There are three Will Call locations at the Sea Otter Classic.
- Athlete Registration Building (https://goo.gl/maps/SHPhLB55XUpr47KP6) - see the Festival Map (Coming Soon!)
- South Boundary Road entry (https://goo.gl/maps/3DEDq8g4WzzNuDbV6)
- 'A' Road entry (https://goo.gl/maps/DUatQwsYSRyDqC1u5)

If you opted to pick up your parking passes at Will Call, plan to pick them up at the S. Boundary road location so that you don't have to park on Wolf Hill before you pick up your pass.

*Online and on-site Registration for Friday races/rides closes Thursday at 6:00 p.m.

At the Bike Valet, you may drop off your bike and walk away with a claim check, knowing your bike is under the watchful eyes of the bike valet attendants. The bike valet parking is located in the Paddock Parking area right next to the Expo entrance. Look for “Expo Entrance” and “Bike Valet” on the Festival Map.

Maxxis is proud to drive development at the cutting edge of bicycle tire performance. Working with top teams and athletes, we've developed tires that blend high performance, durability, and comfort for the ultimate ride. 2026 marks a major leap forward, starting at the Sea Otter Classic. We’re excited to introduce two new product lines and an all-new tread! Visit booth R118 to see the latest options and enter for a chance to win exclusive swag and new tires.

There are three Will Call locations at the Sea Otter Classic.
- Athlete Registration Building (https://goo.gl/maps/SHPhLB55XUpr47KP6) - see the Festival Map (Coming Soon!)
- South Boundary Road entry (https://goo.gl/maps/3DEDq8g4WzzNuDbV6)
- 'A' Road entry (https://goo.gl/maps/DUatQwsYSRyDqC1u5)

If you opted to pick up your parking passes at Will Call, plan to pick them up at the S. Boundary road location so that you don't have to park on Wolf Hill before you pick up your pass.

Media Only Event: Start your Sea Otter morning with a stack and a story. Join Bike Tennessee for Kodiak Cakes and specialty coffee drinks at the Bike Tennessee booth (#Y42). Meet partners from Tennessee Tourism, City of Chattanooga and American Bicycle Group (Manufacturer of OBED, Litespeed, and Quintana Roo bikes) and learn about Bike Tennessee's 90 curated gravel and road cycling routes. Fuel the Ride from 8:30–10:30 AM.

THIS SPECIFIC EVENT WILL BE ON FRIDAY AND SUNDAYScore a free Kenda tire upgrade at the Kenda booth (A73)!Bring your bike and we’ll hook you up with a fresh set—25 sets available each day.✔️ Gravel (700c)✔️ Cross Country 29erFirst come, first served, our mechanics will install same day. While supplies last.

Endure CC will lead interested riders on guided laps of the Sea Otter demo course, giving participants the opportunity to test the Insta360 GO Ultra in a real riding environment. Riders will be able to mount the cameras, capture first-person POV footage while on course, and experience how the lightweight form factor allows for hands-free filming without disrupting the ride. This activation is designed to let cyclists experience the product in action while capturing authentic on-bike content.

Swing by the Tailwind Nutrition booth – S407- for a limited-edition tote bag, loaded with samples and an exclusive event water bottle. We have 100 bags to give away each day. Sign up for our newsletter to get special deals on TailwindNutrition.comWhile stocks last.

Join us for a casual paced group ride with the L39ION of LA team and reps from QuickPro! 20-25 miles at 15-20mph pace. Meet at Fisherman's Wharf parking lot at 8:30am. Roll out at 9:00. Plenty of photo ops and coffee stop at the end!

Grab a free coffee or latte and fuel up with the latest from Enervit! We're sampling our energy gels, nutrition bars, and sports drinks — the same carb-powered nutrition fueling Tour de France champion Tadej Pogačar. Serving drinks all morning long, so stop by whenever. Come for the coffee. Stay for the carbs.

Stop by Salsa Cycles for your morning caffeine. We will have Excelsior Coffee slinging espresso, tea, cold brew, and all the things to start your morning right. While you're there, check out Salsa's lineup of new gravel and mountain bikes.

Swing by our booth, throw on our latest helmet, and strike a pose. Post your photo to Instagram and you could walk away with a brand‑new helmet, given away daily. It’s fast, fun, and happening all weekend at Sea Otter.

We will be offering free CushCore installation and tire swaps for CushCore owners.Event repeats daily throughout Seat Otter:4/16.17,18 9am to 4pm4/19 9am-1pm

Ready to Earn Your Turn?Complete one of our GOODLIFE Nutrition challenges and take a shot at the claw machine! You could snag a water bottle, cowbell, bandana, and other fun prizes.

Think you've got what it takes to ride like the world's best? Come find out.Stop by the Enervit booth at G39 and take on our daily challenge — hold Tadej Pogačar's Zone 2 wattage and prove you can keep up with the four-time Tour de France champion, even at his recovery pace. It's harder than it sounds.Two winners will be selected each day of the event, with a chance to take home a signed Pogačar jersey. Don't miss your shot.

Come explore the Bronco Forest at booth A135. Find out how Ford Bronco Wild Fund is making an impact in the Great Outdoors, make a customized hat for your next adventure AND ENTER FOR A CHANCE TO WIN* A 2026 FORD BRONCO® BIG BEND® SUV

GU has a new flavor of Liquid Gel releasing in May.We will be sampling and allowing people to guess the flavor for a chance to win $150 gift card.This will be going on for all 4 days, Thursday/Friday/Saturday/Sunday

Enter to win Just Ingredients new Sports Line launching next month. Includes 30 servings high performance electrolyte drink mix, 20 servings endurance drink mix, and 30 servings recovery drink mix! All made with real whole food ingredients, flavored with real fruit, no natural or artificial flavors and no added sugar!

Maxxis is once again raising funds for the Monterey County SPCA! Want to be cool? Want to be the envy of all your friends, AND help animals? Come by the Maxxis Bicycle booth (R118) and donate a minimum of 10 dollars to the Monterey County SPCA and walk (or ride) away with a sweet T-Shirt! Supplies are limited! Don't want a shirt, but you love animals and want to help? You can still donate directly at our booth with the handy-dandy SPCA QR code.

https://www.spcamc.org/

Introducing the all-new SAINT PD-G8040 and DEORE XT PD-M8240 flat pedals.Built to be fully rebuildable and engineered for maximum grip.SEA OTTER SHOW SPECIAL: 25% OFF SAINT PEDALSAvailable exclusively at the SHIMANO booth.

We will have a giveaway spinner at our booth for the duration of the festival. Come by and spin for bike gear prizes! Enter your email to try and win a new Polygon mountain bike.

Women of Sea Otter, let's take over! Visit these women-owned brands, grab a "Tour de Booth" card to get stamped at each booth, submit your completed card and be entered to win one of three HUGE prize bundles from the participating brands!Let's build camaraderie amongst women at Sea Otter, support women-owned brands, and win some amazing gear!MoonspinSahaWild RyeCurious CreaturesThe Athletic CommunityBivoShredlySwift IndustriesAlloverTour de Booth will run all 4 days of Sea Otter.

