Skip to content

Become A Sponsor

The world’s premier cycling festival.

Why Partner With Us?

Teaming up with the Life Time Sea Otter Classic presented by Continental is more than a partnership, it’s an experience to remember.  We seek to create deeply integrated sponsorships that expose your brand to our passionate community of running enthusiasts and serious athletes through unique activations and meaningful connections.


Each April more than 74,000 cycling enthusiasts descend upon the historic Laguna Seca Recreation Area in scenic Monterey, California to attend the world’s largest, most successful consumer bicycle event – the Sea Otter Classic.

Event Details

Interested in learning more about partnerships with the Life Time Sea Otter Classic presented by Continental?  Curious how many athletes and spectators attend the event?  Want to see how you can activate your partnership?  Download our media kit.


Looking to skip sponsorship and simply exhibit your brand at our renowned expo?  Participating exhibitors have the opportunity to showcase their brand and engage with a vibrant audience in a festival atmosphere.

Partner Promotions

In addition to sponsoring and exhibiting within the Sea Otter Classic, brands can reach our consumer and industry audiences in several ways including:

  • Festival Guide advertisement
  • Virtual Event Bag insert
  • Demo and event listing
  • Media kit distribution

What our Partners have to Say

Hear why industry brands and leading organizations select Life Time Events as part of their event marketing strategy, and see how they meaningfully activate their sponsorships.

Interested in Becoming a Sponsor?

Fill out the form below to download a copy of the media kit and get in touch with us.

Sea Otter Sponsorship
Back To Top