GOLD SPONSORS
BULLS is an early adapter in the electric bike market, being one of the first to partner with Bosch, Brose and Shimano globally. Coupled with an exemplary history of leading frame design and excellent component pairing, BULLS delivers the most exciting eBikes in the world with the best integration, technology and price.
Specialized was founded in 1974 by riders for riders. Based in Northern California, we focus on the rider's need for functional and technically advanced products that provide a performance benefit.
SRAM® is a global manufacturer of high-end bicycle components. SRAM is the 2nd largest manufacturer of bicycle components in the world. With 3000+ employees, and offices and manufacturing in 20 countries, SRAM is truly a world-class leader in performance bike parts
Headquartered in Scotts Valley, CA, FOX designs and manufactures high-performance suspension products primarily for mountain bikes, side-by-side vehicles, on-road and off-road vehicles and trucks, all-terrain vehicles, snowmobiles, and specialty vehicles.
Pedal power meets electric power! Come visit Bosch eBike Systems and our manufacturer partners, where we’re offering free test rides on MTB, fat tire, road, trekking and more from a wide spectrum of eBike brands.
Hyperthreads is a leading maker of custom athletic apparel for road and offroad cycling, running, and triathlon. Quality materials, superb fit, no order minimum and short delivery times set a new benchmark for custom apparel.
Prologo is a leading manufacturer of high-quality saddles, grips, gloves and handlebar tapes. Driven by a constant pursuit of technology, Prologo developed a full range of products considering different types of cyclists, gender and end use.
SILVER SPONSORS
Committed to women since day one, Liv Cycling makes innovative bikes and gear that fit and perform at the highest level. Liv is proud to support the Sea Otter Classic and women riders everywhere.
Inspired by the outdoors and a sustainable future, Sierra Nevada Brewing Co. is proud to partner with the Sea Otter Classic to celebrate our passion for cycling and the pioneering spirit of craft brewing.
Monster Hydro is an enhanced water that combines the best of three genres: Energy, Functional Water and Isotonic drinks. It has the perfect kick of energy (caffeine), electrolytes and B-vitamins to keep you performing at your best!
It’s USDA certified organic with no sugar or carbs so the only thing touching your taste buds is organic, refreshing and delicious. Michelob Ultra Organic Seltzer, as real as it tastes.
Chain Reaction Cycles - ChainReactionCycles.com has a massive selection of components, clothing, bikes and more - all available for you to browse and order online. Come and visit our booth at this year's Sea Otter Classic!
Crafted and inspired by athletes and foodies in the CLIF Kitchen, CLIF Bar is a tasty energy bar made with a nutritious blend of organic rolled oats and wholesome ingredients for sustained energy.
E-Z UP is the premier provider of Instant Shelter® products and accessories worldwide. Headquartered in Norco, Calif., E-Z UP has customers in more than 100 countries, offering an extensive line of instant portable shelters, tables, flags, banners, and accessories.. For more information, visit ezup.com.
Established in St Paul MN in 1963, Park Tool is the world's largest bicycle tool manufacturer. Their iconic blue tools are the first choice of professional and home mechanics around the world.
Muc-Off have been cleaning up since ‘94. The British brand develops the world’s finest care products with some of the best cycling teams on the planet, from the Commencal / Muc-Off DH Team, to the multiple Grand Tour winning INEOS Grenadiers.
BRONZE SPONSORS
Sea Otter Europe is a cycling festival taking place September 24-26, 2021 in Girona - Costa Brava, Spain. Join in with competitions, exhibitions, and all kind of activities related to cycling. 
Sea Otter Canada showcases Ontario’s best cycling region with races and rides across a wide range of Dirt and Road categories. Join us September 11, 2021.
Sea Otter Australia is Australia's largest consumer bike expo, where you will be able to check out the latest product releases from the bike industry – bikes, parts and accessories, and everything in between. Best of all, Sea Otter is a DEMO Fest!!
Sea Otter Australia comes to Stromlo Forest Park, Canberra for the first time October 1-4, 2021. 
Only Garmin offers a complete suite of connected bike tech. From GPS bike computers, sensors, power meters and smart lights to rearview radar, Tacx® indoor training equipment and more, Garmin has the gear for every rider and bike type. 
Handcrafted in the UK since 1975, the Brompton bike is completely customizable and has the ability to fold to one-third its size, easily accompanying you by train, bus, car, or plane.