WIN A CYCLING GEAR BUNDLE AT THE HIPLOK BOOTH (A29)Hiplok has partnered with BEELINE, MUC-OFF and RESTRAP to offer a cycling bundle worth over $700. Scan the QR code to be in with a chance to win.The prize includes:• Hiplok SWITCH 105• Hiplok RIDE SHIELD• Hiplok TRACK• Hiplok Z LOK COMBO• Beeline Velo 2 Navigation• Restrap Switch Rack• Muc-Off Valet Bag Ultimate Bike KitTimes 9:30, 12:30, 3:30 every day

Join us out on the trail to ride or drive in a Ford Bronco. Sign up in the Ford Bronco Wild Fund booth A135 or find us at the Festival Entrance near the moss area.

Designed for everyday rides, epic missions, and heart pumping-action, the [REDACTED] is a mountain bike for mountain bikers. It's a supreme performer for riders who want to go fast, go far, and have a good time do so. The [REDACTED] is here for a good time and a long time - Long Live Long Rides.Show up at 10:00 AM for FREE T SHIRTS (limited quantity)

Muc-Off Chain Wax Clinic

Your eBike with a Bosch system has a great app to compliment your riding...are you using it to your full potential?

Come by booth R7 to learn more and score a free swag item for participating!

Are you interested in demo-ing a MTB and not sure where to start? Join Moonspin and Saha at our booth, where we will host a brief talk about what to consider when looking at a MTB. Whether you plan to demo a MTB at Sea Otter or elsewhere, this is a safe and welcoming space to learn, ask questions, and figure out what type of MTB will be ideal for you, and the things you'll want to consider when trying or picking out a MTB!Moonspin + Saha discounts provided to the first 15 people to join!

Come put down a time on track 1 of Climate Ride's Excitebike game. The fastest time between 10:00 and 11:00 AM Thurs, Fri and Saturday will win sweet prizes, including Oveja Negra bags, Bivo water bottles, and more! No bike required to race. While you race, you'll experience the latest in electronic shifting and braking tech while catching a sneak peek at the platform that may challenge Zwift and Peloton in the digital cycling market. Race is powered by solar energy and recycled bike parts.

Bring your bike by and get it dialed in by the founder of Slacker himself. See how much better your bike can handle when you measure at the axle, not the shock. Please get here early, spots are limited to the 1 hour window each day.

Choose your patch, and ride in style with a custom hat! Come by the Maxxis Bicycle booth (R118) to sign up and get a custom Maxxis hat! Quantities are limited!

Go ride the trails with a Polygon Athlete! All levels welcome. Please bring your own bike and gear.

Curious about leading youth rides? Meet the team and get a hands-on preview of Sprockids coaching—covering balance, safety, and core skills. See how you can bring Sprockids to your community.

Max 20 participants
Arrive at the Liv booth by 9:30am, Depart by 10:00am
Total Time: 2hrs
This would be our analog ride session-ing the rocky knoll and doing a short loop

Join Liv Ladies AllRide coaches for an inspiring skills session and fun-filled mountain biking experience. Known for their supportive, hands-on, and educational approach, these expert coaches welcome riders of all levels.

Lindsey and Kelli are excited to share their passion for mountain biking—whether you’re just getting started or looking to refine your technique. Begin with a warm welcome at the Liv booth, build confidence in a guided skills session, and wrap up with a relaxed and enjoyable cross-country ride. Embolden demos available. All participants of the clinic will receive a special savings code for any upcoming Ladies AllRide camp in 2026. Code to be emailed.

Pre-Registration required: RSVP HERE (https://forms.monday.com/forms/7cc343ab6849230b6e49a8a0cc73dab9?r=use1)

The Flip to Fit ChallengeThink you’ve got the fastest hands in the pits? Put your mechanic-like speed to the test with our Flip to Fit challenge. It’s simple, it’s fast, and if you nail it, you’ll walk away with a Limited Edition water bottle. These are small-batch, event-only goods—once they’re gone, they’re gone.

Maxxis Dogs will be hidden around the expo each day. Find one, and bring it back to the Maxxis Bicycle booth for a set of tires! One set per winner during Sea Otter (Thursday thru Saturday) Tire selection dependant on previous winner's choices.

April 16–191. Spin to Win GiveawayScan and follow our social media to spin the wheel for a chance to win free Lumos helmets, limited-edition T-shirts, etc.2. Sonorus Launch & Kickstarter CampaignExperience the world premiere of Sonorus, our next-gen smart helmet featuring an integrated lighting ecosystem and seamless Bluetooth intercom.

Come meet your favorite gravel athletes – in person!

Stop by the ROUVY Booth R115 to discover our indoor cycling training app and connect with the riders who inspire you. Ask your burning training questions and hear their stories straight from the saddle.

Check out the full meet & greet schedule below: - Thursday, April 16, 10:30–11:00 AM – Marley Blonsky
- Friday, April 17, 10:30–11:00 AM – Cécile Lejeune
- Friday, April 17, 2:30–3:00 PM – Russell Finsterwald
- Saturday, April 18, 10:30–11:00 AM – Dylan Johnson
- Saturday, April 18, 2:30–3:00 PM – Laurie Arseneault

See you there!

Come for the free coffee, and stay for the conversation with Kate Courtney.Kate will be joining us at the Giro booth to share a latte, answers your questions about being World Champion, and sign autographs.

Step into Outride’s pop-up lab and discover how cycling powers up your brain! Through brain‑boosting activities, you’ll challenge your attention, see your brainwaves in action, tap into your creativity, and explore the science behind how riding transforms brain health at any age. It’s part playground, part science lab, and all about unlocking the incredible benefits cycling has for your social, emotional, and cognitive health. Stop by, get curious, and leave with a great excuse to go for a ride!

Live at Sea Otter: catch the professional mountain biker and street trial rider Duncan Shaw from the UK in action at the Performance Area. We’re bringing performance, protection, and real-world experience together - on stage and on site. Don’t miss the Duncan Shaw show.
Show times:April 16 at 3:00 pmApril 17 at 10:30 am and 2:00 pmApril 18 at 11:00 am and 3:00 pmApril 19 at 11:00 amLearn more about Duncan: https://www.b-w-international.com/en/story/duncan-shaw

Curious about eCargo bikes? Stop by the Bosch booth for a quick 20-minute intro covering key benefits and real-world uses and see how Bosch-powered options can fit into your everyday life.

Visit booth R7 to learn more and grab a free swag item for participating!

Raffle (Gacha game wins) merchandise Cateye Product between $55 and $175

Show off your track standing skills to win a pair of tires!

Join USWE at booth A188 for the opportunity to win you're very own 'No Dancing Monkey' VST hydration vest!

Mechanic's ChallengesThursday, Friday, Saturday - 11amTest your bike mechanic abilities and win cool bike gear. All participants can be entered to win a Polygon mountain bike.

We will be conducting product demonstrations/tutorials of our new Rotary Tire Tool. This events repeats twice daily throughout Sea Otter:4/16 Thursday - 11am-12pm and 2pm-3pm4/17 Friday - 11am-12pm and 2pm-3pm4/18 Saturday - 11am-12pm and 1pm-2pm

ROUVY RUMBLE – Race and Win
ROUVY is the indoor cycling app that lets you explore real world routes, train your way, and keep riding all year long.

