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Life Time Sea Otter Classic presented by Continental is THE place to test out a bike! We offer an unparalleled opportunity to see and ride the latest bicycles whether you’re young or old, new to cycling, or an experienced cycling fanatic.

If you’d like to take a new bike for a spin, take a look at the exhibitors offering demo bikes, sign out a bike, and head to one of our Ride Zones. With everything from a kids’ zone to an off-road zone (where gravel, MTB and eMTBs are allowed), you can test bikes and take home not only big smiles but new skills! 

Test out one of the many demo bikes available throughout the Expo, in one of our designated riding areas. 

2024 Demo Map coming soon!

2024 Bike Demo list coming soon. Please see below for the 2023 demo options.

BrandBooth Bike Type
98 Fahren IncS103Kids, Hybrid/Urban, Electric, Road, Gravel, MTB, Electric Road/MTB/Other
Bosch eBike SystemsR7Electric Mountain Bikes, Electric Cargo Bikes & Electric City Bikes
BULLS Bikes USAR17Electric Road, Electric MTB, Electric Touring
Canyon BicyclesA63Electric Mountain Bike
Denago eBikesP72Electric Road, Electric MTB, & Electric Other
DynalionM216Electric Bikes
Fox RacingA43Mountain Bike, Union Footwear
Gates Carbon DriveA146Mountain, Gravel, Electric Urban
Giant Bicycle USAS133Mountain, Road, Gravel, Electric MTB
Good Vibrations Leisure LtdP62Hardtail Touring w/ Passchier Comfort Bars
Hyena Inc.R152Electric Road, Electric Urban, Electric Touring
Karbon Bikes, LLCS172Mountain, Electric Mountain
KTM Bike IndustriesY6Hybrid/Urban, Mountain, Road, Gravel, Electric MTB, Electric Other
Magnum BikesR147Electric Road, Electric MTB
magped North AmericaB79Mountain, Road, Gravel
MAHLE SmartBike SystemsR154Electric Road, Electric Gravel
McIlwain Mobility Solutions, INCM111Gravel, Electric Road, Electric Other
OnewheelM129Electric Other
PinarelloR80Road Bikes, Gravel Bikes
Pivot CyclesR89Mountain, Electric MTB
Rad Power BikesL87Electric Road, Electric MTB, Electric Other
Serial 1 Cycle Company, Powered by Harley-DavidsonL81Electric MTB, Electric Other
ShimanoG92Electric MTB
Specialized Bicycle ComponentsM58, R25Active & Mountain E-Bikes
Ventum RacingA93Road & Gravel


woom Kids' Zone

The woom Kids’ Ride Zone features compact dirt on a wide track that offers small bumps with easy turns and obstacles. The course is designed for beginners up to 12 years of age. Only children’s bicycles are allowed on this course. Electric bicycles are not allowed in the woom Kids’ Zone.

Hours: Thursday – Saturday: 9:00 a.m. – 5:00 p.m. and Sunday: 9:00 a.m. – 2:00 p.m.

Off-Road Zone

Try out any gravel or mountain bike (electric or non-electric) at the Off-Road Zone. Open for all to ride, the Off-Road Zone features compact dirt on a narrow track that offers a backcountry feel with small bumps and more advanced obstacles. This course is designed for intermediate to advanced riding levels.

Children 12 and under must be accompanied by an adult. All participants are required to wear a helmet.


Thursday: 9:00 a.m. – 5:00 p.m.

Friday: 9:00 a.m. – 12:00 p.m. 

Saturday: 9:00 a.m. – 5:00 p.m.

Sunday:9:00 a.m. – 2:00 p.m.

Off-Road Zone Course Map:


Road Zone

Don’t miss the unique chance to test ride on the Laguna Seca raceway. “The Corkscrew” bend (a 59-foot climb over just 450 feet of track) is a perfect place to test e-Bikes! Children 12 and under must be accomanied by adults.


Thursday & Friday: 9:00 a.m. – 5:00 p.m.

Saturday: 1:00 p.m. – 5:00 p.m.

Sunday: 9:00 a.m. – 2:00 p.m.

Rules & Regulations

  • ANSI-approved helmets are mandatory.
  • Each demo participant must sign a waiver and wear a waiver wristband.
  • All bikes must be removed from each demo course by closing time.
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