Industry Connect

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2026 INDUSTRY CONNECT APPLICATIONS ARE NOW CLOSED. IF YOU HAVE ANY QUESTIONS, PLEASE CONTACT BAYLEE O’BRIEN AT BO’BRIEN@LT.LIFE

Thursday, April 16th, 2026 is recognized as Industry Day at Life Time Sea Otter Classic and is open to consumers and industry visitors.  

Regarded as the world’s premier cycling festival, this four-day “Unabashed Celebration of Cycling” also plays host to the world’s largest consumer bike exposition. We will provide complimentary 4-day Festival Passes to qualifying cycling and outdoor retailers, buyers, and industry folk.

The Sea Otter Expo, hub of the event, welcomes over 1,000 exhibiting brands.  No other event in North America provides retailers access to so many exhibitors and established brand partners. Take this opportunity to witness first-hand how consumers engage with your products.  

 

The Industry Hub:
Your Sea Otter Meeting Destination 

Enjoy this space inside the Expo, exclusively designed to provide Industry attendees with a comfortable and convenient place to host meetings and connect. 

Directly across from the Sea Otter Club, The Industry Hub is where you can do business at Sea Otter. Enjoy covered seating, WIFI, and a break from the festival energy. 

Access to The Industry Hub

    • FREE ADMITTANCE exclusively for exhibitors, media credential holders, and industry credential holders.
      • NOTE: you must have your credentials clearly displayed to access the Industry Hub

Definition of a Qualified Industry Credential Recipient

Industry credentials will be issued to a company personnel who’s brand meet at least one of the following criteria:

  • The core business is to sell cycling and outdoor consumer goods directly to the end consumer via storefront, catalog, television or online. (i.e. retailers, e-tailers, dealers). The company must own the merchandise it sells.
  • The company is a Solution Provider; a company whose core business is to provide products, services or solutions to retailers. The company runs a website, provides an ecommerce platform, and/or processes transactions on behalf of a retailer as a third-party. While an individual consumer could purchase a product, most of the customers are businesses. 
  • The company is a Consumer Service company; a company whose core business is providing services to the end consumer. Examples include rental services, bike sharing, bike camps, bike repair business, subscription services, streaming services, etc
  • Industry related coffee shops & cafes are included in this definition.

Please note: The industry person must be able to provide a business card confirming its status upon request.

Industry Attendees Receive

Two (2) complimentary four-day festival passes per company or physical address.

NOTE: please indicate in the notes section of the application that you would like to receive BOTH of the two (2) complimentary passes. Otherwise, you will receive 1, as pass quantities are limited.

Large retailers can contact Sarah Stutman at sstutman@lt.life if more are needed. 

Credential Pick Up

How to Pick Up Your Industry Credential

1. Go to Will Call

  • Wednesday: Hospitality Pavilion
    • Park at Wolf Hill Parking Lot and follow signs to Will Call
  • Thursday–Sunday: South Boundary Road

2. Bring Your ID

  • A valid photo ID is required to pick up your credential

3. Know When to Arrive

  • Pickup begins: Wednesday, April 15 at 12:00pm

Will Call Hours:

  • Wednesday: 12:00pm – 6:00pm (Hospitality Pavilion)
  • Thursday–Saturday: 6:00am – 2:30pm (South Boundary Road)
  • Sunday: 6:00am – 2:00pm (South Boundary Road)

Tip: Check the Festival Map ahead of time so you know exactly where to go.

Contact

Please email Baylee O’Brien at bo’brien@lt.life if you have any questions.

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