Experience it for yourself at Sea Otter Classic. Join the ROUVY RUMBLE at Booth R115, test your speed in a quick race and win premium prizes, from ROUVY subscriptions to Oakley sunglasses, Giro helmets, and CamelBak bottles.

April 16-19, twice daily: 11 AM–12 PM and 3 PM–4 PM (except Sunday afternoon)

Swing by the Stan’s booth for a quick sealant refresh. Our team will get you topped off and rolling smoothly so you can spend more time riding and less time wrenching. Fast, simple, and rider-approved.Dates: April 16-April 18thTimes: 11am-12pm as well as 2pm-3pm each day

Test your balance, control, and bike handling skills. Ride skinnies, cross bridges, and take on the teeter-totter.

Learn how to wheelie with Canyon athlete Eric Porter! Meet at the Canyon booth at 10:30am with your bike for a skills session on the fundamentals of how-to wheelie. Demo bikes will be available on a first come first served basis.

4th Annual Community Inclusion Ride! 8.5mi no-drop party from SRAM Booth to the vernal pool & back. Big vibes, big joy!Community Inclusion Ride with DirtBound, RAR Bay Area and Cycles of Change powered by SRAM!Join us for the 4th Annual Community Inclusion Ride — a celebration of joy, connection, and community on two wheels!Roll out with DirtBound, Radical Adventure Riders Bay Area Chapter, Cycles of Change, and more for an 8.5-mile, 920-ft elevation, no-drop ride. We’ll roll from the SRAM

Come experience Shimano XTR Di2 with Fox Shox’s new Live Valve on an exclusive, athlete-led trail ride. Join fan-favorite global MTB stars Wyn Masters and Ed Masters, alongside Jill Kintner (winningest Sea Otter athlete), Bryn Atkinson, and Hailey Elise. This fun, all-inclusive intermediate-level ride covers ~8.3 miles with 1,072 ft of climbing on Trails 47 & 48 in a guided, regrouping format. Reserve a Shimano demo bike in advance—space is limited, first come first served.

Friday and Saturday 50 Surly Bikes eggs will be hidden around at other brand booths and secret locations. Find a Surly egg and return it to the Surly Bikes booth A175 to claim your prize.

Meet & Greet Athletes and Team Bronco Ambassadors Tyler McCaul and Rachel Strait

Bring your bike and step up to the Foot Down Challenge at our main booth. Riders face off in a slow‑speed balance showdown where the last rider to put a foot down wins a set of tires. Multiple winners may be selected, so bring your best balance and join the crowd.

Learn how to build stronger, more stable hips and knees so you can ride with control and confidence. In this free clinic you’ll learn simple off-trail exercises that translate directly to better performance and less body breakdown to support your season. Led by performance coach for cyclists Coach Miranda Lyle from Play Strong Fitness.

Thursday, Friday & Saturday from 12:00pm - 1:00pmSpin for the chance to win various prizes on the Tailwind Prize Wheel!Samples, Multi-serving bags, Schwag and more! Stop by Booth S407

Join Troy Lee Designs at the Sea Otter Classic for an exclusive autograph signing with Cam Zink and Mitch Ropelato.Meet two icons of freeride, grab a signature, snap a photo, and hang with the crew.✍️ Autograph SigningCam Zink + Mitch RopelatoThursday | 12:00PM – 1:00PMStop by the booth and don’t miss your chance to meet them in person!

Join us for the official launch of our limited-edition Sea Otter Apparel Collection. We’re dropping a Crushable Camper Hat, Button-Up Shirt, Tech Short, and Women’s Sun Hoodie, all featuring a matching Sea Otter print design. Friday 12:00 PM to 2:00 PM only, take 20% off the entire new line! Don't miss your only chance to snag these pieces at launch-day pricing, only 50 of each item were made and we are anticipating a sell out. Come see us at booth B95, once the clock strikes 2, the deal is gone

Just follow Marin Bikes on Instagram, show a Marin staff member, and they will hand you a template so you can design your own custom top cap. Brought to you by xTool and Marin Bikes. Supplies LimitedDays:Thursday 4/16 - 12 pm to 3:00 PMFriday 4/17 - 12 pm to 3:00 PMSaturday 12 pm to 3:00 PM

The now-famous Fox Bag “Stein” is back, last one standing walks away with the Bag & Grand Prize.

Come hangout with a legendary list of athletes during the first annual Michelin Bicycle Social! Athletes Cam Zink, Kyle Strait, Rachel Strait, Peter Jamison, and more will be hanging out in the Michelin booth to answer all of your questions and sign autographs. Don't miss out on the opportunity to meet our athletes, grab some Michelin swag, and get a photo with the Michelin Man!

Signing session with Mike Metzger

Maxxis Prize Wheel!! Show us you follow Maxxis Bike on Instagram and spin the wheel for a chance to win a prize!!

Muc-Off Chain Wax Clinic

Cameron Jones will be visiting the Julbo Tent to chat Sunglasses/ Racing and everything in between!

Test your bike handling skills at the Climate Ride Booth on the most technical course at the Sea Otter Classic. This race is for those who can go the distance. The rider who makes it the farthest between 2:00-3:00 PM on Thurs, Fri, and Sat will win a prize. If multiple people finish the entire course, a tiebreaker will be made up on the spot to determine the winner. Special prize for clearing the jump!
You'll want GU's gels, and some super hi-carb mix in order to roll the whole course.

Live at Sea Otter: catch the professional mountain biker and street trial rider Duncan Shaw from the UK in action at the Performance Area. We’re bringing performance, protection, and real-world experience together - on stage and on site. Don’t miss the Duncan Shaw show.
Show times:April 16 at 3:00 pmApril 17 at 10:30 am and 2:00 pmApril 18 at 11:00 am and 3:00 pmApril 19 at 11:00 amLearn more about Duncan: https://www.b-w-international.com/en/story/duncan-shaw

Come meet the riders of Canyon x DT Swiss All-Terrain Racing at the Ryzon booth! As the official apparel partner of the team, we're hosting a meet and greet featuring reigning US Gravel National Champion Bradyn Lange and his teammates. Stop by to chat about life on the gravel circuit, get up close with their race kits, and grab a photo. Whether you live and breathe gravel or just want to see what it takes to race at the top level - come say hello. We'd love to see you there.

We will be conducting product demonstrations/tutorials of our new Rotary Tire Tool. This events repeats twice daily throughout Sea Otter:4/16 Thursday - 11am-12pm and 2pm-3pm4/17 Friday - 11am-12pm and 2pm-3pm4/18 Saturday - 11am-12pm and 1pm-2pm

Swing by the Stan’s booth for a quick sealant refresh. Our team will get you topped off and rolling smoothly so you can spend more time riding and less time wrenching. Fast, simple, and rider-approved.Dates: April 16-April 18thTimes: 11am-12pm as well as 2pm-3pm each day

Learn the FUNdamentals of steering and cornering. Build confidence, control, and stability through every turn.

