Each April more than 74,000 cycling enthusiasts descend upon the historic Laguna Seca Recreation Area in scenic Monterey, California to attend the world’s largest, most successful consumer bicycle event – the Sea Otter Classic. Participating exhibitors have the opportunity to showcase their brand and engage with a vibrant audience in a festival atmosphere.
Have questions? Contact Sarah Timleck via email or call (250) 516-7150.
Here’s why you need to include Sea Otter Classic
in this year's marketing plans:
- 74,000 fans – attracts all ages & levels (beginner to experts)
- 9,800 athletes – draws top cycling talent from across the globe
- 8,500 campers – passionate about the outdoors
- 900 brands – cycling’s top brands consider Sea Otter a ‘must attend’ event
- 400 int’l journalists – offers unparalleled media exposure
- 80% will purchase a new bike in 2020
- 25% women – and women drive the majority of household spending in the U.S.
- 63% college and post-graduate degrees – our audience is highly educated
- 61% ages 35 to 54 – our attendees are in their prime earning years
- 74% household income over $100k – our attendees have the disposable income to support their love of cycling
- 57% have kids who ride bikes
- 6 million reached through online media campaign
- 500 thousand impressions each day of festival
- 1 million page views
- 38% webpage open rate
- 40,000 active email contacts
- 93% – I’m recommending Sea Otter to a friend
- 92% – Plan to attend 2020 Sea Otter
- 88% – Were happy with the Sea Otter experience
- 69% – Prefer to purchase products from Sea Otter sponsors
Don’t take our word for it – watch highlights from the 2019 The Sea Otter Classic:
Premier Attending Brands:
- Continental Tires
- Specialized Bicycles
- Fox Racing Shox
- Sierra Nevada
- Monster Hydro
- Chain Reaction Cycles
- Clif Bar
- E-Z UP
- TASCO Mtb
- Hydro Flask
- Endurance Conspiracy
- Afton Shoes
- And hundreds more!
Complete list of 2022 Exhibitors coming soon!