Marketing Opportunities
Registered exhibitors and sponsors have the opportunity to partner on promotions with the Life Time Sea Otter Classic. Please review the opportunities below and contact us with any questions.
Please Note! Scammers are actively attempting to illegally procure exhibitor data. Sea Otter does not sell or rent any exhibitor or consumer lists. We highly recommend you refuse offers to update your data for listings or purchase any email list. These third-party companies are not affiliated with the Sea Otter Classic. In case of any obscurities or questions please do not hesitate to contact your Sea Otter representative.
Get Your Event Listed
When 75,000+ cycling enthusiasts descend on the Sea Otter Classic they will be looking to attend all the exciting activities hosted by our exhibitors, such as athlete signings, live demonstrations, giveaways and more! Submit your details here to be included in our digital schedule.
ONLINE SCHEDULE DEADLINES: March 24, 2027
Form to submit your events will be released in October 2026.
List Your Demos
One thing that attendees look forward to most is the unparalleled opportunity to see and demo the latest bicycles and equipment. Make sure you are on the top of their list by announcing your Demo on our website.
See the Demos page for the layout and specific zones.
If you wish to participate in the demo program, you must fill out the form below once available.
ONLINE DEMO LIST DEADLINE: March 24, 2027
Form to submit your demos will be released in October 2026.
Exhibitor PR Opportunities
We are always working to level up the media and exhibitor PR experience at the Sea Otter Classic. For 2026, this will include providing accredited media with access to an online Media Hub encompassing:
- Pre- and event-day press releases
- Daily uploads of image and video assets
- Exhibitor media kits and press releases
- A schedule of on-site product launches and preview opportunities
- A list of pro-athletes and ambassadors expected on site
The purpose of the online Media Hub is to support media in getting the best from the event and deepening the potential coverage for your brand. Log-in access will be provided in advance and only to approved accredited media.
If you’d like your brand to be included in the online media hub, please provide the below information once we release forms for the 2027 Life Time Sea Otter Classic. All forms will be released in October 2026.
DEADLINE: March 18, 2027