Join Giant Ambassador Yuri Hauswald for a fun, no-drop 60–90-minute gravel ride designed for all levels. Roll out on an adventure that blends great company, scenic routes, and pro-level insight along the way.
Please arrive at the Giant booth (S535) by 1:45 pm for a prompt 2:00 pm departure.
Riding alongside you will be athletes Cole Paton and Brendan Johnston, offering a great opportunity to connect, learn, and share the ride with some of the best in the sport.
Pre-Registration required: RSVP HERE (https://forms.monday.com/forms/19038526faa15dcb0c6c957f4662d97f?r=use1)

Come swing by Curious Creatures booth with a shirt ready to get printed. Choose your favorite screen, and let the magic happen. Don't have a shirt? We have plenty of options!

Come meet your favorite gravel athletes – in person!

Stop by the ROUVY Booth R115 to discover our indoor cycling training app and connect with the riders who inspire you. Ask your burning training questions and hear their stories straight from the saddle.

Check out the full meet & greet schedule below: - Thursday, April 16, 10:30–11:00 AM – Marley Blonsky
- Friday, April 17, 10:30–11:00 AM – Cécile Lejeune
- Friday, April 17, 2:30–3:00 PM – Russell Finsterwald
- Saturday, April 18, 10:30–11:00 AM – Dylan Johnson
- Saturday, April 18, 2:30–3:00 PM – Laurie Arseneault

See you there!

Five riders, ages 9 to 14, with zero fear. The Prevelo Air Cadets are back with another year of jaw-dropping junior aerial acrobatics. Watch these extraordinarily talented kids launch, throw backflips, whip, and style their way through a stunt show that will make you wonder why the pros get all the attention. NOTE: Start time approximate — show begins immediately following the 2pm Duncan Shaw Show.Presented in Partnership with B&W Cases of Success

High Carb Happy Hour, with 2025 World Cup Overall Winner”, Christopher Blevins!
Joining the fun will be pro riders, Ellen Campbell and Stella Hobbs.
We will be offering a limited edition High Carb Fuel mocktail as well as a sneak preview of our soon to be released “NEW Flavor.”
Swing by to meet our athletes, sample the best fuel on the market, and join the Tailwind Fun!

Come get a hot slice on Continental to celebrate what is hot and fresh. Chat with Continental athletes including Wyn & Ed Masters and learn more about Continental Tires.

Chance to win some awesome DHaRCO gear including jerseys, pants, gloves, protection, and more. Scan the QR code at the DHaRCO booth anytime between 9 AM and 2:30 PM and enter your email to receive a raffle ticket. Winners must be present at 3 PM to claim their prize.

Raffle (Gacha game wins) merchandise Cateye Product between $55 and $175

Join us at booth R45 as our staff and athletes throw free swag at you from the roof of our booth. No cost, no sign-up needed... just guaranteed fun!

We will be hosting a giveaway on April 17 and 18 at 3PM. People will just need to swing by the booth beforehand to sign a QR Code. Each day we will give away a HOVERAir PROMAX Bike Bundle valued at $1200 USD.

Step into Outride’s pop-up lab and discover how cycling powers up your brain! Through brain‑boosting activities, you’ll challenge your attention, see your brainwaves in action, tap into your creativity, and explore the science behind how riding transforms brain health at any age. It’s part playground, part science lab, and all about unlocking the incredible benefits cycling has for your social, emotional, and cognitive health. Stop by, get curious, and leave with a great excuse to go for a ride!

Ride the skinnies and test your balance on progressively narrower beams. Free water bottles for participants! Brought to you by the Marin Alcatraz 24"

Join USWE at booth A188 for the opportunity to win the only hydration pack scientifically proven to make you go faster!

Polygon Athletes will be at our booth to meet and greet festival attendees.

Hit every bullseye and win exciting prizes

ROUVY RUMBLE – Race and Win
ROUVY is the indoor cycling app that lets you explore real world routes, train your way, and keep riding all year long.
Experience it for yourself at Sea Otter Classic. Join the ROUVY RUMBLE at Booth R115, test your speed in a quick race and win premium prizes, from ROUVY subscriptions to Oakley sunglasses, Giro helmets, and CamelBak bottles.
April 16-19, twice daily: 11 AM–12 PM and 3 PM–4 PM (except Sunday afternoon)

Choose your favorite blank hat, pick the patch that matches your style, and watch it come together on the spot. We’ll heat press your patch right there so you can walk away with a one-of-a-kind Stan’s hat that’s custom!Dates are April 17th from 3pm to 4pm and April 18th 1pm-2pm

Raise a toast to our local trail stewards from Monterey Off Road Cycling Association (MORCA). Learn about MORCA's initiative to create a year-round Bike Park at the Laguna Seca Recreation Area. Enjoy drawings for merchandise giveaways and $2 off all beer and wine.

Test your tape-wrapping skills at the Teravail tent for the chance to win the Teravail set-up of your dreams. All participants will receive a fresh pair of Teravail handlebar tape or grips for having the guts to try! Spots are limited, stop by the Teravail booth to sign up.This event will be happening each day of the expo: 3pm on Thursday and Friday, 2pm on Saturday, and 11am on Sunday

Join Teravail and Best Day Brewing at the Teravail tent for an NA happy hour. You'll find cold NA beer, a view of the handlebar taping competition, and a Topo Designs bag raffle. See you there!

Come ride with Canyon MTB athlete Samantha Soriano! Whether you're newer to riding or a regular ripper, this social ride is all about connecting with women in the MTB community. Demo bikes will be available for the ride on a first come first served basis. See you there!*This is a non-supported ride, so please come prepared with your flat kit, tube, proper shoes, and anything else you need to finish the ride safely

3rd Annual BIPOC Meet'n'Greet at the SRAM Booth! Big vibes, big joy!Join us for the 3rd Annual BIPOC Meet'n'Greet with DirtBound, RAR Bay Area, Melanin Base Miles and Cycles of Change powered by SRAM!This is a BIPOC centered event, but all are welcome to celebrate BIPOC cyclists!

Come down to the PEARL iZUMi booth to watch Sir Willie the Weiner go head to head with Alexey Vermeulen and the MOG Squad in who can put down a plate of whipped cream fastest!

Meet many of the 2026 athletes on the Continental roster from the mountain bike, gravel and XC. Including Gee Atherton, Wyn & Ed Masters, Brendan Johnston, Russell Finsterwald, Rosa Kloser, Leah Van der Linden, Chase Wark and many more.

We would like to host a casual Happy Hour where folks can stop by our booth and get our brews. We plan to share some more of our new / special brews like our mocktail inspired brews. We will then serve them with the rest of the lineup while supplies last for the rest of the weekend. Plus, appearances by special celebrity guests!

Complete the full skills course, show what you’ve learned, and celebrate your ride with a prize.

After the eMTB race, swing by the booth for a pretzel, your drink of choice, and exclusive giveaway for Bosch eBike riders. While supplies last.

Join us for the first screening of Hannah's newest FKT video. Doors open at 6 to enjoy food and drinks. The film will play at 7 and after we'll have time for an exclusive Q&A with Hannah and a raffle you'll won't want to miss.

