Sort exhibitors by keyword or category.
  • 1
    San Diego
    CA, USA
    Booth: 742,743,744,745

    100% is inspiring a new generation of racers and asking the original tag line, "How much effort do you give?" Based in San Diego, California, 100% produces a collection of premium eyewear, goggles, helmets, gloves, and sportswear for today's demanding racer.

  • 2
    Booth: 102

    3T, founded in Torino in 1961, is a venerable name in Italian cycling. Now as in the past, 3T is clear about its aim?to make cycle components that are strong, safe, light, and look great. Components that riders love. That?s where we?re coming from, and that?s what we?ve been doing for more than five winning decades.

  • 3
    3T Cycling and THM Carbones
    Newport Beach
    CA, USA
    Booth: 365

    3T Cycling makes the world's finest cycling equipment for every kind of bike racing: The ultimate performance for everyone who loves to ride.THM-Carbones: The world's most advanced carbon fiber components. Made exclusively in Germany.

  • 4
    4iiii Innovations Inc.
    Alberta, Canada
    Booth: 315

    4iiii Innovations develops technologies that improve sports performance and make the athlete?s world safer. Through innovative technologies 4iiii offers simple and immediate display needed to to set a personal best or achieve a podium position. The Viiiiva heart rate monitor and PRECISION Powermeter by 4iiii, are rigorously tested and trusted by the pros at Etixx - Quick-Step Pro Cycling.

  • 5
    Santa Fe Springs
    CA, USA
    Booth: 208

    Established in Southern California back in 1999, SixSixOne has been at the forefront of gravity assisted action sports protection for over a decade. During this time, we have worked with the most talented riders and highest level athletes on the planet, developing some of the most comprehensive protection systems available. We have a formidable army of faithful riders who want nothing more than to push their limits each and every day knowing that we have them covered from head to toe. SixSixOne has evolved into a brand that embodies what it means to have fun on two wheels. Often copied but never equaled, SixSixOne have helped shape the modern protection market into what it is today? and we?re not done yet. SixSixOne; Protection for your passion.

  • 6
    6D Helmets
    CA, USA
    Booth: 631

    6D is dedicated to the relentless pursuit of brain protection. 6D's exclusive patented Omni Directional Suspension? provides protection capabilities unmatched by any other helmet or helmet technology. Omni-Directional Suspension (ODS?) is a multi-layered suspended liner system which significantly reduces the transfer of angular acceleration and low-threshold energy to the brain during crash impact. Omni-Directional Suspension (ODS?) is exclusively available in 6D Helmets.

  • 7
    British Columbia, Canada
    Booth: 138,140

    Technical apparel designed specifically for cycling that performs in any conditions and won't weigh you down.

  • 8
    Abbey Bike Tools
    OR, USA
    Booth: 188

    Precision manufacturer of specialty bicycle tools.

  • 9
    ABUS Mobile Security, Inc.
    IL, usa
    Booth: 179,178

    Bicycle lock and helmet manufacturer.

  • 10
    Adventure Sports Journal
    Santa Cruz
    CA, USA
    Booth: 767

    Adventure Sports Journal is northern California?s number one resource for outdoor enthusiasts. Now in its sixth year of publication, each issue of ASJ inspires readers with articles about the people, places, events, year-round activities and adventure opportunities that make California and the West one of the richest, most spectacular and diverse regions in the world to live, visit, play and explore.

  • 11
    AIM Bicycles
    Kota Tinggi
    Johor, MY
    Booth: 454,441

    Magnesium bicycle frame and parts manufacturer.

  • 12
    Airborne Bicycles
    OH, USA
    Booth: 591

    A heart and soul driven bicycle company that focuses on value without compromising quality.

  • 13
    Alchemy Bicycles
    CO, USA
    Booth: 255,253

    Alchemy Bicycles designs, engineers and builds handmade bicycle frames with care, passion and full commitment to our products. Each frame is made by craftsmen dedicated to building perfectly-fit performance bicycles using carbon fiber, titanium, and steel. We pride ourselves on using the highest standards to create bike frames for all levels and style preferences.

  • 14
    Alex Global Technology
    Tainan City
    Taiwan, Taiwan
    Booth: 344,346

    Alex rims, wheels, and hubs

  • 15
    Alpinestars USA Inc.
    CA, USA
    Booth: 388,387,389,386


  • 16
    Alta Motors
    CA, USA
    Booth: 669,670

    High Performance Electric Motocross Bikes. We love motorcycles. The best ones make you tingle when you look at them, giggle when you ride them, and even scare you just a little bit. We love going fast. And we love finding new ways and new places to go fast. Our goal is to create motorcycles that are easier to ride fast than anything else out there. We build electric bikes because we love instant throttle response and flat, endless torque. Because we want the next bike we purchase to be faster than our last one.

  • 17
    Alter Cycles
    Grand Rapids
    MI, USA
    Booth: 566

    Patented Mid Suspension Frame, Fitness, Dual Spot, and Adventure bikes.We make?bikes that people love. That means bikes that look great, perform better and are more comfortable to ride. ?Our patented design uses a specially shaped top tube and flexible curved down-tube that allows the frame to flex vertically, which absorbs road bumps and makes pedaling easier and more efficient, particularly uphill, into the wind, and when pedaling hard. ? There is no heavy, expensive and hard to maintain front shock which eliminates the pogo effect when you are climbing hills and improves handling in corners. The Alter has a unique, eye-catching design that provides an efficient, comfortable bike ride.

  • 18
    Alto Cycling
    FL, USA
    Booth: 162

    Road, Mountain Bike, and Cyclocross wheels. Made in the USA!

  • 19
    American Classic
    FL, USA
    Booth: 213

    American Classic - American Classic is the bicycle industry leader in the wheel and component design arena. We embrace improvement, fearlessly fusing engineering technology, quality and style into our mtb, road and gravel wheels and hubs.

  • 20
    Amgen Tour of California
    Los Angeles
    CA, USA
    Booth: 676

    America's Greatest Race.

  • 21
    WI, USA
    Booth: 556

    Technology: It is all about finding the perfect combinations of strength and weight or fit and function. So we concept and build and test and ride and punish and sweat the details and detail the sweat. Optimizing your ride and your style. It is the Answer.

  • 22
    ANTHM Collective
    Booth: 203

    ANTHM is a young brand in Portland, Oregon who is focused on building local and sustainable cycling apparel. While we are building our own brand, we are also working in partnership with Independent Bicycle Dealers to help them establish their own private label apparel and accessories collection. By building product in Portland, we can have immediate oversight of quality and a better understanding of the environmental and social impacts that come from the things we build. We're not out to be the next giant brand, we just want to make good things for a better ride.

