Each April more than 72,500 cycling enthusiasts descend upon the historic Laguna Seca Recreation Area in scenic Monterey, California to attend the world’s largest, most successful consumer bicycle event – the Subaru Sea Otter Classic.
As a participating Sea Otter exhibitor, we are delighted to provide you with the following Exhibitor Services Manual which includes everything you need to know about showcasing your brand at the Sea Otter Classic in 2018. For additional questions or concerns, contact Sarah Timleck or call 250-516-7150.

We look forward to seeing you at the Subaru Sea Otter Classic in 2018!

Here’s why you need to include Sea Otter Classic
in this year's marketing plans:


  • 72,500 fans – attracts all ages & levels (beginner to experts).
  • 9,600 athletes – draws top cycling talent from across the globe.
  • 8,000 campers – passionate about the outdoors.
  • 900 brands – cycling’s top brands consider Sea Otter a ‘must attend’ event.
  • 450 exhibitors – key venue for industry networking.
  • 375 int’l journalists – offers unparalleled media exposure.


Demographic Snapshot:

  • 39% women – and women drive the majority of household spending in the U.S.
  • 67% college and post-graduate degrees – our audience is highly educated.
  • 46% ages 35 to 54 – our attendees are in their prime earning years.
  • 40% household income over $150k – our attendees have the disposable income to support their love of cycling.
  • 50% have kids who ride bikes.


  • 6 million reached through online media campaign.
  • 1.5 million reached through print media campaign.
  • 1 million page views.
  • 38.7% webpage open rate.
  • 30,000 active email contacts.


  • 97% – The Sea Otter Expo is terrific!
  • 90% – I’m recommending Sea Otter to a friend.
  • 91% – I like everything about Sea Otter!
  • 94% – I plan to attend Sea Otter with family and friends.
  • 80% – Prefer to purchase products from Sea Otter sponsors.

April 11-14, 2019Monterey, California, USA