456 Lighthouse Avenue Monterey

There are three Will Call locations at the Sea Otter Classic.
- Athlete Registration Building (https://goo.gl/maps/SHPhLB55XUpr47KP6) - see the Festival Map (Coming Soon!)
- South Boundary Road entry (https://goo.gl/maps/3DEDq8g4WzzNuDbV6)
- 'A' Road entry (https://goo.gl/maps/DUatQwsYSRyDqC1u5)

If you opted to pick up your parking passes at Will Call, plan to pick them up at the S. Boundary road location so that you don't have to park on Wolf Hill before you pick up your pass.

*Online and on-site Registration for Saturday races/rides close Friday at 6:00 p.m.

At the Bike Valet, you may drop off your bike and walk away with a claim check, knowing your bike is under the watchful eyes of the bike valet attendants. The bike valet parking is located in the Paddock Parking area right next to the Expo entrance. Look for “Expo Entrance” and “Bike Valet” on the Festival Map.

There are three Will Call locations at the Sea Otter Classic.
- Athlete Registration Building (https://goo.gl/maps/SHPhLB55XUpr47KP6) - see the Festival Map (Coming Soon!)
- South Boundary Road entry (https://goo.gl/maps/3DEDq8g4WzzNuDbV6)
- 'A' Road entry (https://goo.gl/maps/DUatQwsYSRyDqC1u5)

If you opted to pick up your parking passes at Will Call, plan to pick them up at the S. Boundary road location so that you don't have to park on Wolf Hill before you pick up your pass.

Start your morning right at the Canyon booth with coffee and a DJ set by Volo RoCo. From 9am-10am, we'll be serving up tasty Flat Whites, Cortados and even tastier tunes.About Volo RoCoVolo Roasting Coffee Company - https://www.voloroco.com/Based in Sonoma County, Volo Roasting Company represents the cutting-edge “third-wave” coffee movement, specializing in ethically sourcing top-lot, in-season, organic beans to bring customers a fresh, roast-to-order coffee experience.

Swing by the Tailwind Nutrition booth – S407- for a limited-edition tote bag, loaded with samples and an exclusive event water bottle. We have 100 bags to give away each day. Sign up for our newsletter to get special deals on TailwindNutrition.comWhile stocks last.

Grab a free coffee or latte and fuel up with the latest from Enervit! We're sampling our energy gels, nutrition bars, and sports drinks — the same carb-powered nutrition fueling Tour de France champion Tadej Pogačar. Serving drinks all morning long, so stop by whenever. Come for the coffee. Stay for the carbs.

Stop by Salsa Cycles for your morning caffeine. We will have Excelsior Coffee slinging espresso, tea, cold brew, and all the things to start your morning right. While you're there, check out Salsa's lineup of new gravel and mountain bikes.

Stop by the Stan’s booth and fuel up with great coffee. We’re partnering with Captain + Stoker to bring a full coffee cart experience directly to the booth, serving freshly made lattes, espresso, and everything you need coffee-wise to stay energized throughout the weekend. Best of all, the coffee is on us while supplies last! (Event occurs 4/16 and 4/18 from 9am-1pm)

Stop by Specialized and put your skills to the test. Touch, squeeze, and inspect our all‑new tire, then guess the PSI. The rider with the closest guess wins a set of tires.Quick. Fun. And yes, you can feel it before you guess.

Swing by our booth, throw on our latest helmet, and strike a pose. Post your photo to Instagram and you could walk away with a brand‑new helmet, given away daily. It’s fast, fun, and happening all weekend at Sea Otter.

Stop by the Upway booth to be entered to win an Orbea Keram 30! We’re announcing the lucky winner at 3:00 PM sharp, and you must be present at the booth to claim your prize. Don’t miss out!

We will be offering free CushCore installation and tire swaps for CushCore owners.Event repeats daily throughout Seat Otter:4/16.17,18 9am to 4pm4/19 9am-1pm

Enter for a chance to win a Santa Cruz Vala Al70 E-bike.

Think you've got what it takes to ride like the world's best? Come find out.Stop by the Enervit booth at G39 and take on our daily challenge — hold Tadej Pogačar's Zone 2 wattage and prove you can keep up with the four-time Tour de France champion, even at his recovery pace. It's harder than it sounds.Two winners will be selected each day of the event, with a chance to take home a signed Pogačar jersey. Don't miss your shot.

Ready to Earn Your Turn?Complete one of our GOODLIFE Nutrition challenges and take a shot at the claw machine! You could snag a water bottle, cowbell, bandana, and other fun prizes.

Women of Sea Otter, let's take over! Visit these women-owned brands, grab a "Tour de Booth" card to get stamped at each booth, submit your completed card and be entered to win one of three HUGE prize bundles from the participating brands!Let's build camaraderie amongst women at Sea Otter, support women-owned brands, and win some amazing gear!MoonspinSahaWild RyeCurious CreaturesThe Athletic CommunityBivoShredlySwift IndustriesAlloverTour de Booth will run all 4 days of Sea Otter.

Big adventures start with the right gear. Are you ready?Join KOROYD (G43) and Mips (P63) for a fun kids mission! Pick up your Trail Book, visit both booths, learn how helmets and body protection keep you safer, and collect two stickers to complete the adventure.Finish the mission to enter a prize draw for a helmet with KOROYD and Mips.Dates: Saturday & SundayDraw at 14:00 each day

Introducing the all-new SAINT PD-G8040 and DEORE XT PD-M8240 flat pedals.Built to be fully rebuildable and engineered for maximum grip.SEA OTTER SHOW SPECIAL: 25% OFF SAINT PEDALSAvailable exclusively at the SHIMANO booth.

Maxxis is once again raising funds for the Monterey County SPCA! Want to be cool? Want to be the envy of all your friends, AND help animals? Come by the Maxxis Bicycle booth (R118) and donate a minimum of 10 dollars to the Monterey County SPCA and walk (or ride) away with a sweet T-Shirt! Supplies are limited! Don't want a shirt, but you love animals and want to help? You can still donate directly at our booth with the handy-dandy SPCA QR code.

https://www.spcamc.org/

Enter to win Just Ingredients new Sports Line launching next month. Includes 30 servings high performance electrolyte drink mix, 20 servings endurance drink mix, and 30 servings recovery drink mix! All made with real whole food ingredients, flavored with real fruit, no natural or artificial flavors and no added sugar!

Come explore the Bronco Forest at booth A135. Find out how Ford Bronco Wild Fund is making an impact in the Great Outdoors, make a customized hat for your next adventure AND ENTER FOR A CHANCE TO WIN* A 2026 FORD BRONCO® BIG BEND® SUV

Join us for a women’s gravel ride with Hannah Otto—plus a Kenda tire giveaway to level up your setup. Arrive early to sign up for a chance to score a free set of Kenda gravel tires while supplies last. Bonus: The Kenda team will get them installed right after the ride. Our friends at USWE will also be on-site with goodies and gear to check out.Schedule:9:30 AM – Meet-up + Coffee & DonutsKenda Tire Giveaway + USWE Activation10:00 AM – Ride Start11:00 AM – Ride Finish

Join Easton Overland x Protect Our Winters for our EC90 ALX Gravel RideBarry Wicks from POW will be bringing some POW swag for the event!Meet at Easton Booth R97Saturday at 9h30am - depart 10h00amA 2 hour gravel ride - inclusive but fast paceEnter to win the brand new EC90 ALX Crankset!