  • 23
    Aquamira - Geigerrig
    UT, USA
    Booth: 394

    At Aquamira, our team builds technologies that turn contaminated water into safe drinking water for individuals, families and communities. Some would call this magic, but we call it science. We build practical solutions that serve people, protect health, and save lives from the threat of waterborne illnesses. Our goal is to help you stay safely hydrated through fun and adventurous times as well as during emergency situations.

  • 24
    Archer Components
    CA, USA
    Booth: 440

    Fast, precise, wireless and electronic shifting - made in Santa Cruz

  • 25
    AB, Canada
    Booth: 139

    Manufacturer of high visibility apparel and gear utilizing patented/patent-pending designs that are 'universal for "Move Over!"'

  • 26
    Salt Lake City
    UT, USA
    Booth: 588,589

    We realize our pursuit for perfection might seem lofty, or even maniacal to some, so that?s why we?ve created our mobile pop-up: the AWagon. This mobile ASSOS pro-shop will be touring the Western States of the US throughout 2017. It?ll be the travelling point-of-contact for all things ASSOS, and all things cycling. Much more than just a curated showroom of ASSOS apparel, the AWagon is an open dialogue with our favorite sport, with topics on the agenda like product refinement, where to ride and who's going to dominate the peloton in 2017.

  • 27
    Asti Corporation
    CA, USA
    Booth: 489

    Your Hands Deserve the Best! Shorex Grips are all made of 100% Silicone. Please come and feel the difference. It is the best silicone grip on the market today. You will not be disappointed!

  • 28
    Athletic Event Supply
    UT, USA
    Booth: 490

    For all of your tent, flags, and table cover needs for your events and trade shows.

  • 29
    Atomik Carbon
    FL, USA
    Booth: 265

    Carbon Fiber Wheels and Components

  • 30
    Bar Fly
    CA, USA
    Booth: 257

    Bar Fly, the original Out-Front mount for your cycling computer

  • 31
    BBH Retail
    Las Vegas
    NV, USA
    Booth: 406,362

    The HiDow products employ the latest in TENS (Transcutaneous Electrical Nerve Stimulation) and EMS (Electrical Muscle Stimulation) technology. They are easy to use, compact and have a fully rechargeable lithium battery. The units have dual port meaning you can treat 2 areas at one time, giving you hours of safe, drug free therapy without side effects! Users are in complete control of their physical wellbeing in the comfort of their home or office.

  • 32
    Little Rock
    AR, USA
    Booth: 779

    Maker of the one-piece pressfit bottom bracket and other precision cycling components.

  • 33
    Bear Development Team
    CA, USA
    Booth: 602

    BEAR DEVELOPMENT TEAM was founded in 2011 in Santa Cruz, CA by Stu Bone and a committed group of 10 team riders. In 2013, Julia Violich and Chris Burnham joined Bone at the helm of the program. Together, they built the program into the elite development platform that it is today. After 5 years it has been come one of the leading development teams in the country with 24 members. Eight U23 professional riders, Eight 17-18 junior boys, Three 15-16 junior boys and Five 15-18 junior girls.

  • 34
    Beeline Bikes
    San Carlos
    CA, USA
    Booth: 770

    The Mobile Bike Shop. A fully equipped bike shop on wheels and the most convenient solution for all your bike needs. Book an an appointment online and the bike shop comes to you - home or office!

  • 35
    Scotts Valley
    CA, USA
    Booth: 890,891,892

    Bicycle helmets and accessories.

  • 36
    CA, USA
    Booth: 586

    BEMER Physical Vascular Therapy.

  • 37
    Bern Unlimited
    MA, USA
    Booth: 438,437

    The Original All Season Head Protection brand, indepedent since day one. Helmets/Protection.

  • 38
    BESV (Darfon Innovation Corp.)
    Mountain View
    CA, USA
    Booth: 690

    BESV is committed to creating premium electric bicycles and accessories that combine advanced software technology, manufacturing innovation, and unique, stylish designs, all in order to bring customers a truly amazing user-experience.

  • 39
    Bicycle Times
    PA, USA
    Booth: 307

    Transportation. Sport. Adventure. You'll find it all in Bicycle Times.

  • 40
    Big Bite
    CA, USA
    Booth: F-35

    We will be serving philly cheese steaks along with chicken philly hot dogs and curly frys. We also sell onion rings, soft drinks, iced tea and coffee.

  • 41
    Big Agnes
    Steamboat Springs
    Colorado, USA
    Booth: 258

    About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes, Inc. is located in Steamboat Springs, Colorado, and produces award-winning sleeping bags, pads and tents.? Big Agnes is the exclusive distributor of Helinox trekking poles and camp furniture in North and South America. For more information, visit or call 1-877-554-8975.

  • 42
    CA, USA
    Booth: 547,548

    Bike Magazine

  • 43
    Bike Exchange
    CA, USA

    BikeExchange is the place to buy bikes, bike parts, and cycling accessories If you?re looking for a new or used bike, you?ve come to the right place. With 28,056 bikes online and products for sale from hundreds of independent bike shops and private sellers across the U.S., BikeExchange is your source for everything bike. You?ll find road bikes, triathlon bikes, mountain bikes, commuter bikes, cruisers and e-bikes through to the latest gear and much more - all from top brands you can trust. Find your ride today and get out there!

  • 44
    Bikefettish Distribution
    CA, USA
    Booth: 837,838,839,840,841,842,843,844,845,836

    Retailer and Distributor of Road and Mountain Bike Products.

  • 45
    OR, USA
    Booth: 364

    Bicycle shipping services for cyclists. The bicycle shipping service simplifies bike shipping by making it convenient, reliable and affordable for cyclists of all types. With our Best Way Guarantee, we offer the best service, delivery and price with each shipment.

  • 46
    Booth: 668

    We think local bike shops are a vital part of the bike community and should be supported. And we think riders should keep on riding. To bring the two together, we founded - a platform to connect riders and bikeshops.

  • 47
    Bikinvention 2 cc Squirt Lube
    West Cape, South Africa
    Booth: 151

    Manufacturers of Bicycle Chain Lubricant,Tyre Sealant,Squirt Barrier Balm Anti-Chafe Chamois Cream, Biodegradable Bike Wash, Ceramic Granule Sweatband.

  • 48
    Quebec, Canada
    Booth: 514

    Biknd is a company that specializes in innovative bicycle accessories established in the province of Quebec, Canada.

  • 49
    Changhua, Taiwan
    Booth: 488

    At Birzman, our mission is simple; keep riders riding, exploring and living boundlessly.

