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2022 Festival Guide Advertising

We are excited to once again partner with Outside, Inc. to produce the official guide to the Sea Otter Classic. Before they arrive Sea Otter Classic attendees will be searching out new gear and looking to attend all the exciting activities hosted by our exhibitors, such as athlete signings, live demonstrations, giveaways and more! A digital version of the Sea Otter Festival Guide will be released in September and a print version will be available on-site.  With distribution of 10,000 print copies and over 750,000 digital reach to Sea Otter Classic, VeloNews, Peloton Magazine, Beta, Bicycle Retailer and Industry new audiences, the Sea Otter Festival Guide is the best way to announce your presence at the event, and showcase your latest, greatest products! 

Festival Guide Info

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Get Your Event Listed

When 72,000+ cycling enthusiasts descend on the Sea Otter Classic they will be looking to attend all the exciting activities hosted by our exhibitors, such as athlete signings, live demonstrations, giveaways and more! As a special, no-charge benefit for our exhibitors you can have your event listed in the Sea Otter Classic online schedule and in the printed Sea Otter Classic Festival Guide. You can submit your event via the form below (coming soon!).

DEADLINE: TBA

Got a last minute item? Send it our way! The Complete Schedule will be updated online throughout the event and available in the Sea Otter Classic App.

Announce Your Demo

Why do so many thousands head to Sea Otter Classic each year? One thing attendees most look forward to is the unparalleled opportunity to see and demo the latest bicycles and equipment. Make sure you are on the top of their list by announcing your Demo in the Sea Otter Festival Guide.

Learn More Here

Reach Our Athletes

Sea Otter Classic offers a virtual event bag which enables your company to reach our athletes in an engaging way at the time of their peaked interest. Create an offer to promote your products or services to our audience. Sign up on ACTIVE to build your placement. Pricing for this opportunity is $500. Submissions are due October 1, 2021.

Sign Up Here

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Exhibitor Marketing Toolkit

Make sure your audience knows all about your presence at Sea Otter! We have created sample email, social media and graphic collateral for your use. Log into our Exhibitor Marketing Toolkit and start the shouting! See your Exhibitor News email or contact Jamie McCray for the password.

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Be On The Media Schedule

Have your important press announcement listed on the media schedule in the Media Center.

List the details and provide your media kit to our list of over 1100 media representatives. Upload your product information via entry form and we’ll share the news! Only one entry allowed per exhibitor. Access entry form here. 


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