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Marketing Opportunities

Whether you’re already a registered exhibitor, confirmed sponsor, or simply looking for more opportunities to promote your brand, you’ll find additional promotional opportunities below. Please contact us with any questions.

Advertise in the Festival Guide

Each year we partner with Outside, Inc. to produce the official guide to the Sea Otter Classic. Before they arrive, Sea Otter Classic attendees will be evaluating new gear and seeking out demos, events, activities, and sweepstakes hosted by our brand partners.  10,000 print copies of the Sea Otter Festival Guide are distributed onsite and 750,000 digital reach is achieved through media outlets such as Outside +, VeloNews, Peloton Magazine, Beta, and Bicycle Retailer and Industry News.

Get Your Event Listed

When 74,000+ cycling enthusiasts descend on the Sea Otter Classic they will be looking to attend all the exciting activities hosted by our exhibitors, such as athlete signings, live demonstrations, giveaways and more! As a special, no-charge benefit for our exhibitors you can have your event listed in the Sea Otter Classic online schedule and in the printed Sea Otter Classic Festival Guide. You can submit your event via the form below (coming soon!).

DEADLINES: March 1, 2022 – Print Festival Guide, March 30, 2022 – Digital Schedule

Get Your Demo Listed

One thing attendees most look forward to is the unparalleled opportunity to see and demo the latest bicycles and equipment. Make sure you are on the top of their list by announcing your Demo on our website and in the Sea Otter Festival Guide.  All exhibitors can have a complimentary listing in the guide and online schedule.

DEADLINES: March 1, 2022 – Print Festival Guide, March 30, 2022 – Digital Schedule

See the Demos page for the layout and specific zones.

If you wish to participate in the demo program, you must fill out the form below and provide a Certificate of Insurance.

Get Your Media Kit Distributed

Have your important press announcement listed on the media schedule in the Media Center.  List the details, upload your product info, and provide your media kit, and we’ll share with our list of over 1100 media representatives. Only one entry allowed per exhibitor.

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