Organization Name Website Description
Barron’s / Dow Jones & Co.

Dow Jones & Company, Inc. is an American publishing firm owned by News Corp which publishes the Wall Street Journal, Barron’s, and Marketwatch.

Bicycle Retailer

The leading bicycle industry trade magazine and website.

Bicycle World TV

Bicycle World TV is a cyclist enthusiast web site covering the people, places and products that encompass the culture (or counter culture) of cyclist. From weekend warriors to hard core racers, our content is visually stimulating and honestly opinionated.

Bicycling Monterey

Since 2009 Bicycling Monterey has provided inspiration and resources for biking anywhere and serves as Info Hub for Biking Monterey County. Local partner of California Bicycle Coalition. Collaborate on state, national, international bike advocacy projects.


BICYCLIST Magazine is a social enterprise devoted to inspiring and informing bicycle riding for sport, recreation and transportation.

Bike Sport Radio

Bike Sport Radio has been covering all levels of Bicycle racing for over 20 years. We bring new and exciting content to our listeners who can’t be there in person. With our combination of video this year as well as audio recording we are now reaching more people then ever before.

The world’s largest cycling tech blog, covering all the latest bikes, components, gear, and tech since 2008.

Canadian Cycling Magazine

Canadian Cycling Magazine and CanadianMTB cover mountain biking, road biking, gravel and more. In print and online, we provide a uniquely Canadian perspective, covering gear, events, racing and cycling culture.


CleanTechnica is the world’s #1 source for cleantech news and analysis. We enjoy an audience of approximately 6 million monthly global readers, along with hundreds of thousands of social media followers and 20-30 million monthly impressions on Twitter.

Cycle California! Magazine

Cycle California! is a regional magazine and website dedicated to bicycling in all its facets: MTB & road riding, competition such as track, road and MTB racing, bmx, triathlons. At 25 years, the magazine continues to tell the story of bicycling.


Founded in 2008, CyclingTips is a web publication that seeks to share the beauty of cycling and to inspire cyclists of all levels to become better and more knowledgeable riders.

Cyclocross Magazine

The premiere publication dedicated to cyclocross and gravel riding and racing.

Ebike Escape

Ebike Escape is a website and YouTube channel dedicated to electric bikes and electric bike accessories.

Electric Bike Action

We are a print and digital magazine devoted to electric bikes.

Electric Bike Report

Electric Bike Report is one of the best known online magazines for the electric bicycle industry.

Femme Cyclist

Women’s cycling features, news, reviews, and podcast.

Gear Junkie

GearJunkie leads the outdoor industry in breaking news and product reviews in the active-lifestyle world. From offices in Denver and Minneapolis, GearJunkie’s journalists, writers, and video producers advance the conversation online and beyond. Millions of monthly readers follow GearJunkie and engage through our active social and newsletter channels. We also produce events and publish a weekly syndicated column distributed in print newspapers around the U.S.

Global Cycling Network

GCN is the largest cycling media company in the world with 2bn views since launch and nearly 7m subscribers across the various channels.

Global Mountain Bike Network

The Global Mountain Bike Network is the best MTB YouTube channel, with videos for everyone who loves dirt: from the full-faced helmet downhill mountain biker to the lycra-clad cross country rider along with everyone and anyone in between.
With the help of our pro and ex pro riding team we’re here to inform, entertain and inspire you to become a better mountain biker,

Gravel Cyclist

Gravel Cyclist is the leading entity in the genre of gravel cycling. Reviews (mostly video), rides, races, calendar and more.

Handbuilt Bicycle News

HBG is the worldwide guide to the handbuilt custom world and small scale manufacturers in the cycling industry.


The Hi-Torque Media Moto and Cycling Groups are the ONLY media brands that cover the ENTIRE landscape of content creation and distribution platforms in OFF-ROAD DIRT BIKE/MOTO/UTV/ATV and CYCLING: Print and Digital magazines, Websites, Social Media, Video, Direct Email, and Consumer Promotion.

Huckleberry Hill Adventure

Huckleberry Hill Adventure is a popular blog featuring Monterey Bay, located in Pebble Beach, CA. Our recipe for the ‘Sea Otter Classic’ granola and scenic bike ride picnic is a world famous post anticipated each year to celebrate the Sea Otter Classic.



With an audience of over 175,000, LV Sports Biz is Las Vegas’ premier news site covering the convergence of sports, business, stadiums, and more!

Monterey County Weekly

Monterey County Weekly is the county’s largest-circulation newspaper. Since the last Sea Otter Classic we have also expanded to include a daily digital newsletter. We cover this event, and bicycling in general, extensively on all of our platforms.

Monterey Herald

The Monterey Herald has been serving Monterey County as a daily newspaper for more than 100 years and is the only daily paper in the county. We deliver news and shopping information to our print and digital readers who have come to rely on us for local news they can trust. The Monterey Herald is a proud supporter of numerous community events, including the Sea Otter Classic.

Mountain Bike Action Magazine

35-years of covering the world of mountain bikes!!!

MTBR was started by a group of enthusiasts that shared a common passion for Mountain Bike Reviews. Over the years, the site has grown, and today has over 500,000 members. More importantly, though, the users of the site have created over 20,000,000 posts of content all related to Mountain Bike Reviews.

NBC Bay Area

NBC Bay Area is the NBC network-owned station in the San Francisco Bay area region and northern California. has had a strong presence in the backcountry ski industry for nearly 20 years. In 2020, we added adventure rding coverage to complement our ski content for a stronger year-round offering.

Outside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and culture of the outdoors.
Peloton Magazine

Peloton magazine is the fastest-growing cycling title in the US. It is dedicated to the beauty of road cycling.

Pez Cycling News

Pez have been at Otter for the last 15+ years. Primarily Road Cycling content and product review.


Pinkbike is the world’s largest action sports website, with more than 3 million unique visitors per month.

Play Sports Network

The Play Sports Network is the world’s leading community of cycling fans and has a truly global reach with millions of cyclists per month enjoying content from their channels.

Rascal Rides

We Help Families Have More Fun Biking Together. Product Guides, Reviews, Tips, & Community.

Road Bike Action

Road Bike Action covers all aspects of the sport in print and digital formats.

Running Insight

Santa Cruz Sentinel

The Santa Cruz Sentinel, serving Santa Cruz County since 1856.

We are, and have been covering all aspects of mountain biking for well over a decade. From racing, to trade shows, to critical product reviews, we have been a staple of the online community for years. We are excited to be back at Sea Otter for 2021 after the long hiatus!

Singletrack Magazine

Singletrack Magazine is a print magazine and website that has been running since 2001. It has over 1.5 million web visitors a month and more Facebook users than any other mountain bike magazine in the world. Singletrack’s editor has been attending the Sea Otter since 1998.

The Gravel Ride Podcast

The Gravel Ride Podcast has been covering the people, products and events that define gravel cycling since 2018.

The Loam Wolf

The Loam Wolf is a North American based eMTB and mountain bike media outlet focused on events, product reviews and industry news. We take pride in creating unique and high quality content that differentiates us from the rest.

The MTB Lab

We mainly write, test and review mountain bike-related products, which cover a full breadth of the outdoor and bicycle industry, and include products used during a bike riding, and pre and post rides.


We are the premiere cycling racing publication in the United States. We cover road, gravel, cyclocross, and mountain biking.

Vital MTB

Vital MTB is a global mountain bike website that covers products and racing.

Wirecutter/The New York Times
WorldWide Cyclery

Worldwide Cyclery is a media and bicycle retailer, specializing in mid-high end mountain. From our website and blog to our instagram and youtube.