Cannondale becomes Main Sponsor of Sea Otter Europe, the festival that will turn into an European showcase for the brands
Cannondale, the elite, U.S.-based bicycle brand, will be the main sponsor of the 2018 Sea Otter Europe Costa Brava-Girona Bike Show, which is due to take place in Girona (Spain) from 8-10 June. As the main sponsor, Cannondale will show its commitment to the event which will celebrate its second edition in June and whose line-up of sporting events and activities puts cycling fans center stage. “We like the proximity to the fans; it’s where we feel most comfortable,” said Ignacio Giménez, Cannondale Marketing Manager for Spain and Portugal.
An innovative format
The high demand for space from some of Europe’s and the world’s top brands confirms the good results achieved by exhibitors in the festival’s inaugural edition, during which Girona and the Costa Brava became a global showcase specialising in cycling and over 30,000 visitors filled the festival’s commercial and activities areas. 95% of those who attended have already confirmed their presence in the 2018 edition, satisfied with a cycling festival format rarely seen in Europe. They are drawn by the scheduled line-up of top-level sporting activities, popular and family events, spectacular exhibitions, recreational zones and eating areas, a combination that places brands in direct contact with customers; a festival with a 100% cycling spirit, intimate and highly enjoyable.
A powerful line-up of sports events
Sea Otter Europe has already announced the expansion of its commercial area and a series of new additions to its line-up of sporting events and activities, with a two-stage cycle tour and a new UCI category for the main MTB race, among other new additions.