  • 50
    Blackcomb Helicopters
    BC, Canada
    Booth: 877

    Blackcomb Helicopters is British Columbia's premier helicopter tourism company. With our brand new custom Heli-Bike racks, we will be launching our heli-biking business in full force. This will coincide with the building of new trails, and both guided and unguided options in the Whistler and Pemberton area.

  • 51
    Boa Technology
    CO, USA
    Booth: 678,679

    Boa Technology Inc., creators of the revolutionary, award-winning Boa System, delivers closure and adjustment solutions purpose-built for performance. Featured in products across the golf, athletic, outdoor, snow sports, cycling, utility, medical, and protective equipment categories, Boa's patented system consists of three integral parts: a micro-adjustable dial, super-strong lightweight laces, and low friction lace guides. Each unique configuration is engineered to optimize fit and provide precision, adaptability, and control, and the The Boa System dials and laces are backed by The Boa Guarantee. In collaboration with its market-leading brand partners, Boa is driven to make the world's best gear even better.

  • 52
    Overland Park
    KS, USA
    Booth: 753

    Bolle is an industry leader in the design and production of innovative, high-performance gear for cyclists. Driven by the latest technologies and a number of unique features, the brand's new Cycling Solution ? an integrated approach to helmets and sunglasses - is about putting 100% focus on making the best possible equipment for all of the different ways you ride.

  • 53
    Bont Cycling Pty Ltd
    NSW, Australia
    Booth: 167,165

    Custom Cycling Shoes.

  • 54
    WI, USA
    Booth: 736

    When our namesake built his reputation for indestructible mountain bike frames in a NorCal garage in the 1980s, Keith Bontrager never expected to launch one of the most ubiquitous brand names in the history of cycling. Things have changed a little since we joined forces with Trek, but a lot remains the same. Our design is guided by the same founding principles; that as riders, if we can?t find what we want, we should go out and make it. Sure, the tools we use today are a little more advanced, but the goal remains the same ? design it, build it, ride it, love it. Share with the world.

  • 55
    BOS Suspension
    Toulouse, Fr
    Booth: 831

    Mountain Bike Suspension.

  • 56
    Booth: 709,708,710,711

    Pedal power meets electric power! Come visit Bosch eBike Systems and our manufacturer partners, where we?re offering free test rides on MTB, fat tire, road, trekking and more from a wide spectrum of eBike brands.

  • 57
    Box Components
    CA, USA
    Booth: 582

    Box Components was created with a rebellious vision and towering objective: to daringly chart new courses and promote forward-thinking product.

  • 58
    Boyd Cycling
    SC, USA
    Booth: 654,655

    Handcrafted, American Made Wheels.

  • 59
    Bratwurst USA
    CA, USA
    Booth: F-4

    We will be selling Bratwurst, Bockwurst, and Hotlinks in a bun. We will also have Giant Pretzels. Come by and enjoy...

  • 60
    Bravo Sports
    Santa Fe Springs
    CA, USA
    Booth: 208,210,212

    Bravo Sports provides premium recreational and sporting goods at key retail price points. With factories and offices around the world, Bravo Sports has established itself as a global industry leader. Size and market dominance have allowed Bravo to compile a list of exceptional brands, but our core team has not lost sight of our primary business objective: to create the best sporting goods for the best value in the world.Our dynamic team is built for innovation. Our creative engineers constantly redefine the recreational marketplace. Meanwhile, our customer service specialists actively maintain our immense customer network with unbeatable support. Finally, our seasoned field leaders ensure our products perform well beyond industry standards. This structure allows Bravo Sports to remain both driven and adaptable, consistently delivering the perfect product for every customer?s unique needs.

  • 61
    Breadwinner Cycles
    Oregon, USA
    Booth: 201

    Breadwinner Cycles makes handmade, custom bicycles for people who love to ride every day. Each bike we build is one-of-a-kind, a unique expression of craftsmanship, quality, beauty, and the joy and freedom we feel when we ride.With more than 20 years of combined bicycle design and fabrication experience, award-winning bicycle builders Ira Ryan and Tony Pereira meld their styles and approaches in every Breadwinner bicycle. Each bike is custom made using Columbus steel, time-honored construction techniques and finely tuned geometry.Proudly built in Portland, Oregon.

  • 62
    Breezer Bikes
    PA, United States
    Booth: 463

    Celebrating 40 years of riding with mountain bike pioneer Joe Breeze. For Sea Otter Breezer will be showcasing its new range of mountain and adventure road & gravel bikes as well as a sneak peak of some new 2018 models!

  • 63
    Brompton Bicycle
    NY, USA
    Booth: 751

    Brompton is the largest bicycle manufacturer in the United Kingdom. Sold through a network of independent bike stores around the US, Brompton is the perfect bike for those who value design, quality and functionality.Hand-crafted in the UK since 1975, every Brompton gives its user the freedom to move around their world however and wherever they please. Weighing between 20 and 28 pounds with the ability to fold to one-third its size, the Brompton bike can easily accompany you by train, bus, car or plane.

  • 64
    Brooks England
    Laguna Beach
    CA, usa
    Booth: 131,133

    Brooks England

  • 65
    Bulls Bikes USA
    CA, USA
    Booth: 222,224,226,228

    BULLS is more than an exclusive bicycle manufacturer. We strive on setting new industry standards thanks to the hard work of both our development team and feedback from our experienced cyclists. All of our bikes are engineered, designed, and tested at our headquarters in Koln, Germany. We offer a wide range of bicycles from MTB to Road to eBIKES.

  • 66
    Bureau of Land Management
    CA, USA
    Booth: 243

    Fort Ord National Monument where there are over 10,000 acres of land and trails to enjoy!

  • 67
    BYRDS Cycling
    ID, USA
    Booth: 601

    (Boise Young Rider Development Squad) is in it?s 18th year offering Treasure Valley youth access and support to participate in the sport of cycling. On an annual basis we lead daily rides, weekly camps and clinics in mountain biking, road biking, and cyclocross for kids starting as young as 6 years of age.

  • 68
    California Pizza Kitchen
    CA, USA
    Booth: F-21,F-20

    Food booth serving pizza, salads, cookies and drinks.

  • 69
    Cambria Bike
    Paso Robles
    CA, USA
    Booth: 861,862,864,863

    Way back in 1986 when CBO was founded here in the coastal hills south of the Big Sur wilderness, it was for one reason. So we could ride the world's coolest bikes in the best place on earth. When new products come out, we've got the knowledge and experience to tell whether it's actually worth your time and money. If it is, we'll tell you. If it isn't, we won't stock it. And when somebody has to clear out a warehouse, we know how to get the best of it at rock-bottom prices. You should come ride with us sometime and see for yourself.