Winnebago Industries, Inc., “The Most Recognized Name in Motorhomes(R)”, is a leading U.S. manufacturer of recreation vehicles. The Company builds quality motorhomes, travel trailers and fifth wheel products.
TASCO MTB – what started out as a mission to bring true lifestyle clothing to our local mountain bike community, rapidly spun into a grassroots clothing brand with the best cult following in the world! Stop by the booth and introduce yourself!
Inspiring an active and joyful on-the-go lifestyle, Bend, Oregon-based Hydro Flask is the award-winning leader in high-performance insulated products ranging from the new Journey Series™ hydration packs, 18/8 pro-grade stainless steel beverage and food flasks to Unbound Series™ soft coolers.
Omni Promotional is a full-service, large format printer, specializing in screen and digital printing. For over 20 years, we have specialized in printing and manufacturing tents, banners, flags, fencing and other event/ promotional items.
Endurance Conspiracy is an athlete owned and managed company inspired by and built around the outdoors & endurance sports culture. We consider EC to be more than just a brand – we’re a laid-back lifestyle..with soul. 
Urban styling mixed with award winning technology, equates to a protective Mountain Bike shoe without bulk.
Afton Shoes, Redefining Footwear
SockGuy manufacturer of the most comfortable performance socks you’ll ever wear, is a 20-year-old company comprised of avid cyclists, runners, club players and weekend warriors.All of SockGuy’s performance socks are made in the USA.
The official bike resort of the Sea Otter Classic has more than 100 miles of trails for downhill and cross-country riding offering something for every level of rider.
Bicycle insurance to protect your cycling lifestyle.
Covering all types of accidental damage, theft, medical, liability, and stranded cyclist assistance.
Rider owned and operated - Underwritten by Markel American specialty insurance company.
Fluid® helps feed your potential with superior hydration and recovery drink mixes. Exclusively made in California, Fluid® products have short, simple ingredient lists and a no-nonsense approach to combining what you need with a taste you’ll actually enjoy. Try Fluid® Performance for during activity electrolyte replenishment and Fluid® Recovery for post-workout protein and muscle repair.
Otter’s digital platform allows organizations to create, publish, sign, and store liability waivers for a price that is lower than printing physical paper. Save a tree, Save an Otter. 
The raising of the wines at Thomas Fogarty Winery is informed by our setting, High on the Skyline ridge at the northern end of the Santa Cruz Mountains, the naturally diverse terrain here begs to be studied in depth. To that end we use our winemaking as a lens to examine the multitudes of terroirs we farm.
Trailforks is the leading mountain bike trail map app and trail management system. Whether it's a Rider, Trail Association, Race Organizer or Land Manager; everyone is using Trailforks.
MEDIA SPONSORS
Pinkbike.com is the largest action sports website in the world and the top source for mountain bike news, event updates, photos, videos and classifieds. If you’re looking to showcase your riding, you're in great company!
CyclingTips.com is an Australian-based, internationally focused website celebrating the beauty of cycling in all its forms. Sea Otter is a perfect event that gives us a chance to expand our reach in the US where we've seen 65% growth. 
Bicycle Retailer & Industry News is the leading trade magazine for the global bicycle industry, covering the business for 25 years. BRAIN is published 18 times a year in print and online daily at www.bicycleretailer.com
Your monthly dose of biking inspiration! For anyone who loves getting out on two wheels, Cycle California! Magazine offers content on touring, trails and a calendar of events. Subscribe for free. www.cyclecalifornia.com
The Monterey Herald has been serving Monterey County as a daily newspaper for more than 100 years and is the only daily paper in the county. We deliver news and shopping information to our print and digital readers who have come to rely on us for local news they can trust. The Monterey Herald is a proud supporter of numerous community events, including the Sea Otter Classic.
The Outspoken Cyclist is weekly podcast, produced and hosted by Diane Jenks - a longtime veteran of the bicycle industry. The show covers all aspects of cycling from recreation and competition to book reviews, health, and advocacy. Listen to any of the almost 500 episodes at www.outspokencyclist.com.
At Velonews our mission is to fuel an intense passion for cycling, be it for the professional races and riders that readers see on television, or for the cycling experiences, training advice, and bicycle tech that drives readers' personal involvement in the sport.
ADVOCACY SPONSORS
World Bicycle Relief is a nonprofit organization dedicated to transforming individuals and communities through The Power of Bicycles.
The International Mountain Bicycling Association is a non-profit association working to create, enhance and preserve great trail experiences. Our chapters, members and partners are dedicated to mountain bike advocacy, education, access and trail building.
