Each April more than 71,000 cycling enthusiasts descend upon the historic Laguna Seca Recreation Area in scenic Monterey, California to attend the world’s largest, most successful consumer bicycle event – the Subaru Sea Otter Classic Powered by SRAM.

Here’s why you need to include The Sea Otter Classic
in this year's marketing plans:

Attendance:

  • 71,000 fans – attracts all ages & levels (beginner to experts).
  • 9,600 athletes – draws top cycling talent from across the globe.
  • 7,000 campers – passionate about the outdoors.
  • 900 brands – cycling’s top brands consider Sea Otter a ‘must attend’ event.
  • 450 exhibitors – key venue for industry networking.
  • 375 int’l journalists – offers unparalleled media exposure.

 

Demographic Snapshot:

  • 51% women – and women drive the majority of household spending in the US.
  • 59% college and post-graduate degrees – our audience is highly educated.
  • 58% ages 35 to 54 – our attendees are in their prime earning years.
  • 41% household income over $150k – our attendees have the disposable income to support their love of cycling.

Exposure:

  • 6 million reached through online media campaign.
  • 1.5 million reached through print media campaign.
  • 1 million page views.
  • 38.7% webpage open rate.
  • 30,000 active email contacts.

Testimonials

  • 97% – The Sea Otter Expo is terrific!
  • 93% – I’m recommending Sea Otter to a friend.
  • 91% – I like everything about Sea Otter!
  • 90% – I attend Sea Otter with family and friends.

April 19-22, 2018Monterey, California, USA