Demos
One thing attendees most look forward to is the unparalleled opportunity to see and ride the latest bicycles and equipment. Whether you’re young or old, new to cycling, or an experienced cycling fanatic, you are sure to find obstacles and fun designed just for you throughout the Expo. Try them all over the four days and take home not only big smiles, but new skills to try out on trails at home.
| Brand | Booth | Bike Type | ||
|---|---|---|---|---|
| Diamondback Bikes | A79 | MTB, Gravel, Ebikes | ||
| Radio Bikes | S93 | BMX, MTB, Kids Bikes | ||
| Riese & Müller GmbH | M120 | Hybrid/Urban, Road, Electric | ||
| Electric Bike Company | P75 | Electric Bikes | ||
| Canyon Bicycles | A2 | Mountain, Road, Gravel, Electric | ||
| BULLS Bikes USA | R11 | Kid's, Hybrid/Urban, Mountain, Road, Electric | ||
| Super73 | S36 | Electric Bikes | ||
| Niner Bikes | R60 | Gravel | ||
| VAAST Bikes | R60 | Hybrid, Urban | ||
| Bluejay Bicycles | S77 | Electric | ||
| Gates Carbon Drive | A82 | Mountain | ||
| Magnum Bikes | S4 | Electric | ||
| Giant Bicycle, Inc | S45 | Mountain Bikes, E-Mountain Bikes, Gravel Bikes, Commuter E-Bikes | ||
| Momentum Biking | S45 | Hybrid/Urban, Electric | ||
| Specialized Bicycle Components | M58 | Mountain, Gravel, Electric | ||
| Liv Cycling | S45 | Mountain, Gravel, Electric | ||
| Superstrata | M341 | Hybrid/Urban, Electric | ||
| Pinarello Bicycles | R25 | Road | ||
| woom Bikes USA | S100 | Kid's, Hybrid/Urban, Mountain, Road, Electric | ||
| Ridley Bikes | S30d | Road, Gravel | ||
| Classified | S30c | Road, Gravel | ||
| Kids Ride Shotgun | S88 | Kid's Bikes | ||
| Bosch eBike Systems | R4 | Hybrid/Urban, Mountain, Electric | ||
| mountainFLOW | Y26 | Mountain Bikes | ||
| Pivot Cycles | R36 | Mountain, Gravel | ||
| Prevelo Bikes | B24 | Kid's Bikes | ||
| KAV Sports | G43 | Custom 3D printed helmets | ||
| OKAI | P65 | Hybrid/Urban, Mountain, Road, Electric | ||
| adidas Five Ten | M5 | Shoes! | ||
| Jenson USA | A84 | Mountain, Electric | ||
| Calfee Design | B98 | Mountain, Road, Gravel | ||
| UBCO Bikes | M116 | Electric | ||
| Magnum Bikes | S4 | Hybrid/Urban, Mountain, Electric | ||
| Casa Bikes (CB Imports) | M99 | Hybrid/Urban, Mountain, Road, Gravel | ||
| SUPERSTRATA | M341 | Hybrid/Urban, Road, Electric |
Test out one of the many demo bikes available throughout the Expo, in one of our four designated riding areas.
LIFE TIME DEMO ZONES
woom Kids' Zone
The woom Kids’ Ride Zone features compact dirt on a wide track that offers small bumps with easy turns and obstacles. The course is designed for beginners up to 12 years of age. Only children’s bicycles are allowed on this course. Electric bicycles are not allowed in the woom Kids’ Zone.
Hours: Thursday – Saturday: 9:00 a.m. – 5:00 p.m. and Sunday: 9:00 a.m. – 4:00 p.m.
Chain Reaction MTB Zone
Try out any demo bike on the Chain Reaction MTB course. The MTB course features compact dirt on a narrow track that offers a backcountry feel with small bumps and more advanced obstacles. This course is designed for intermediate to advanced mountain bike riding levels. All participants are required to wear a helmet.
Hours: Thursday – Saturday: 9:00 a.m. – 5:00 p.m. and Sunday: 9:00 a.m. – 4:00 p.m.
BULLS eMTB Zone
Try out any demo bike on the BULLS eMTB course. The eMTB course features compact dirt and a controlled route that allows riders to experience acceleration, small hill climbing and the ease of handling on all turns. This course is designed for intermediate to advanced riding levels. All participants are required to wear a helmet.
Hours: Thursday – Sunday: 1:30 p.m. – 4:00 p.m.
NOTE – Only low speed electric bicycles (LSEB) Class 1 and 2 will be allowed on the eMTB course. The LSEB must clearly display an electric bike class label. Electric bicycles or vehicles that do not meet California Class 1 and 2 designations will not be allowed on the course.
BULLS eRoad Zone ePowered by Bosch
Try out any demo bike on the BULLS eRoad course ePowered by Bosch. Take an exciting spin around the Laguna Seca track raceway and learn why “The Corkscrew” bend (a 59-foot drop over just 450 feet of track) makes test rides at Sea Otter so special.
Hours: Thursday – Sunday: 1:30 p.m. – 4:00 p.m.
NOTE – Only low speed electric bicycles (LSEB) Class 1 and 2 will be allowed on the eRoad course. The LSEB must clearly display an electric bike class label. Electric bicycles or vehicles that do not meet California Class 1 and 2 designations will not be allowed on the course.
Road Bike Zone
Don’t miss the unique chance to test ride on the Laguna Seca raceway in our exciting Road Bike course! You will learn why “The Corkscrew” bend (a 59-foot drop over just 450 feet of track) makes test rides at Sea Otter so special.
Hours: Thursday – Sunday: 1:30 p.m. – 4:00 p.m.
Rules & Regulations
- ANSI-approved helmets are mandatory.
- Each demo participant must sign a waiver and wear a waiver wristband.
- All bikes must be removed from each demo course by closing time.