Why Exhibit

Each April more than 74,000 cycling enthusiasts descend upon the historic Laguna Seca Recreation Area in scenic Monterey, California to attend the world’s largest, most successful consumer bicycle event – the Sea Otter Classic. Participating exhibitors have the opportunity to showcase their brand and engage with a vibrant audience in a festival atmosphere.

Have questions? Contact Sarah Timleck via email or call (250) 516-7150. We look forward to seeing you at the Sea Otter Classic in 2021!

Download Exhibitor Sales Deck here.

Here’s why you need to include Sea Otter Classic
in this year's marketing plans:

Attendance:

74,000 fans – attracts all ages & levels (beginner to experts)
9,800 athletes – draws top cycling talent from across the globe
8,500 campers – passionate about the outdoors
900 brands – cycling’s top brands consider Sea Otter a ‘must attend’ event
400 int’l journalists – offers unparalleled media exposure

Demographic Snapshot:

80% will purchase a new bike in 2020
25% women – and women drive the majority of household spending in the U.S.
63% college and post-graduate degrees – our audience is highly educated
61% ages 35 to 54 – our attendees are in their prime earning years
74% household income over $100k – our attendees have the disposable income to support their love of cycling
57% have kids who ride bikes