WIN A CYCLING GEAR BUNDLE AT THE HIPLOK BOOTH (A29)Hiplok has partnered with BEELINE, MUC-OFF and RESTRAP to offer a cycling bundle worth over $700. Scan the QR code to be in with a chance to win.The prize includes:• Hiplok SWITCH 105• Hiplok RIDE SHIELD• Hiplok TRACK• Hiplok Z LOK COMBO• Beeline Velo 2 Navigation• Restrap Switch Rack• Muc-Off Valet Bag Ultimate Bike KitTimes 9:30, 12:30, 3:30 every day

Join us out on the trail to ride or drive in a Ford Bronco. Sign up in the Ford Bronco Wild Fund booth A135 or find us at the Festival Entrance near the moss area.

Stop by the TentCraft booth #R75 for your chance to win a free 10x10 MONARCHTENT, our most heavy-duty pop-up canopy tent with certified wind ratings. One lucky winner will work with our design team to fully customize their pop-up canopy tent. Once design is locked in, we will build your custom branded pop-up tent in our facility in Michigan, and ship it out to you within weeks, all free of charge.

April 16–191. Spin to Win GiveawayScan and follow our social media to spin the wheel for a chance to win free Lumos helmets, limited-edition T-shirts, etc.2. Sonorus Launch & Kickstarter CampaignExperience the world premiere of Sonorus, our next-gen smart helmet featuring an integrated lighting ecosystem and seamless Bluetooth intercom.

Maxxis Dogs will be hidden around the expo each day. Find one, and bring it back to the Maxxis Bicycle booth for a set of tires! One set per winner during Sea Otter (Thursday thru Saturday) Tire selection dependant on previous winner's choices.

The STOW Sharpshooter Challenge is a head-to-head accuracy competition.
Two competitors go head-to-head, standing approximately 5 ft away from their target. At the signal, both participants simultaneously squeeze their 500ml STOW bottles, aiming to shoot water into a Breakaway Surge bottle positioned in front of them.
The goal? - Land as much water as possible inside the target bottle before their STOW runs dry.Winner receives free Recon bottle.

Join LAMEDA for our New Product Launch and Giveaway! Discover our latest cycling apparel featuring innovative materials and performance-driven designs. Visit our booth for exclusive offers and a chance to win exciting prizes.

Max 20 participants
Arrive at the Liv booth by 9:30am, Depart by 10:00am
Total Time: 2hrs
This would be our analog ride session-ing the rocky knoll and doing a short loop
Join Liv Ladies AllRide coaches for an inspiring skills session and fun-filled mountain biking experience. Known for their supportive, hands-on, and educational approach, these expert coaches welcome riders of all levels. Lindsey and Kelli are excited to share their passion for mountain biking—whether you’re just getting started or looking to refine your technique. Begin with a warm welcome at the Liv booth, build confidence in a guided skills session, and wrap up with a relaxed and enjoyable cross-country ride. Embolden demos available. All participants of the clinic will receive a special savings code for any upcoming Ladies AllRide camp in 2026. Code to be emailed.
Pre-Registration required: RSVP HERE (https://forms.monday.com/forms/f8d930b255ba8f81dd7dae831a71ee23?r=use1)

Curious about leading youth rides? Meet the team and get a hands-on preview of Sprockids coaching—covering balance, safety, and core skills. See how you can bring Sprockids to your community.

Your eBike with a Bosch system has a great app to compliment your riding...are you using it to your full potential?

Come by booth R7 to learn more and score a free swag item for participating!

Choose your patch, and ride in style with a custom hat! Come by the Maxxis Bicycle booth (R118) to sign up and get a custom Maxxis hat! Quantities are limited!

Bring your bike by and get it dialed in by the founder of Slacker himself. See how much better your bike can handle when you measure at the axle, not the shock. Please get here early, spots are limited to the 1 hour window each day.

Come put down a time on track 1 of Climate Ride's Excitebike game. The fastest time between 10:00 and 11:00 AM Thurs, Fri and Saturday will win sweet prizes, including Oveja Negra bags, Bivo water bottles, and more! No bike required to race. While you race, you'll experience the latest in electronic shifting and braking tech while catching a sneak peek at the platform that may challenge Zwift and Peloton in the digital cycling market. Race is powered by solar energy and recycled bike parts.

Experience Shimano XTR with Fox Shox’s new Live Valve on a fun, all-inclusive, intermediate-level ride at the Sea Otter Classic. Join freeride icons Tyler McCaul and Cam McCaul, alongside Amy Morrison.This guided ride stays within the demo area and features a mix of e-bikes and non e-bikes in a regrouping format.Note: Pre-registration required. Reserve a Shimano demo bike in advance—space is limited, first come first served.FREE XTR hat to each participant

Come meet your favorite gravel athletes – in person!

Stop by the ROUVY Booth R115 to discover our indoor cycling training app and connect with the riders who inspire you. Ask your burning training questions and hear their stories straight from the saddle.

Check out the full meet & greet schedule below: - Thursday, April 16, 10:30–11:00 AM – Marley Blonsky
- Friday, April 17, 10:30–11:00 AM – Cécile Lejeune
- Friday, April 17, 2:30–3:00 PM – Russell Finsterwald
- Saturday, April 18, 10:30–11:00 AM – Dylan Johnson
- Saturday, April 18, 2:30–3:00 PM – Laurie Arseneault

See you there!

Step into Outride’s pop-up lab and discover how cycling powers up your brain! Through brain‑boosting activities, you’ll challenge your attention, see your brainwaves in action, tap into your creativity, and explore the science behind how riding transforms brain health at any age. It’s part playground, part science lab, and all about unlocking the incredible benefits cycling has for your social, emotional, and cognitive health. Stop by, get curious, and leave with a great excuse to go for a ride!

Join us at the Canyon Booth for a special edition of Couch View Trivia, Saturday at 11AM. Come enjoy a coffee while you put your road racing knowledge to the test. Prizes available for trivia winners.

Friday and Saturday 50 Surly Bikes eggs will be hidden around at other brand booths and secret locations. Find a Surly egg and return it to the Surly Bikes booth A175 to claim your prize.

Test your balance, control, and bike handling skills. Ride skinnies, cross bridges, and take on the teeter-totter.

Swing by the Stan’s booth for a quick sealant refresh. Our team will get you topped off and rolling smoothly so you can spend more time riding and less time wrenching. Fast, simple, and rider-approved.Dates: April 16-April 18thTimes: 11am-12pm as well as 2pm-3pm each day

ROUVY RUMBLE – Race and Win
ROUVY is the indoor cycling app that lets you explore real world routes, train your way, and keep riding all year long.
Experience it for yourself at Sea Otter Classic. Join the ROUVY RUMBLE at Booth R115, test your speed in a quick race and win premium prizes, from ROUVY subscriptions to Oakley sunglasses, Giro helmets, and CamelBak bottles.
April 16-19, twice daily: 11 AM–12 PM and 3 PM–4 PM (except Sunday afternoon)

We will be conducting product demonstrations/tutorials of our new Rotary Tire Tool. This events repeats twice daily throughout Sea Otter:4/16 Thursday - 11am-12pm and 2pm-3pm4/17 Friday - 11am-12pm and 2pm-3pm4/18 Saturday - 11am-12pm and 1pm-2pm

Mechanic's ChallengesThursday, Friday, Saturday - 11amTest your bike mechanic abilities and win cool bike gear. All participants can be entered to win a Polygon mountain bike.

