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Why Exhibit?

Reach 74,000 cycling enthusiasts through the world’s largest, most successful consumer bicycle event, showcase your brand, and engage with a vibrant audience in a festival atmosphere alongside races, demos, media events, and more. 

Here’s a few highlights as to who you’ll reach and why you should include the Life Time Sea Otter Classic presented by Continental in your annual marketing plans.


Don’t take our word for it – read why industry brands select the Sea Otter Classic Expo as part of their event marketing strategy and take a look at highlights from the Sea Otter Classic.

Partner Promotions

In addition to sponsoring and exhibiting within the Sea Otter Classic, brands can reach our consumer and industry audiences in several ways including:

  • Festival Guide advertisement
  • Virtual Event Bag insert
  • Demo and event listing
  • Media kit distribution

Interested in Exhibiting?

Have Questions?

Our team is ready to help answer any questions or provide further information about exhibiting at Sea Otter. Please click below to contact our team.

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