Marketing Opportunities
Registered exhibitors and sponsors have the opportunity to partner on promotions with the Life Time Sea Otter Classic presented by Continental. Please review the opportunities below and contact us with any questions.
Please Note! Scammers are actively attempting to illegally procure exhibitor data. Sea Otter does not sell or rent any exhibitor or consumer lists. We highly recommend you refuse offers to update your data for listings or purchase any email list. These third-party companies are not affiliated with the Sea Otter Classic. In case of any obscurities or questions please do not hesitate to contact your Sea Otter representative.
Get Your Event Listed
When 75,000+ cycling enthusiasts descend on the Sea Otter Classic they will be looking to attend all the exciting activities hosted by our exhibitors, such as athlete signings, live demonstrations, giveaways and more! Submit your details here to be included in our digital schedule.
Looking for inspiration on how to engage with your audience? We’ve put together a few ideas to help get you started!
ONLINE SCHEDULE DEADLINES: 2026 deadlines coming in the fall of 2025.
List Your Demos
One thing that attendees look forward to most is the unparalleled opportunity to see and demo the latest bicycles and equipment. Make sure you are on the top of their list by announcing your Demo on our website.
See the Demos page for the layout and specific zones.
If you wish to participate in the demo program, you must fill out the form below.
ONLINE DEMO LIST DEADLINE: 2026 deadlines coming in the fall of 2025.
Exhibitor PR Opportunities
We are always working to level up the media and exhibitor PR experience at the Sea Otter Classic. Details for the 2026 Media Hub will be released in the Fall of 2025.
In the meantime, please review the 2025 details below to learn about what was provided.
For 2025, this will include providing accredited media with access to an online Media Hub encompassing:
- Pre- and event-day press releases
- Daily uploads of image and video assets
- Exhibitor media kits and press releases
- A schedule of on-site product launches and preview opportunities
- A list of pro-athletes and ambassadors expected on site
The purpose of the online Media Hub is to support media in getting the best from the event and deepening the potential coverage for your brand.
If you’d like your brand to be included in the online media hub, please provide the below information.
DEADLINES: 2026 deadlines to be updated in Fall 2025.
Exhibitor PR Contact
Please share the name, email and cell number for your brand-nominated PR contact.
Brand Media Kits and Press Releases
The online Media Hub will include brand content for attending media to view and download ahead of Sea Otter.
Product Launches and Previews
Sea Otter Classic’s PR team will provide accredited media with a top-line list of the brands unveiling new or notable product(s) at their booth.
Pro-Athletes and Ambassadors
Sea Otter Classic’s PR team will provide accredited media with a list of pro and ambassador athletes attending Sea Otter alongside their supporting brands.