  • 70
    CamelBak Products, LLC
    California, United States
    Booth: 889,888

    Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of products that include everything from technical hydration packs to reusable bottles and individual UV purification systems.

  • 71
    Campagnolo North America, Inc.
    CA, USA
    Booth: 190,189,191

    Component and wheel manufacturer.

  • 72
    CA, USA
    Booth: 585

    Men's and Women's road and mountain bike apparel. Jerseys, shorts, tights, bibs, jackets, accessories. All you need to complete the experience!

  • 73
    Cane Creek Cycling Components
    NC, USA
    Booth: 817,818

    Cane Creek Cycling Components is a manufacturer of high-end bicycle components.

  • 74
    CT, USA
    Booth: 520

    Widely regarded as the bike industry's leading innovator with game-changing technologies since 1971, Cannondale continues to be driven by our mantra: Never settle in our quest to create the perfect ride.

  • 75
    Canyon Bicycles USA, Inc.
    El Segundo
    CA, USA
    Booth: 447,448,446,449,445,450,444,451

    At Canyon we are aware of our duty towards our customers and to the cycling community as a whole, which is why we strive for the very highest standards in both our products and our services. This applies to our research and development, our design, and all the way down to how we assemble our bikes and the customer service we deliver. We conduct the most stringent tests around, always going the extra mile to ensure that we do absolutely everything to make our bikes the best they can be. We want to represent our sport in the best way possible, and promote the sense of a united riding community.This is our passion. This is what we do.

  • 76
    Carbon Solutions
    CA, USA
    Booth: 550

    Joe's Bicycle Painting and Carbon Repair has been serving the bicycling industry since 1989.

  • 77
    Carson City Visitors Bureau
    Carson City
    Nevada, USA
    Booth: 493

    Carson City Visitors Bureau will distribute information on our trail system connecting us to the Tahoe Basin. In addition we will promote the Epic Rides Carson City Off-Road MTB Event.

  • 78
    CatEye America, Inc.
    CO, USA
    Booth: 686,685

    CatEye is the leading manufacturer of cycle computers, lights and reflectors to cyclists in the world. Founded in 1954 in Osaka, Japan, CatEye has always been a leader in innovation and technology. On the leading edge of technology, CatEye continues to innovate and lead the industry in bicycle electronics, and is committed to safety and comfort in cycling.

  • 79
    Murcia, Spain
    Booth: 104

    Manufacter of cyclist helmets and other accessories as sunglasses, shoes and socks.

  • 80
    Chain Reaction Cycles
    United Kingdom
    Booth: 558 has a massive selection of bikes, components, accessories, clothing and more - all available for you to browse and order online. Come and visit our booth at this year's Sea Otter Classic!

  • 81
    Chrome Dome Caps
    CA, USA
    Booth: 871

    Multi-function, multi-sport, multi-environment sports utility cap that is hand made in San Diego with certified UPF 50+ imported Italian fabric.

  • 82
    Ciclista America
    CA, USA
    Booth: 397

  • 83
    Clakit, Inc.
    Half Moon Bay
    CA, USA
    Booth: 830

    Creators of the StrapPack(TM) - Clip-on accessories for the front of your hydration pack, backpack and messenger bag. Carry items on your front pack straps where they are safe from theft, accessible and hands-free. Patent-pending.

  • 84

    Stylish Bicycle Accessories.

  • 85
    Cleary Bikes
    CA, USA
    Booth: 327

    We sell lightweight, high quality kids bikes from balance bikes to 24". We have a variety of colors and sizes to bring joy to your kid's and keep your entire family riding together.We make your child's first riding experience enjoyable, fun and keep them included in bike riding activities with the whole family.

  • 86
    Click Heat
    VA, USA
    Booth: 667,154,156

    ClickHeat is a reusable instant heat pack for your hands, neck, back or feet. We even offer a baby bottle warmer! It's an easy-to-use, effective, and 100% safe heat solution that requires nothing more than a simple click!

  • 87
    Clif Bar and Company
    CA, USA
    Booth: 229,233,235,231

    CLIF Bar is a great-tasting energy bar made with a nutritious blend of organic rolled oats and wholesome ingredients for sustained energy. Crafted and inspired by athletes and foodies in the CLIF Kitchen, CLIF Bar helps athletes and adventurers maximize performance during exercise. Convenient, nutritious, and delicious, CLIF Bar is the essential gear you need for before and during your adventures. Purposefully crafted in a way that is good for people and the planet, CLIF Bar sources ingredients that are not genetically engineered, and CLIF Bar does not contain partially-hydrogenated oils, high fructose corn syrup, artificial flavors, or synthetic preservatives. With more than 500 million pounds of organic ingredients - without chemical fertilizers and synthetic pesticides - used since 2003, Clif Bar & Company continues its journey to make good food in a better way.Come visit the CLIF booth throughout Sea Otter to try out our new, delicious products! We've got new flavors of CLIF Bloks, Nut Butter Filled bars and more.Finally, we'll be hosting various events throughout the weekend, to learn more come visit our booth!

  • 88
    CLIF Pro Team
    CA, USA
    Booth: 642

    The LUNA Chix Pro Team is the most successful, longest-running team in the history of professional MTB racing. LUNA Chix Pros have been in the Olympics, won world championships in MTB; the overall UCI MTB World Cup title three times; and countless national MTB and cyclo-cross championships in the United States, Canada, and the Czech Republic.

  • 89
    Cliff and Jan's Kettle Corn
    Grover Beach
    CA, United States
    Booth: 693

    Kettle Corn returns for our 11th year in the same location by the north bridge entrance. You won't be able to resist the smell of freshly prepared Kettle Corn. Snack food of champions and everyone who comes to watch them!

  • 90
    Club Ride Apparel
    ID, United States
    Booth: 429

    PIONEERING NEW TECHNICAL FEATURES AND DESIGNS, WE STRIVE TO CONTINUALLY IMPROVE EVERY ASPECT OF THE RIDE. LIFE DOESN?T STOP AFTER YOUR RIDE, AND NEITHER SHOULD YOUR CLOTHES. WE HAVE YOU COVERED FOR WHATEVER LIFE HAS IN-STORE.INNOVATIONPioneering new technical features and designs, we strive to continually improve every aspect of the ride.SECURITYFrom making the customer more visible on the road to protecting them from UV rays, the safety of the rider is paramount.PASSIONCyclists are still in the minority, and we need to support advocacy and legislation for all cyclists all over the world.GRATITUDEWe wouldn?t be anywhere without our customers, and we rely on them to continue helping us shape the future of cycling design.EQUALITYWhether it?s the fastest pro, or the beginner throwing a leg over the top tube for the first time, everyone deserves to enjoy the freedom of cycling.

