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May 20 - 23, 2021Monterey, California, USA

Sea Otter is offering a Hosting Program for 2021. Use this opportunity to brand beyond your booth, with openings such as the volunteer pavilion, lanyards, and the media center. This is an excellent way to have your branding seen on a global stage. See the opportunities from our 2020 event to get an idea!

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Festival Guide Advertising

We are excited to once again partner with Bicycle Retailer & Industry News to produce the official guide to the Sea Otter Classic. With distribution of 20,000 print copies and 30,000 digital copies, the Sea Otter Festival Guide is the best way to announce your presence at this year’s annual season-opener! More information coming in November 2020.

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Approved Vendors

Only approved vendors are allowed into the venue. If you are interested in becoming an approved vendor, please contact:  Madison Giger, Sponsorship and Expo Coordinator, madison@seaotterclassic.com.

Announce Your Demos

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Get Your Event Listed

When 72,000+ cycling enthusiasts descend on the Sea Otter Classic they will be looking to attend all the exciting activities hosted by our exhibitors, such as athlete signings, live demonstrations, giveaways and more! As a special, no-charge benefit for our exhibitors you can have your event listed in the Sea Otter Classic online schedule and in the printed Sea Otter Classic Festival Guide. You can submit your event with the form below.

Submit your event listing  to be listed on the Sea Otter Events Calendar in the Festival Guide. Got a last minute item? Send it our way! The Complete Schedule will be updated online throughout the event and available on the website.

To get your event listed simply click on the link below and complete the online form. To get your event listed simply complete the online form below:

Sea Otter Classic 2021 Event Submission

Submit your event listing before September 9th 2020, to be included in the online Sea Otter Events Calendar.
  • Date Format: MM slash DD slash YYYY
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Digital Trade Show

digiZūk, the official digital experience partner for the Sea Otter Classic, will be on site for all four days of the festival! digiZuk offers exhibitors all-in-one professional video / photo production and cross-market distribution services. Embedded in the event means that they generate high-level content for you at a fraction of the time and cost it takes to bring in your own media team.

May 20 - 23, 2021Monterey, California, USA


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