Retailers / Industry Day

Thursday is recognized as Industry Day at Life Time Sea Otter Classic and is open to consumers and industry visitors.  

We have complimentary 4-day Festival Passes to qualifying cycling and outdoor retailers and buyers. Regarded as the world’s premier cycling festival, this four-day “Unabashed Celebration of Cycling” also plays host to the world’s largest consumer bike exposition.  

The Sea Otter Expo, hub of the event, welcomes over 1,000 exhibiting brands.  No other event in North America provides retailers access to so many vendors and established brand partners.  Take this opportunity to witness first-hand how consumers engage with your products.  

The Life Time Sea Otter Classic Presented by Continental takes place at the Laguna Seca Recreation Area, Monterey, California. 2024 APPLICATIONS COMING SOON.