  • 91
    Commencal USA
    CA, United States
    Booth: 562

    Gravity MTB Manufacturer

  • 92
    Competitive Cyclist
    Park City
    UT, United States
    Booth: 486

    We are an online specialty retailer of road and mountain bikes, components, apparel, and accessories. We deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the Web ? specially designed to make you knowledgeable and confident about every product we sell.

  • 93
    CA, USA
    Booth: 805,806

    Simply put, electric muscle stimulation trains your muscles in a way that traditional workouts alone can't. A "best kept secret" that many elite athletes and fitness enthusiasts use to enhance their workouts and training programs, electric muscle stimulation (EMS), also known as neuromuscular electric stimulation, muscle stim or e-stim, is delivered through a small device that sends electronic pulses to your nerve fibers in order to create involuntary muscle contractions.

  • 94
    Continental Tires
    Aliso Viejo
    CA, USA
    Booth: 118,119,120,121

    Bicycle Tires

  • 95
    Coros Wearables
    VA, USA
    Booth: 442,453

    Coros Wearables Inc. is a start-up focused on the intersection of active sports and mobile lifestyle. The company designs, manufactures, and markets performance high-tech sports gear to enrich recreational and enthusiast participants, providing more enjoyable, social, safe, and performance-boosting outdoor sports and fitness experiences. The company's flagship product, LINX Smart Cycling Helmet, is the first and only cycling helmet that uses bone conduction technology in lieu of ear buds to let riders safely listen to their music, receive calls, communicate with other bikers and more with full awareness of cars and their immediate surroundings.

  • 96
    Laguna Beach
    CA, USA
    Booth: 127,128,129,126

    We create products to reinvent the riding experience.Tested and proven by world-class athletes, we engineer mountain bike components that deliver superior function through disruptive design.

  • 97
    Cruisin Cafe/Central Coast Espresso
    CA, United States
    Booth: F-8,F-31

    We sell a wide variety of food and beverages at several locations in the expo. Come enjoy our good specialty coffees too!

  • 98
    Cruising Cones Ice Cream
    CA, United States
    Booth: F-26

    Cool, creamy, and delicious real soft serve ice cream with a variety of toppings in tasty cones and convenient cups.

  • 99
    Current eBikes
    Santa Cruz
    CA, USA
    Booth: 360

    Current eBikes based in downtown Santa Cruz, CA is your local source for quality eBikes and Brompton!We sell and service Brompton, Haibike, Pedego, Stromer, and Xtracycle. With a large in-stock selection, find and test ride the right bike for you. FREE unlimited Standard Tune-Ups are included with your bike purchase.Current eBikes also rents electric beach cruisers and electric mountain bikes.

  • 100
    Oregon, United States
    Booth: 304

    CushCore (Patent Pending) - Inner Tire Suspension System for Mountain Bikes. CushCore provides the following benefits to mountain bike riders: - Faster, smoother ride on rough terrain - Improved traction and stability - Superior cornering control - Reliable tire and wheel protection

  • 101
    Cycle California! Magazine
    San Jose
    CA, USA
    Booth: 336

    Your monthly dose of bicycling inspiration! For anyone who loves getting out on two wheels, Cycle California! Magazine offers content on touring, trails and a calendar of bicycling, running, and triathlon events in Northern California and Southern California, Northern and Southern Nevada and Southern Oregon.Subscribe for free at

  • 102
    Cyclone Bicycle Supply
    OR, USA
    Booth: 590

    Importers and distributors for fine brands such as Cinelli bicycles, Knight Composites, Exposure Lights, AcePac adventure riding gear, and Selle San Marco saddles.

  • 103
    Dainese USA Inc.
    Costa Mesa
    CA, United States
    Booth: 396,395

    Personal Body Protection and Apparel.

  • 104
    Danny MacAskill
    Isle of Skye, Scotland
    Booth: 635

    Since his breakthrough YouTube film in 2009, Danny?s profile has soared. His current viral success totals over 200 million views on YouTube alone. Danny is also a live show favourite, consistently drawing huge crowds, desperate to see some of his best known tricks in a live environment.

  • 105
    Db Equipment Inc
    Park City
    Utah, USA
    Booth: 458

    Douchebags Bike Bags and travel bags. Travel redefined.

  • 106
    ID, USA
    Booth: 828,835,834,829

    Purveyors of Awesomeness.

  • 107
    Derby Rims
    San Anselmo
    CA, USA
    Booth: 411

    World's first and leading safety design and most durable WIDE Carbon-Fiber bicycle rims. Stronger, Stiffer, Lighter.

  • 108
    Devinci Bicycles
    Quebec, Canada
    Booth: 514

    Devinci is a Canadian bicycle manufacturer based in Quebec. It has led the industry by way of manufacturing expertise and product development since 1987. 2017 marks our 30th anniversary in the bike industry.

  • 109
    Collaroy Beach
    NSW, Australia
    Booth: 385

    Australian Surf Inspired MTB Apparel - look and feel good on the trails.

  • 110

    Whiting's Foods is the main concessionaire on the Santa Cruz Beach Boardwalk. We have been providing fun foods to families for over 65 years.

  • 111
    Dirt Rag
    PA, USA
    Booth: 306

    Dirt Rag is your independent mountain bike magazine published seven times a year since 1989.

  • 112
    Doublekross Distribution, Inc.
    CA, USA
    Booth: 660,661,662,663

    Polygon, Sped Precision, G?P Industries, Rie:sel Design

  • 113
    OR, USA
    Booth: 423,424

    Based in Bend, OR, DrinkTanks manufactures a full line of vacuum insulated vessels, including 64 and 128 oz growlers, and a full line of cups.

  • 114
    DT Swiss Inc.
    Grand Junction
    Colorado, USA
    Booth: 515

    Bicycle wheel and suspension manufacturer.

  • 115
    Dude Girl
    CA, USA
    Booth: 363

    High-energy women's cycling apparel fueled by cowgirl spirit (and a true story!) Come to our booth to learn more!

  • 116
    DVO Suspension Inc
    CA, USA
    Booth: 527

    DVO is short for Developed Suspension and represents the mindset we have to engineer, design, and deliver fully developed suspension products that are 100%. Mountainbike Suspension.

