2026 Marketing Toolkit
Make sure your audience knows all about your presence at Sea Otter! We have created sample email, social media and graphic collateral for your use – pull the content below and start the shouting! See your Exhibitor News email or contact Jamie McCray.
Kick off the cycling season on the California coast at the world’s premier cycling festival.
If you’re looking to RACE + RIDE + DEMO, welcome home. Meet us in glorious Monterey, California, for the official start of the season at the Life Time Sea Otter Classic. Test ride the latest gear from 1,000+ bike brands and converse with cycling legends at the Sea Otter Expo. Rip through gnarly gravel and shred down massive berms in one of our 14 Races. Embrace the beauty of biking with our untimed Recreational Rides. Or take on the trails by foot in the brand new Trail Run!
The Sea Otter Classic is more than a festival. More than a race. More than an Expo. It’s where the world comes to celebrate cycling.
SOCIAL MEDIA COPY IDEA
The world is coming to Monterey to kick-off the bike season at the Life Time @seaotterclassic presented April 16-19!
🚲 Check out the latest gear from 1,000+ outdoor brands
🌟 Meet cycling legends at the Sea Otter Expo
🏁 Test your mettle in one of 8 races
🌳 Embrace the scenery of 3 Recreational Rides
👟 Take on the trails by foot in the brand new Trail Run
🎉 The Family Zone offers all-day activities for kids of all ages
🌮 Explore the food and beer gardens
The Sea Otter Classic is more than a festival. More than a race. More than an Expo. It’s where the world comes to celebrate cycling.
#seaotterclassic #bikefestival #bikes #bikelife #cycling #mtb #gravel #road #ridebikesbehappy #loveyourlife
Image Gallery
The below images are available for your use to promote your presence at Sea Otter.
The 36th Annual Life Time Sea Otter Classic Presented by Continental takes place April 16-19, 2026 at the Laguna Seca Recreation Area, Monterey, California and we will be exhibiting!
Returning for the 2026 Sea Otter Classic are complimentary 4-day Festival Passes to qualifying cycling and outdoor industry members through Industry Connect program. Created for cycling and outdoor industry professionals, Industry Connect provides unmatched access, networking opportunities, and a front-row seat to the industry’s most influential gathering.
Regarded as the world’s premier cycling festival, this four-day “Unabashed Celebration of Cycling” also plays host to the world’s largest consumer bike event and we invite you to come check it out!
The Sea Otter Expo, hub of the event, welcomes over 1,000 exhibiting brands. No other event in the world provides retailers access to so many exhibitors and established brand partners. Take this opportunity to witness first-hand how consumers engage with your products. Go here to learn more and apply by March 26th for your Industry Connect pass!
