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Marketing Opportunities

Registered exhibitors and sponsors have the opportunity to partner on promotions with the Life Time Sea Otter Classic presented by Continental.  Please review the opportunities below and contact us with any questions.

Please Note! Scammers are actively attempting to illegally procure exhibitor data. Sea Otter does not sell or rent any exhibitor or consumer lists. We highly recommend you refuse offers to update your data for listings or purchase any email list. These third-party companies are not affiliated with the Sea Otter Classic. In case of any obscurities or questions please do not hesitate to contact your Sea Otter representative.

Advertise in the Festival Guide

Each year we produce the official guide to the Sea Otter Classic. Before they arrive, Sea Otter Classic attendees learn about demos, events, activities, and sweepstakes hosted by our brand partners. Ensure that attendees know about your offerings by participating in the guide.

DEADLINE: to be announced

exhibit area

Get Your Event Listed

When 74,000+ cycling enthusiasts descend on the Sea Otter Classic they will be looking to attend all the exciting activities hosted by our exhibitors, such as athlete signings, live demonstrations, giveaways and more! As a special benefit for our exhibitors, we offer a complimentary event listing  in the Sea Otter Classic online schedule and in the Sea Otter Classic Festival Guide. You can submit your event via the form below.


PRINT & DIGITAL FESTIVAL GUIDE: – Deadline to be announced



Distribute Your Media Kit

Have your important press announcement listed on the media schedule in the Media Center.  List the details, upload your product info, and provide your media kit, and we’ll share with our list of media representatives. Only one entry allowed per exhibitor.


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