  • 117
    CA, United States
    Booth: 783


  • 118
    Easton Cycling
    BC, Canada
    Booth: 757

    Easton Cycling is a leader in composite design, engineering and manufacturing for the bicycle industry. Based in Vancouver, BC, with engineering and wheel service located in Scotts Valley, California, Easton delivers a range of carbon and aluminum wheel sets and components to manufacturers and consumers. Easton wheels and components were ridden to victory at the 2011 Tour de France, the 2012 UCI Elite Road Racing World Championships, the 2012 Ironman World Championships, and the 2015 UCI Downhill World Championships. Learn more at

  • 119
    CA, USA
    Booth: 405

    Outdoor waterproof Bluetooth speakers.

  • 120
    San Antonio
    TX, USA
    Booth: 459

    Clearview Micro Helmet Mirror.

  • 121
    Edrald Enterprises
    CA, USA
    Booth: 466

    Authorized Reseller of Aftershokz Bluetooth Bone Conduction Headphones.

  • 122
    Elby Bike
    El Segundo
    CA, USA
    Booth: 604

    Elby is an innovative e-bike company, offering beautifully designed one-size-fits-most bicycles. Elby bikes make getting around town easier, more fun, and sweat-free. Pick up an Elby and a smile, and hit the town!

  • 123
    Electric Bike Action Magazine
    CA, USA
    Booth: 763

    Get all of the latest news and happenings in the Electric Bike world!

  • 124
    CA, USA
    Booth: 246,247

    High Performance Cycling Gear - Crafted in California.

  • 125
    Ellsworth Bikes
    CA, USA
    Booth: 577

    Mountain bike manufacturer. We create a life experience for our owners, enhancing their health, relationships, interactions with and feelings about the gift of life on this planet.Changing peoples lives from the seat of a bike - Tony Ellsworth 2012.

  • 126
    Enduro Bearings
    CA, USA
    Booth: 400,431

    Enduro Bearings supply all bearings for every bicycle application in steel, stainless steel, ceramic, and XD-15. We also manufacture high quality tools, bottom brackets and jockey wheels in the USA.

  • 127
    WI, USA
    Booth: 186

    Envelo provides test rides and tech support for SR Suntour suspension forks, rear shocks, cranksets, and Novatec wheels.

  • 128
    eProdigy Bikes
    British Columbia, Canada
    Booth: 187

    Electric Bicycle Brand from Canada. We offer a 750W 120Nm torque mid-drive motor paired with a 48V 11.6Ah 555Wh Panasonic high capacity cell lithium-ion battery. We are the LEAST e-bike looking, and yet, the MOST powerful mid-drive e-bike!

  • 129
    West Hollywood
    CA, United States
    Booth: 116,114,115,117

    Ergonomics for Cyclists | Perfectly Realized | German designed and engineered | Grips and Saddles

  • 130
    ESI Grips
    CA, USA
    Booth: 252,254

    All of our products are 100% Made in the USA! We are the Original and Ultimate 100% Silicone Grips chosen by Champions! Since 1999 we have been offering superior products, redefining the grip market. Come feel the ESI Grips difference! Proud to be Family Owned and Operated.

  • 131
    EVOC Sports
    Colorado Springs
    CO, USA
    Booth: 159,161

    The founders of the company have been travelling the globe together for years even before EVOC actually existed. Always in search of the perfect trail or the perfect decent ? and always in need of bags and backpacks that would endure this permanent strain and still offer the required features.

  • 132
    CT, USA
    Booth: 520

    We believe that cycling products can be improved. Our mission is to combine technology, design and a deep understanding of the cycling industry to create a world beating range of products that make the ride better. We push the boundaries by taking an unconventional approach to development. We look outside of the bicycle industry, applying the latest engineering and manufacturing technologies to construct products in ways that no other manufacturer has done to date. The result is a range of products that combine form and function to perfectly suit the needs of the modern cyclist.

  • 133
    Factor Components
    CA, USA
    Booth: 838

    Ridden by champions like Kyle Strait and Brian Lopes, Factor wheels and hubs have endured countless rides being punished by the world?s hardest riders.

  • 134
    Fairdale Bikes
    CA, USA
    Booth: 430

    Simple, reliable, fun commuter and touring bikes.

  • 135
    Fanatik Bike Co.
    WA, USA
    Booth: 194

    At Sea Otter 2017, we will have a huge fleet of demo bikes for you to take to the trails for FREE! Our fleet includes Evil Calling, Insurgent, Wreckoning, Knolly Warden Carbon, Devinci Marshall Carbon, Ibis Ripley LS, Ibis Mojo 3, and more!From our humble beginnings in a car garage, Fanatik Bike Co. is now an award-winning brick-and-mortar bike shop, with a world-renowned online presence. We are dedicated to providing the best products and service for you and your bike, with an emphasis on sharing our passion for all things cycling-related. While we specialize in mountain biking, our service and products extend far beyond that. We are well known for our online custom mountain bike builder. We believe that everyone should be able to ride the bike of their dreams and we love helping people piece together their ultimate machine. With frames from Evil, Knolly, Devinci, Ibis, Intense and Banshee, and components from all the top manufacturers as well as the best small brands available.

  • 136
    Fantic USA
    CA, USA
    Booth: 461,460

    Fantic, a historical motorcycle company from Italy, has entered the pedal assist bicycle market with its full range of high end ebikes. From MTB to Urban bikes come test one today - booth 460/461

  • 137
    Fat Chance Bikes
    OR, USA
    Booth: 464

    Legendary mountain bike brand of the 80's and 90's and creators of the iconic Yo Eddy are back in business with a new range of made in USA handmade steel bikes by MTB hall of fame designer Chris Chance.

  • 138
    Fatback Bikes
    AK, USA
    Booth: 130,132

    The Alaskan Original fat bike! Fatback started in 2007 and has been leading the industry with fat bike design ever since.

  • 139
    Feedback Sports
    CO, USA
    Booth: 113,112

    Feedback Sports has been dedicated to creating products that support cyclists and mechanics around the globe for over 10 years. With a precision-based focus, they started with digital scales (specifically engineered for cycling products) knowing that every gram, does indeed make a difference.This same focus was utilized when developing their award-winning bicycle wash and work stands, storage products, trainers, rollers and of course, their new line of tools. Feedback Sports products are used by the most demanding mechanics and athletes all over the world -- they just happen to be perfect for any cyclist at home, at the races or on the trail as well.

  • 140
    Felt Bicycles
    CA, USA
    Booth: 766

    Felt Bicycles is comprised of the world's most dedicated cyclists, and its longstanding mission has been to design, develop and deliver the world's best bicycles. Every Felt bike is forged by master engineers, honed inside the wind tunnel and by the industry's most rigorous testing protocols, and proven at the highest levels of competition. From Alpine ascents to weekend group rides, and from World Cup cross-country courses to your local trails, Felt has a bike for every rider.

