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April 16-19, 2020Monterey, California, USA

Each April more than 74,000 cycling enthusiasts descend upon the historic Laguna Seca Recreation Area in scenic Monterey, California to attend the world’s largest, most successful consumer bicycle event – the Sea Otter Classic. Participating exhibitors have the opportunity to showcase their brand and engage with a vibrant audience in a festival atmosphere.

Have questions? Contact Sarah Timleck via email or call (250) 516-7150. We look forward to seeing you at the Sea Otter Classic in 2020!

Here’s why you need to include Sea Otter Classic
in this year's marketing plans:

Attendance:

  • 74,000 fans – attracts all ages & levels (beginner to experts)
  • 9,800 athletes – draws top cycling talent from across the globe
  • 8,500 campers – passionate about the outdoors
  • 900 brands – cycling’s top brands consider Sea Otter a ‘must attend’ event
  • 400 int’l journalists – offers unparalleled media exposure

 

Demographic Snapshot:

  • 80% will purchase a new bike in 2020
  • 25% women – and women drive the majority of household spending in the U.S.
  • 63% college and post-graduate degrees – our audience is highly educated
  • 61% ages 35 to 54 – our attendees are in their prime earning years
  • 74% household income over $100k – our attendees have the disposable income to support their love of cycling
  • 57% have kids who ride bikes

Exposure:

  • 6 million reached through online media campaign
  • 500 thousand impressions each day of festival
  • 1 million page views
  • 38% webpage open rate
  • 40,000 active email contacts

Testimonials

  • 93% – I’m recommending Sea Otter to a friend
  • 92% – Plan to attend 2020 Sea Otter
  • 88% – Were happy with the Sea Otter experience
  • 69% – Prefer to purchase products from Sea Otter sponsors

April 16-19, 2020Monterey, California, USA


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