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Marketing Opportunities

Registered exhibitors and sponsors have the opportunity to partner on promotions with the Life Time Sea Otter Classic presented by Continental.  Please review the opportunities below and contact us with any questions.

Please Note! Scammers are actively attempting to illegally procure exhibitor data. Sea Otter does not sell or rent any exhibitor or consumer lists. We highly recommend you refuse offers to update your data for listings or purchase any email list. These third-party companies are not affiliated with the Sea Otter Classic. In case of any obscurities or questions please do not hesitate to contact your Sea Otter representative.

exhibit area

Get Your Event Listed

When 74,000+ cycling enthusiasts descend on the Sea Otter Classic they will be looking to attend all the exciting activities hosted by our exhibitors, such as athlete signings, live demonstrations, giveaways and more! Submit your details here to be included in our digital schedule.




List Your Demos

One thing attendees most look forward to is the unparalleled opportunity to see and demo the latest bicycles and equipment. Make sure you are on the top of their list by announcing your Demo on our website. 

See the Demos page for the layout and specific zones.

If you wish to participate in the demo program, you must fill out the form below.


Distribute Your Media Kit

Have your important press announcement listed on the media schedule in the Media Center.  List the details, upload your product info, and provide your media kit, and we’ll share with our list of media representatives. Only one entry allowed per exhibitor.

DEADLINE: Coming Fall of 2024

Submit Your Product Launch

If you’re debuting a new product and want to work with our PR team on potential news stories, and more.

DEADLINE: Coming Fall of 2024

Your submitted product launch information will not be public facing ahead of the event, but instead will be used to support media in getting the best from their time at the Expo. For example, our PR team is looking to provide media with a list of the brands who will be unveiling a new product on their stand (including timings). This will help to drive media to your booth and create a buzz around that launch moment. It will also provide our PR team with a prompt to include your launch in our end-of-day press release round-ups. 

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