  • 141
    Fezzari Bicycles
    UT, USA
    Booth: 308,310,311,309

    The Fezzari Bicycles team is formed of industry professionals and cycling enthusiasts. We have a first-class team of experts who have had experience and worked with many of the finest bicycle companies around the world. Together, our team custom builds, designs, engineers, manufactures, and distributes the latest and most innovative cycling products.

  • 142
    Vicenza, Italy
    Booth: 195

    fi'zi:k is a racing brand. It represents beauty, speed, passion; freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of ?The fire of competition?.

  • 143
    UT, USA
    Booth: 632

    Disc brake pad import and sales.

  • 144
    Finish Line Technologies, Inc.
    NY, USA
    Booth: 248

    At Finish Line we pride ourselves on being the "The Lube Experts" for the bicycle industry. From the start, way back in 1988, Finish Line has formulated all of its own products. With feedback from professional cyclists, their mechanics, and specialty bike shops around the world, Finish Line is able to make sure its products are performing at a level that will not disappoint even the most demanding cyclists.Finish Line has everything a cyclist needs for taking care of their bike and making sure it performs at its peak potential. These products range from bicycle chain lubricants to drivetrain degreasers, from bike washes, specialty brushes and chain cleaning tools, to fluorinated bearing greases and specialty suspension and brake fluids.Check out our growing line of bicycle lubricants and care products. Don't miss our 'tech tips' section and instructional videos on our YouTube channel. Join in on our social media options, we promise to not over-whelm you while providing interesting industry information, insights and up-to-date bike maintenance tips.At Finish Line our passion is to make products that will enhance the performance and extend the life of your bicycle! May all your rides be smooth and fast.

  • 145
    Five Ten
    CA, USA
    Booth: 684,683,682

    Five Ten, the Brand of the Brave, is a leader in performance, high-friction footwear for the world's most dangerous sports. The Redlands, California-based company has been producing cutting-edge designs and proprietary Stealth rubber soles for nearly 30 years. With the help of top national and international athletes and guides, combined with a world-class rubber-testing and R&D facility, Five Ten is the shoe brand of choice for the world's most exciting athletes.

  • 146
    Flow Form Bike Ramps - Alpine Bike Parks
    BC, Canada
    Booth: 758

    FlowForm Bike Ramps support Trail Builders to enhance Trail Systems and Bike Parks with athlete inspired pre-engineered Bike Ramps for all levels of riders that last a life time. Whether you're looking for high level ramps for a lift access Resort Bike Park, a cutting edge Municipal Pocket Park or simply want to add more progression to an existing trail system, we can meet your needs.

  • 147
    FLUID Hydration
    San Luis Obispo
    CA, USA
    Booth: 512

    Fluid(R) helps feed your potential with superior hydration and recovery drink mixes. Exclusively made in California, Fluid(R) products have short, simple ingredient lists and a no-nonsense approach to combining what you need with a taste you'll actually enjoy. Try Fluid(R) Performance for during activity electrolyte replenishment and Fluid(R) Recovery for post-workout protein and muscle repair.

  • 148
    Focus Bicycles
    CA, USA
    Booth: 741,740

    All Focus products is born of a passion motivated by the love of the sport. Everyone involved in the creation of the Focus range is inspired by the pursuit of the finest in cycling technology. In order to meet the performance criteria that let top-flight cyclists reach the top of their game, Focus is intent on embracing and developing cutting-edge innovation to empower our riders. Our quest for perfection in Focus products is embodied in the phrase ?German Engineered'. Every member of the Focus development staff strives towards the exacting standards behind this philosophy. Passion. Performance. Perfection. At the core of everything we do

  • 149
    Foes Racing
    San Dimas
    CA, USA
    Booth: 568

    Producing high quality mountain bike frames that are proudly hand made in the USA.

  • 150

    Brakes, Forks and Wheels

  • 151

    The U.S. Army and FORA entered negotiations in 2005 for an Army-funded Environmental Services Cooperative Agreement (ESCA) addressing ?cleanup?/ remediation of Army Munitions and Explosives of Concern (MEC) on approximately 3,340 former Fort Ord acres. The Army awarded FORA funds for MEC cleanup to address remnant hazard safety issues resulting from previous Army munitions training operations conducted at the former Fort Ord. The ESCA MEC remediation field activities are complete. The ESCA Remediation Program (ESCA RP) has worked with local jurisdictions and community groups to provide safe coordinated access through ESCA properties to the new Fort Ord National Monument through the use of multiple ESCA roads for bikers, hikers, runners and equestrians. The ESCA RP has also diligently conserved former Fort Ord ecological resources through habitat management restoration and monitoring.

  • 152
    Fouriers Bike Component
    Taiwan, Taiwan
    Booth: 353,355

    Fouriers is a high-end bike component manufacturer based in Taiwan. Behind Fouriers is a family firm of engineers and riders with a passion for bicycles and more than 20 years experience in developing and manufacturing high-end bike components. Fouriers was created with the aim to share our experience and passion with the rest of the world, in the hope that everybody can enjoy the sport.Fouriers emphasizes quality, safety and performance. This is reflected in every product we manufacture and tested by numerous sponsor riders over the world.

  • 153
    Fox Racing Shox
    Scotts Valley
    CA, USA
    Booth: 719,720,721,722,754,755

    Headquartered in Scotts Valley, CA, FOX designs and manufactures high-performance suspension products primarily for mountain bikes, side-by-side vehicles, on-road and off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. For more than three decades, FOX's team of enthusiasts and professional athletes has been improving vehicle performance through a unique commitment to redefining ride dynamics.

  • 154
    Framed Bikes
    St. Paul
    MN, USA
    Booth: 180,181

    Full range bicycle manufacturer.

  • 155
    Franco Bicycles
    Newbury Park
    CA, USA
    Booth: 802

    Founded in 2007, Franco Bicycles creates products and experiences that inspire cyclists to do more. We specialize in built-to-order road and all-road bikes.

  • 156
    Freehub Magazine
    WA, United States
    Booth: 899

    At Freehub Magazine we are storytellers, riders, builders and advocates for all things bike, and we strive to bring mountain bike culture to the like-minded masses through our magazine and website. People are what drive our sport, and their stories are what motivate us to celebrate and document the foundations upon which it was built. Whether it?s the tale of a world-class slopestyle athlete or the legacy of a local trail builder, they are all stories worth telling?which is exactly what we?re here to do.Now eight years into our journey as mountain biking?s coffee-table quarterly, we remain dedicated to our original purpose?inspiring people to ride. Although our reasons remain the same, our methods have evolved, and we are now able to use web and video to complement and help tell our narratives. At Freehub, we are dedicated to providing a one-of-a-kind experience for our readers and advertisers across North America. Whether you?re young or old, cross country or downhill, East Coast or West Coast or anywhere between, we believe there is no better way to get people to ride than to tell the stories that make up our sport. We are here to be that voice.

