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Make sure your audience knows all about your presence at Sea Otter! We have created sample email, social media and graphic collateral for your use – pull the content below and start the shouting! See your Exhibitor News email or contact Jamie McCray.


Kick off the cycling season on the California coast at the world’s premier cycling festival.

If you’re looking to RACE + RIDE + DEMO, welcome home. Meet us in glorious Monterey, California, for the official start of the season at the Life Time Sea Otter Classic presented by Continental. Test ride the latest gear from 1,000+ bike brands and converse with cycling legends at the Sea Otter Expo. Rip through gnarly gravel and shred down massive berms in one of our 300+ Races. Embrace the beauty of biking with untimed Recreational Rides.

The Sea Otter Classic is more than a festival. More than a race. More than an Expo. It’s where the world comes to celebrate cycling.


The world is coming to Monterey to kick-off the bike season at the Life Time @seaotterclassic presented by Continental from April 18-21!

🚲Test ride the latest gear from 1,000+ bike brands
🌟Meet cycling legends at the Sea Otter Expo
🏁Rip gravel or berms in one of 14 races
🌳 Embrace the scenery with a Recreational Rides

The Sea Otter Classic is more than a festival. More than a race. More than an Expo. It’s where the world comes to celebrate cycling.

#seaotterclassic #bikefestival #bikes #bikelife #cycling #mtb #gravel #road #ridebikesbehappy #lifetimegrandprix #loveyourlife


Image Gallery

The below images are available for your use to promote your presence at Sea Otter.

The 34th Annual Life Time Sea Otter Classic Presented by Continental takes place April 18 – 21, 2024 at the Laguna Seca Recreation Area, Monterey, California and we will be exhibiting! 

Returning for the 2024 Sea Otter Classic is complimentary 4-day Festival Passes to qualifying cycling and outdoor retailers and buyers. Regarded as the world’s premier cycling festival, this four-day “Unabashed Celebration of Cycling” also plays host to the world’s largest consumer bike exposition and we invite you to come check it out!

The Sea Otter Expo, hub of the event, welcomes over 1,000 exhibiting brands. No other event in North America provides retailers access to so many vendors and established brand partners. Take this opportunity to witness first-hand how consumers engage with your products. Go here to learn more and apply by April 15th for your Retailer pass!


Enjoy this new space inside the Expo, exclusively designed to provide Industry attendees with a comfortable and convenient place to host meetings and connect. 

Directly across from the Sea Otter Club, The Industry Hub is where you can do business at Sea Otter. Enjoy complimentary light snacks and beverages, and a break from the Festival energy. 

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