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Demos

One thing attendees most look forward to is the unparalleled opportunity to see and ride the latest bicycles and equipment. Whether you’re young or old, new to cycling, or an experienced cycling fanatic, you are sure to find obstacles and fun designed just for you throughout the Expo. Try them all over the four days and take home not only big smiles, but new skills to try out on trails at home.

BrandBooth Bike Type  
Diamondback Bikes
A79
MTB, Gravel, Ebikes
Radio BikesS93BMX, MTB, Kids Bikes
Riese & Müller GmbHM120Hybrid/Urban, Road, Electric
Electric Bike CompanyP75Electric Bikes
Canyon BicyclesA2Mountain, Road, Gravel, Electric
BULLS Bikes USAR11Kid's, Hybrid/Urban, Mountain, Road, Electric
Super73S36Electric Bikes
Niner BikesR60Gravel
VAAST BikesR60Hybrid, Urban
Bluejay BicyclesS77Electric
Gates Carbon DriveA82Mountain
Magnum BikesS4Electric
Giant Bicycle, IncS45Mountain Bikes, E-Mountain Bikes, Gravel Bikes, Commuter E-Bikes
Momentum BikingS45Hybrid/Urban, Electric
Specialized Bicycle ComponentsM58Mountain, Gravel, Electric
Liv CyclingS45
Mountain, Gravel, Electric
SuperstrataM341Hybrid/Urban, Electric
Pinarello BicyclesR25Road
woom Bikes USAS100Kid's, Hybrid/Urban, Mountain, Road, Electric
Ridley BikesS30dRoad, Gravel
Classified
S30cRoad, Gravel
Kids Ride ShotgunS88Kid's Bikes
Bosch eBike Systems
R4Hybrid/Urban, Mountain, Electric
mountainFLOWY26Mountain Bikes
Pivot CyclesR36Mountain, Gravel
Prevelo BikesB24Kid's Bikes
KAV Sports
G43Custom 3D printed helmets
OKAIP65Hybrid/Urban, Mountain, Road, Electric
adidas Five TenM5Shoes!
Jenson USAA84Mountain, Electric
Calfee DesignB98Mountain, Road, Gravel
UBCO BikesM116Electric
Magnum BikesS4Hybrid/Urban, Mountain, Electric
Casa Bikes (CB Imports)M99Hybrid/Urban, Mountain, Road, Gravel
SUPERSTRATAM341Hybrid/Urban, Road, Electric

Test out one of the many demo bikes available throughout the Expo, in one of our four designated riding areas.

LIFE TIME DEMO ZONES

woom Kids' Zone

The woom Kids’ Ride Zone features compact dirt on a wide track that offers small bumps with easy turns and obstacles. The course is designed for beginners up to 12 years of age. Only children’s bicycles are allowed on this course. Electric bicycles are not allowed in the woom Kids’ Zone.

Hours: Thursday – Saturday: 9:00 a.m. – 5:00 p.m. and Sunday: 9:00 a.m. – 4:00 p.m.

MTB Zone

Try out any demo bike on the MTB course. The MTB course features compact dirt on a narrow track that offers a backcountry feel with small bumps and more advanced obstacles. This course is designed for intermediate to advanced mountain bike riding levels. All participants are required to wear a helmet.

Hours: Thursday – Saturday: 9:00 a.m. – 5:00 p.m. and Sunday: 9:00 a.m. – 4:00 p.m.

View MTB Ride Zone Map

BULLS eMTB Zone

Try out any demo bike on the BULLS eMTB course. The eMTB course features compact dirt and a controlled route that allows riders to experience acceleration, small hill climbing and the ease of handling on all turns. This course is designed for intermediate to advanced riding levels. All participants are required to wear a helmet.

Hours: Thursday – Sunday: 1:30 p.m. – 4:00 p.m.

NOTE – Only low speed electric bicycles (LSEB) Class 1 and 2 will be allowed on the eMTB course. The LSEB must clearly display an electric bike class label. Electric bicycles or vehicles that do not meet California Class 1 and 2 designations will not be allowed on the course.

View eMTB Zone Map

BULLS eRoad Zone ePowered by Bosch

Try out any demo bike on the BULLS eRoad course ePowered by Bosch. Take an exciting spin around the Laguna Seca track raceway and learn why “The Corkscrew” bend (a 59-foot drop over just 450 feet of track) makes test rides at Sea Otter so special.

Hours: Thursday – Sunday: 1:30 p.m. – 4:00 p.m.

NOTE – Only low speed electric bicycles (LSEB) Class 1 and 2 will be allowed on the eRoad course. The LSEB must clearly display an electric bike class label. Electric bicycles or vehicles that do not meet California Class 1 and 2 designations will not be allowed on the course.

View Enlarged Road Zone Map

Road Bike Zone

Don’t miss the unique chance to test ride on the Laguna Seca raceway in our exciting Road Bike course!  You will learn why “The Corkscrew” bend (a 59-foot drop over just 450 feet of track) makes test rides at Sea Otter so special. 

Hours: Thursday – Sunday: 1:30 p.m. – 4:00 p.m.

View Enlarged Road Zone Map

Rules & Regulations

  • ANSI-approved helmets are mandatory.
  • Each demo participant must sign a waiver and wear a waiver wristband.
  • All bikes must be removed from each demo course by closing time.
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