Live at Sea Otter: catch the professional mountain biker and street trial rider Duncan Shaw from the UK in action at the Performance Area. We’re bringing performance, protection, and real-world experience together - on stage and on site. Don’t miss the Duncan Shaw show.
Show times:April 16 at 3:00 pmApril 17 at 10:30 am and 2:00 pmApril 18 at 11:00 am and 3:00 pmApril 19 at 11:00 amLearn more about Duncan: https://www.b-w-international.com/en/story/duncan-shaw

Join USWE at booth A188 for the opportunity to win you're very own 'No Dancing Monkey' VST hydration vest!

Join National Ski/Bike Patrol members to practice how to save yourself after a bike crash. Discussion of common riding personal injuries. Practice applications and stabilizations to get you back to your car.
All participants eligible for raffle afterwards.

Show off your track standing skills to win a pair of tires!

Raffle (Gacha game wins) merchandise Cateye Product between $55 and $175

Curious about eCargo bikes? Stop by the Bosch booth for a quick 20-minute intro covering key benefits and real-world uses and see how Bosch-powered options can fit into your everyday life.

Visit booth R7 to learn more and grab a free swag item for participating!

Bring your bike and step up to the Foot Down Challenge at our main booth. Riders face off in a slow‑speed balance showdown where the last rider to put a foot down wins a set of tires. Multiple winners may be selected, so bring your best balance and join the crowd.

Five riders, ages 9 to 14, with zero fear. The Prevelo Air Cadets are back with another year of jaw-dropping junior aerial acrobatics. Watch these extraordinarily talented kids launch, throw backflips, whip, and style their way through a stunt show that will make you wonder why the pros get all the attention. NOTE: Start time approximate — show begins immediately following the 11am Duncan Shaw Show.Presented in Partnership with B&W Cases of Success

Just follow Marin Bikes on Instagram, show a Marin staff member, and they will hand you a template so you can design your own custom top cap. Brought to you by xTool and Marin Bikes. Supplies LimitedDays:Thursday 4/16 - 12 pm to 3:00 PMFriday 4/17 - 12 pm to 3:00 PMSaturday 12 pm to 3:00 PM

Join Wild Rye, Swift and Rebe Dunn for a 20 - mile women's ride out. Whether you're a seasoned rider or just in it for the fun, all levels welcome! The ride will start and finish at the Wild Rye booth.

Join SHREDLY and All Bodies on Bikes co-founder Marley Blonsky for the debut of the ’26 Marley Blonsky Signature Collection, her exclusive line within SHREDLY's new road and gravel collection and a reading of her new children's book, The Ragtag Best Friends Bicycle Club. The reading is open to all ages, but especially kiddos 3-10 years old. Don't miss out on the special snacks and fun giveaways.

Thursday, Friday & Saturday from 12:00pm - 1:00pmSpin for the chance to win various prizes on the Tailwind Prize Wheel!Samples, Multi-serving bags, Schwag and more! Stop by Booth S407

Celebrate with Ford Bronco Wild Fund, Your California Ford Dealers and Life Time Foundation as we support two local schools through the All Kids Bike PE Learn to Ride Program. The program introduces children to riding a bike during their kindergarten PE class and provides schools with bikes, helmets, and teacher training, helping every child build confidence, develop lifelong riding skills, and discover the joy of movement at an early age.

Go ride the trails with a Polygon Athlete! All levels welcome. Please bring your own bike and gear.

Chances to win new Edge cycling computers and fully stocked nutrition kits courtesy of GU – and more!

Are you a bunny hop pro? Come show off your skills at the Marin Booth and win some great prizes. All levels welcome!

Hayden Cavanah of HB Bikes You Tube channel will be competing against his pro friends in a steezy bunny hop challenge

Feeling tight after riding? We got you covered. Learn a simple post-ride reset to reduce soreness, improve mobility and keep your body feeling good for back-to-back days on the bike. In this free clinic you'll walk away with a routine you can use all season. Led by Coach Miranda Lyle of Play Strong Fitness.

Choose your favorite blank hat, pick the patch that matches your style, and watch it come together on the spot. We’ll heat press your patch right there so you can walk away with a one-of-a-kind Stan’s hat that’s custom!Dates are April 17th from 3pm to 4pm and April 18th 1pm-2pm

Every year the best of the best go head to head in the Continental Wheelie Contest. Wyn & Ed Masters are the masters of ceremony and will definitely show off their skills.

Maxxis Prize Wheel!! Show us you follow Maxxis Bike on Instagram and spin the wheel for a chance to win a prize!!

Mike Metzger will be signing posters

Join us for an industry happy hour and get a closer look at the TM-B—our new electric bike that’s already getting people talking. Meet the team, spend time with the product, and see firsthand how we’re thinking about the riding experience.

Visit Surly Bikes booth A175 for a free tarot card reading from 2-4p on Saturday.

Join the Canyon x DT Swiss All-Terrain Racing team on Saturday afternoon for the ATR POKER RIDE. The ATR Poker Ride is a friendly competition where players will be tasked with riding to 5 different checkpoints. At each checkpoint, players will receive one playing card. After hitting all 5 checkpoints, players will return to the Canyon booth by 4pm where we will begin the PRIZE DRAW. Players with the best poker hands will win premium prizes from the ATR Team sponsors.

Test your tape-wrapping skills at the Teravail tent for the chance to win the Teravail set-up of your dreams. All participants will receive a fresh pair of Teravail handlebar tape or grips for having the guts to try! Spots are limited, stop by the Teravail booth to sign up.This event will be happening each day of the expo: 3pm on Thursday and Friday, 2pm on Saturday, and 11am on Sunday

Join us for a fun, family-friendly scavenger hunt around the Sea Otter Classic! Start at the Prevelo Booth (B19) to pick up your scavenger hunt card, then explore the festival grounds as you collect stickers. It’s a great way for kids and parents to discover Sea Otter together, meet other families, and enjoy the excitement of the event—plus, finishers have a chance to win a prize!

X-LAB is raffling one GT8 gravel bike ($3200 value). Register here to be eligible for random selection. We will also be raffling off a number of other prizes in addition to the gravel bike.

The announced winners must be present at the X-LAB booth (R40) on Saturday, April 18th at 2pm.

Swing by the Stan’s booth for a quick sealant refresh. Our team will get you topped off and rolling smoothly so you can spend more time riding and less time wrenching. Fast, simple, and rider-approved.Dates: April 16-April 18thTimes: 11am-12pm as well as 2pm-3pm each day

We will be conducting product demonstrations/tutorials of our new Rotary Tire Tool. This events repeats twice daily throughout Sea Otter:4/16 Thursday - 11am-12pm and 2pm-3pm4/17 Friday - 11am-12pm and 2pm-3pm4/18 Saturday - 11am-12pm and 1pm-2pm

Meet Brett Tippie & the Aventon Current Come hang out with freeride legend and MTB Hall of Famer Brett Tippie as he introduces his newest ride: the Aventon Current, a full-suspension eMTB.Brett will be running a unique custom build on the Current frame, featuring SRSuntour suspension, Industry Nine wheels, Maxxis tires, Mudhugger fenders, and Ergon touchpoints. Come see it up close, ask questions, and hear firsthand why this freeride icon chose to partner with Aventon.Expect good vibes, great

Sponsored athletes will be at our booth answering questions, performing a raffle drawing, signing swag, and Freebie items will be tossed to the crowd.

