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Life Time Sea Otter Classic presented by Continental is THE place to test out a bike! We offer an unparalleled opportunity to see and ride the latest bicycles whether you’re young or old, new to cycling, or an experienced cycling fanatic.

If you’d like to take a new bike for a spin, take a look at the exhibitors offering demo bikes, sign out a bike, and head to one of our Ride Zones. With everything from a kids’ zone to an off-road zone (where gravel, MTB and eMTBs are allowed), you can test bikes and take home not only big smiles but new skills! 

Test out one of the many demo bikes available throughout the Expo, in one of our designated riding areas. 

Click the link below to view the 2024 Demo courses map!

BrandBooth Bike Type
Bosch eBike SystemsR7Electric MTB, City/Hybrid, & Road
Giant Bicycles, Inc.A102Kid's, Mountain, Road, Gravel, Electric MTB
PinarelloR74Road, Gravel, Electric Road
Pivot CyclesR89Mountain Bikes
Kyoot Industries LLCS342Hybrid/Urban, Mountain, Road, Gravel
Deda ElementiB91Mountain, Road, Gravel
Ningbo Eastron Intelligent Technology Co.,ltdS231Hybrid/Urban, Mountain, Road, Electric MTB
Fantic USA, INCR70Road, Gravel, E-road, E-mtb
JP RACING BIKEG65Mountain, Road
Shenzhen Wins Sport Technology Co.,LTDB45EMTB and other ebikes
TQR2Electric Bikes: Road and MTB
OnewheelS208Electric One Wheelers
Bulls Bikes USAR17Electric Bikes: Road and MTB
woom bikess170Kids Bikes and Helmets
Campagnolo srlP110Road and Gravel Bikes
Specialized Bicycle ComponentsM58Road, MTB, and E-MTB
Ventum RacingA93Road, Gravel, and e-bikes
Radio FlyerS408Kids Bikes, E-road bikes, helmets
Dongguan 7Go Technology Co.,LtdM215Urban, MTB, Road, E-road, and E-MTB
AventonS368Urban bikes and MTB
Omnium CargoS1
Yamaha BicyclesR83E-road and eMTB
SenaP118Kids, MTB, eMTB, Gravel, helmets
Addmotor TechS117Helmets
RossignolM302Mountain and eMTB
TRPA153Mountain Bikes
DVO SuspensionL9eMTB
Heybike IncS126E-road and eMTB, Helmets
Campagnolo North AmericaP110Road and Gravel
TQR2E-Road and eMTB
Rocky MountainS506EMTB
POC SportsR125MTB, EMTB, Gravel
Ari BikesM69EMTB
Bimotal Inc.S233MTB, EMTB, Gravel
Salsa CyclesS430E-Road, EMTB
OnewheelS208Electric one wheelers


woom Kids' Zone

The woom Kids’ Ride Zone features compact dirt on a wide track that offers small bumps with easy turns and obstacles. The course is designed for beginners up to 12 years of age. Only children’s bicycles are allowed on this course. Electric bicycles are not allowed in the woom Kids’ Zone.

Hours: Thursday – Saturday: 9:00 a.m. – 5:00 p.m. and Sunday: 9:00 a.m. – 2:00 p.m.

Off-Road Zone

Try out any gravel or mountain bike (electric or non-electric) at the Off-Road Zone. Open for all to ride, the Off-Road Zone features compact dirt on a narrow track that offers a backcountry feel with small bumps and more advanced obstacles. This course is designed for intermediate to advanced riding levels.

Children 12 and under must be accompanied by an adult. All participants are required to wear a helmet.


Thursday: 9:00 a.m. – 5:00 p.m.

Friday: 9:00 a.m. – 4:00 p.m. (short loop option only)

Saturday: 9:00 a.m. – 5:00 p.m.

Sunday:9:00 a.m. – 2:00 p.m.

Off-Road Zone Course Map:


Road Zone

Don’t miss the unique chance to test ride on the Laguna Seca raceway. “The Corkscrew” bend (a 59-foot climb over just 450 feet of track) is a perfect place to test e-Bikes! Children 12 and under must be accomanied by adults.


Thursday & Friday: 9:00 a.m. – 5:00 p.m.

Saturday: 1:00 p.m. – 5:00 p.m.

Sunday: 9:00 a.m. – 2:00 p.m.

Rules & Regulations

  • ANSI-approved helmets are mandatory.
  • Each demo participant must sign a waiver and wear a waiver wristband.
  • All bikes must be removed from each demo course by closing time.
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