The Sea Otter Classic Marketing and Hosting program allows exhibitors to increase brand exposure, promote products, and engage in creative ways with thousands of Sea Otter Classic attendees both on-site and online. These carefully curated opportunities provide meaningful connections to the Sea Otter Classic audience, turning thousands of our customers into your brand loyal fans.

For additional information and pricing, please contact: [email protected] or call 250-516-7150

Opportunity and activation cost to be paid by brand.
Some opportunities are limited. Reach out to the Sea Otter Classic Sales Staff for more details.

Digital Opportunities

Dedicated E-Blast

Reach 45,000+ athletes, spectators, industry professionals, and global media through a custom email to the Sea Otter Classic database. Exhibitors need to provide artwork and copy; upon approval Sea Otter Classic will deploy. Limited availability.

Digital Expo Package

Receive the exposure of a Sea Otter Classic exhibitor without having a physical booth. This opportunity features a premium listing on the Sea Otter Classic website* via a linked logo and interactive brand profile in the consumer marketplace. The Digital Expo Package also includes a live link in the digital Sea Otter Classic Festival Guide distributed to over 500,000 recipients. *85k average monthly visits

Sea Otter Classic Newsletter

Build the buzz about new products by including editorial content in one Sea Otter Classic digital newsletter sent to over 45,000 engaged* recipients. Newsletters will be sent monthly May – September 2021. Limited availability. *2020 Open Rate 32%

Ticket Sales Web Banner & Splash Page

Sea Otter Classic welcomes 75,000+ people over four days. Be the first impression for attendees when they purchase tickets by placing a web banner in the Sea Otter Classic shop and a splash page on iPads at on-site event ticket sales.

Athlete Opportunities

Inflation Stations

Support the Sea Otter Classic athletes and riders by hosting two customized tire inflation stations. Stations can be located at the bike valet area, start/finish lines, or another festival location. Get noticed with branded pumps, tents, flags, plus your staff to educate attendees.

Race Results

The Sea Otter Classic results webpage generates 55,000+ visits per month during event season. Reach these dedicated athletes through online and on-site promotions. Digital opportunities include a linked logo and web banners on the Race Results page. At the event, activation can include flags, banners, pop-up tents and more.

Athlete Registration Center

12,000+ athletes and campers check-in at the on-site registration center at Sea Otter Classic. Get your brand directly in front of this important audience through branded inflatables or trusses, a video board, banners, pens, giveaways and/or a welcome handout.

Awards Stadium

Fuel the awards excitement with your branding and connect with over 15,000 athletes, friends and families through activation within the Sea Otter Classic Awards Stadium. Heighten the celebrations with banners and snow fencing.

Host a Race or Recreational Ride

Over 9,000 athletes participate in races and rides at Sea Otter Classic. Whether it’s road, gravel or a Grand Fondo, laser target your brand connection by hosting a race or ride. This opportunity can include race plates/bibs, naming rights, banners and more.

Virtual Event Bag

The Virtual Event Bag places your targeted offer directly into the hands of 9,000+ dedicated athletes. Offering a strong call to action through this digital opportunity is an easy and cost-effective way to grow sales!

Expo Opportunities

Hillside Signage

The “Hollywood” style brand signs are one of the most iconic visuals at Sea Otter Classic. Attract the attention of every Sea Otter Classic attendee by placing your logo or brand name prominently on the hillsides of the Laguna Seca Recreation Area.

Bike Valet and Bag Check

Over 5,000 cyclists utilize the Sea Otter Classic Bike Valet and Bag Check. Immerse these passionate riders in your brand through activation that can include pop-up tents, flags, valet tags, bag-check storage bags and even staff on-site.

Trash and Recycling Receptacles

Trash and recycling containers are a highly visible and quick way to get your branding in front of 75,000 Sea Otter Classic attendees. Wrap your brand message around 250 trash and recycling receptacles throughout the Expo.

Food Court Branding

The Stadium Food Court and our popular Brews and Bites cafe are high-traffic areas where attendees grab refreshments and enjoy down time. Get their attention while they eat and unwind through banners, flags, or a product display.

Public Address Announcements

Get in the ear of the Sea Otter Classic attendees through custom broadcast messages played twice daily during event days.  Catch their attention with your pre-recorded message and drive them back to your booth or website for special offers!

Media Opportunities

Media Center

Over 500 domestic and international media descend on Sea Otter Classic each year and the Media Center is their HQ. Educate these journalists on your new products or services and your unique brand story through displays, banners, handouts and more. Better yet, earn their thanks through a catered breakfast or lunch.

Media Center Lanyards

Over 500 members of the media attend Sea Otter Classic and custom lanyards identify their status. Get the attention of media and attendees by providing the lanyards customized with your logo or brand message. SOLD

VIP Opportunities

Sea Otter Classic Club

The Sea Otter Classic Club provides an exclusive, elegant setting for VIPs to enjoy breakfast and lunch, unwind and hold high level meetings away from the busy Expo. Host this sophisticated setting with the opportunity to place banners and marketing materials, samples, or put on a private event. Receive eight four-day VIP passes and exclusive use of the Sea Otter Classic Club one time between the hours of 4 p.m. – 9:00 p.m.

Sea Otter Classic Club Exclusive Use

Host an elegant private party or event in the Sea Otter Classic Club between 4pm – 9pm.  Use of the furnished tent and amenities included.  Limited Availability.

Sea Otter Classic Club Lanyards

Distinguish your brand by providing custom lanyards for all guests and VIPs of the Sea Otter Classic Club. SOLD

Other Opportunities

Customized Reusable Bags

Over 75,000 Sea Otter Classic attendees visit the Expo and their number one question is “Do you have a bag?” Preempt this need and extend your brand into their daily activities post show with a branded reusable bag offered to all attendees as they enter the Expo. Minimum 5,000 bags.

Volunteer Pavilion

Over 1,500 of the best youth, military and cycling focused volunteer groups help keep Sea Otter Classic running smoothly. Put a branded water bottle, snack or sunscreen packet into their hands and earn their gratitude and brand loyalty! This opportunity can include banners, marketing materials, table covers and more.

Water Bottles

Thousands of consumers and athletes come to Sea Otter Classic and nothing is handier than a water bottle. Earn their thanks and be the souvenir they cherish with a custom water bottle. Offered to all attendees as they enter the Expo. Minimum 5,000 bottles.

Hand Sanitizer Stations

Now, more than ever, attendees are expecting to find hand sanitizer readily available wherever they go. Answer this need while getting your brand message in front of thousands of Sea Otter Classic attendees through hand sanitizing stations located throughout the Expo.

Customized Pens

Got a pen?” Answer this with a YES! and put your brand into the hands of thousands of athletes, consumers and campers post show by providing branded pens used at the Expo and Athlete Registration.