Test your bike handling skills at the Climate Ride Booth on the most technical course at the Sea Otter Classic. This race is for those who can go the distance. The rider who makes it the farthest between 2:00-3:00 PM on Thurs, Fri, and Sat will win a prize. If multiple people finish the entire course, a tiebreaker will be made up on the spot to determine the winner. Special prize for clearing the jump!
You'll want GU's gels, and some super hi-carb mix in order to roll the whole course.

Muc-Off Chain Wax Clinic

Learn the FUNdamentals of steering and cornering. Build confidence, control, and stability through every turn.

Come meet your favorite gravel athletes – in person!

Stop by the ROUVY Booth R115 to discover our indoor cycling training app and connect with the riders who inspire you. Ask your burning training questions and hear their stories straight from the saddle.

Check out the full meet & greet schedule below: - Thursday, April 16, 10:30–11:00 AM – Marley Blonsky
- Friday, April 17, 10:30–11:00 AM – Cécile Lejeune
- Friday, April 17, 2:30–3:00 PM – Russell Finsterwald
- Saturday, April 18, 10:30–11:00 AM – Dylan Johnson
- Saturday, April 18, 2:30–3:00 PM – Laurie Arseneault

See you there!

Join USWE at booth A188 for the opportunity to win the only hydration pack scientifically proven to make you go faster!

Sparkling Electrolytes with Sarah Sturm & Cole Paton
Presenting "Skagua w/ Electrolytes" - This non-alcoholic sparkling water made in collaboration with Ska Brewing, from Durango CO. All natural ingredients, lemon lime flavor and Tailwind electrolytes.
First 100 guests will receive a limited edition MiiR pint cup!

Raise a toast to She Sends Foundation. By connecting programs, athletes, and opportunities across every stage of the sport, we’re helping to build a clear, supported pathway for women and girls in mountain biking. Enjoy drawings for merchandise giveaways and $2 off all beer and wine.

ROUVY RUMBLE – Race and Win
ROUVY is the indoor cycling app that lets you explore real world routes, train your way, and keep riding all year long.
Experience it for yourself at Sea Otter Classic. Join the ROUVY RUMBLE at Booth R115, test your speed in a quick race and win premium prizes, from ROUVY subscriptions to Oakley sunglasses, Giro helmets, and CamelBak bottles.
April 16-19, twice daily: 11 AM–12 PM and 3 PM–4 PM (except Sunday afternoon)

Hit every bullseye and win exciting prizes

Live at Sea Otter: catch the professional mountain biker and street trial rider Duncan Shaw from the UK in action at the Performance Area. We’re bringing performance, protection, and real-world experience together - on stage and on site. Don’t miss the Duncan Shaw show.
Show times:April 16 at 3:00 pmApril 17 at 10:30 am and 2:00 pmApril 18 at 11:00 am and 3:00 pmApril 19 at 11:00 amLearn more about Duncan: https://www.b-w-international.com/en/story/duncan-shaw

Slacker will be raffling off a new Slacker MTB Pro suspension tuning kit on Saturday at 3:00. Come by any time on Thursday, Friday, or Saturday to see Slacker in action, ask questions, and get a free goodie bag including a poster of Dakotah Norton and your raffle ticket. Caome say hi and meet the founder.

Step into Outride’s pop-up lab and discover how cycling powers up your brain! Through brain‑boosting activities, you’ll challenge your attention, see your brainwaves in action, tap into your creativity, and explore the science behind how riding transforms brain health at any age. It’s part playground, part science lab, and all about unlocking the incredible benefits cycling has for your social, emotional, and cognitive health. Stop by, get curious, and leave with a great excuse to go for a ride!

One more chance to get your hand on some free FOX Factory swag.All you have to do is show up at booth R45 at 3 pm and lift your hands in the air!

Raffle (Gacha game wins) merchandise Cateye Product between $55 and $175

Chance to win some awesome DHaRCO gear including jerseys, pants, gloves, protection, and more. Scan the QR code at the DHaRCO booth anytime between 9 AM and 2:30 PM and enter your email to receive a raffle ticket. Winners must be present at 3 PM to claim their prize.

Cibáre will give away to one lucky winner a free caddy/box of 12 cibáre probiotic protein bars. Winner can choose between Peanut Butter Chocolate Chip, Blueberry Almond, Raspberry Cacao Crunch, or a mixed box of any combination. People wishing to be drawn for the raffle will enter their names in a list. Names will be collected between Thursday when Sea Otter begins until 2:50pm on Saturday. The winning name will be drawn on Saturday at 3pm. Winner need not be present to win.

Five riders, ages 9 to 14, with zero fear. The Prevelo Air Cadets are back with another year of jaw-dropping junior aerial acrobatics. Watch these extraordinarily talented kids launch, throw backflips, whip, and style their way through a stunt show that will make you wonder why the pros get all the attention. NOTE: Start time approximate — show begins immediately following the 3pm Duncan Shaw Show.Presented in Partnership with B&W Cases of Success

We’re decking out a full rider setup — head to toe — with everything you need to show up dialed.This giveaway includes a complete MTB kit built from apparel, performance gear, and accessories from brands across the industry.We’ll be giving it away live at the Party Shirt booth on Saturday at 3:30pm.Stop by the Party Shirt International booth to enter!

Swing by the Specialized booth for athlete meet‑and‑greets all weekend. Chat with the riders, grab a signed card, snap a photo, and experience Sea Otter with the people racing it.

Complete the full skills course, show what you’ve learned, and celebrate your ride with a prize.

Run, unfold and ride into the sunset! Join us for Brompton World Championship California, taking place at the 2026 Life Time Sea Otter Classic in Monterey around the epic Laguna Seca raceway. Starting in traditional Le Mans style, each racer will run to their bike, unfold and race the track. In it for the glory, the winners will be crowned World Champions. Participation in this event is ticketed, but bring along your family and friends for support!

Join us at the SNBC Beer Garden on Saturday at 4pm to meet the incredible athletes of the Sierra Nevada Brewing Company Women’s Cycling Team. Learn about the team, the events they participate in, and how you can get involved with an established and supportive cycling community. These women are dedicated to lifting each other up and love connecting with others who share their passion for cycling, the outdoors, and great beer.

3:30 PM - check-in cut off time. If you arrive after this time you will not be allowed to race.
3:40 PM – Riders arrive at Brompton staging area
3:50 PM – Opening remarks
4:00 PM – Track opens for combined warm-up + parade lap (open rolling group session)
4:10 PM– Bikes ready at start line
4:15 PM – Race begins
5:20 PM – Award ceremony

Award ceremony (Sea Otter Classic Awards Stage)