Each April more than 74,000 cycling enthusiasts descend upon the historic Laguna Seca Recreation Area in scenic Monterey, California to attend the world’s largest, most successful consumer bicycle event – the Sea Otter Classic. Participating sponsors have the opportunity to showcase their brand and engage with a vibrant audience in a festival atmosphere.

Have questions? Contact [email protected]



Sponsor Opportunities

As a Sea Otter Classic sponsor, your brand will have the distinguished opportunity to reap valuable returns on the marketing dollars invested. In addition, you will enjoy many other benefits, both tangible and intangible, that only sponsorship can offer:

  • Create a Buzz. Generate excitement for your brand by sponsoring with one of cycling’s most renowned events. This in turn generates a buying commitment for the products and services you offer for returning customers as well as those who are new to your brand.
  • Drive Sales. The Sea Otter Classic Expo is the world’s largest consumer cycling trade show. As a sponsor you will receive preferred booth placement. This strengthens your opportunity to actively engage with customers and create a lasting impression. Sell your product on-site or provide samples for follow-on sales.
  • Stand Out. Take the lead and win your customers’ appreciation and support. Connect with industry influencers and cycling enthusiasts to elevate your brand to the next level.
  • Reward Relationships. Sea Otter sponsorship provides a unique opportunity to entertain your customers and solidify business relationships through the VIP hospitality services offered as part of the Sea Otter Club.
  • Expand Visibility. The extensive media exposure and affirmative publicity received by the Sea Otter Classic generates a heightened awareness of your products and services. Affiliation with this long-standing and well-respected event provides positive brand positioning for sponsors long after the event has ended.
  • Commit to Sustainability. Sea Otter is committed to sustainable development, both economic and environmental. Your brand’s alignment with this critical 21st century mission speaks volumes to the like-minded consumers who attend the event.



Sponsor Services

A dedicated staff member will be available to assist you in planning for the event and activating your plans during Sea Otter. In addition to the overall benefits of being a Sea Otter Classic sponsor, depending on the level of participation you choose, you may also receive:

Corporate Identification

  • Official Program
  • eBlasts
  • eNewsletters
  • Festival Guides
  • Press Releases
  • Advertisements
  • Websites
  • Web Banners
  • Posters
  • Official Merchandise

Activation Opportunities

  • Product Sales
  • Product Demos
  • On-Site Promotions
  • Experimental marketing
  • Electronic Athlete Goodie Bag
  • Customer Entertainment
  • Networking
  • Social Media

Expo Displays

  • Complimentary Booth Space
  • Discounted Additional Booth Space
  • Preferred Booth Space Placement
  • Corporate Banner Placement

Sea Otter Club Membership (VIP)

  • Restricted Access Meeting Area
  • Continental Breakfast
  • Buffet Lunch
  • Beer & Wine Service
  • Gourmet Coffee Bar

Festival Passes & Event Entries

  • Complimentary Festival Passes
  • Complimentary Event Entries
  • Reserved Parking Passes


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