  • 157
    Frog Bikes Incorporated
    NJ, USA
    Booth: 905,906

    We are a small British company dedicated to making cycling fun for children. We believe that the lighter the bike, the easier it is for children to learn to ride, and to enjoy it more as they progress. Many kids' bikes on the market weigh nearly as much as the child! A lightweight bike, which is correctly fitted to the child, is easier for a child to learn on, develop skills quickly and keep up with Mom and Dad. Every part of a Frog Bike is designed specifically for smaller riders, so the bike is the best fit possible and easier to handle. Frog uses child friendly parts such as easy to reach brake levers and gear shifters that fit smaller hands.

  • 158
    Full Speed Ahead
    WA, USA
    Booth: 519

    Full Speed Ahead (FSA) produces world class bicycle components for road cycling and mountain biking, and we supply many of the world?s leading road and mountain bikers.Our history in the sport and heritage of innovation in design and manufacturing is important to us. We?re proud that we constantly invest in our products and range to ensure that we provide the very best components possible ? for both professional and enthusiast riders alike.But we don?t simply sponsor world-class teams and athletes, we work extremely closely with them and use their expertise and feedback to help us develop the next range of products. This, combined with our passionate commitment to innovative design, research and development, materials and manufacturing processes, ensures we deliver technically superior components that deliver the ultimate performance that riders demand, and all at competitive prices.

  • 159
    Funkier Bike
    WI, USA
    Booth: 812

    Innovative, superior quality cycling apparel for men and women.

  • 160
    Booth: 352

    Since the late 90's we have been pushing what is possible on a mountain bike. With cutting edge design and manufacturing our goal is to be the best.

  • 161
    RI, USA
    Booth: 227,225

    Protective Apparel and Sleeves for Mountain Biking.

  • 162
    Garmin USA
    Kansas, United States
    Booth: 196

    GPS Technology

  • 163
    Genuine Innovations
    San Luis Obisipo
    CA, USA
    Booth: 236

    We are the world leader in CO2 powered tire inflation devices for bikes, motorcycles and more!

  • 164
    Giant Bicycle
    Newbury Park
    CA, United States
    Booth: 645,646,647,648,653,651

    For more than 40 years, Giant has been defining - and redefining - the modern bicycle.We were founded on a commitment to push the boundaries of technology and improve the cycling experience. Our legacy of innovation speaks for itself: We were first to mass produce high-end aluminum bikes. First to offer affordable carbon fiber frames. We created the first compact geometry road bikes. And we invented the award-winning Maestro Suspension. Today, that legacy continues with the addition of the Liv and Momentum brands, and new breakthroughs (including 3F women's-designs) and innovations in frame and component technologies.Giant and Liv bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice, naturally. We think it makes the world a better place.

  • 165
    Giant Factory Off-Road Race Team
    Newbury Park
    CA, USA
    Booth: 652

    Giant has a long history of supporting the world?s top off-road racers, dating back to 1995. The lineage of Giant-sponsored mountain bike athletes stretches from legendary names like John Tomac to current enduro and downhill racing stars including 5-time Colombian DH champion Marcelo Gutierrez. The team's 2017 lineup is highlighted by winning pro athletes including the 24-year-old Gutierrez, veteran Carl Decker, and Josh Carlson, the fearless enduro racing talent from Australia.

  • 166
    Scotts Valley
    CA, USA
    Booth: 895,894,893

    Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the Ride. From the first lightweight, high-performance helmets for cycling and snowsports, to apparel that reimagines what sportswear can be, Giro maintains a strong focus on creating products that enhance the feeling of freedom and independence that are at the core of a rider?s experience. As a leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide.

  • 167
    Gizmo Socks
    Las Vegas
    NV, USA

    GIZMO Performance Socks are manufactured in the U.S.A. with moisture wicking COOLMAX fabric. COOLMAX CoreSpun fibers are spun around Lycra to create a single yarn, so our socks provide: unsurpassed moisture management, blister protection, low pilling, abrasion resistance, best elastic support available, and extra smooth, looped-toe.

  • 168
    Glassisum Designs
    MT, USA
    Booth: 342

    As a modern stained glass artist, I push the boundaries of traditional thought by allowing people to view the medium beyond classical interpretation. Using traditional techniques combined with hand made patterns and original art glass I create panels which are bicycle inspired allowing the art owner to have a bright object in there interior space while we can't be outside on our bikes. My handblown cocktail glasses etched with bicycles rounds out my unique collection which can be found online at

  • 169
    GNARart - Cycle Scrap Art & Jewelry
    AZ, USA
    Booth: 666

    Metal art sculptures using old bicycles frames, parts, and components specializing in three dimensional sculptures, home decor, trophies, competitive awards & jewelry. The majority of the scrap used in the art are broken, worn out or just been discarded old bicycles; also work with automotive parts and other miscellaneous findings that are catching to my eye.

  • 170
    Grace Community Church
    CA, United States
    Booth: 665


  • 171
    Green Pedal Couriers
    CA, United States
    Booth: 876

    We Pedal from Pebble Beach to Salinas, so you can have the best option for green, carbon-free delivery of your court documents, medical transport, food, promo and marketing help.

  • 172
    CT, USA
    Booth: 520

    GT?s story is simple: speed, speed and even more speed. From GT?s namesake Gary Turner designing one of the first BMX race bikes in 1974 to our modern carbon fiber creations that redefine fast-as-hell, we?ve built a long legacy of racing, winning, yet never taking ourselves too seriously. As a company, we?re 30 going on 18. And we wouldn?t have it any other way.

  • 173
    GU Energy Labs
    CA, USA
    Booth: 384,383,382

    GU Energy Labs is a leading sports nutrition brand founded in Berkeley, CA in 1993. GU?s products offer innovative ways for athletes to effectively hydrate, energize, and recover before, during, and after demanding endurance activities. Discover the potential of nutrition planning by visiting

  • 174
    Simi Valley
    CA, USA
    Booth: 737,738,739

    From concept to execution our ePerformance bicycles feature a high degree of innovation, advanced design and engineering. We are the industry leader in ePerformance and our high level of technical know-how is what makes our bikes stand out from the crowd. Haibike entered the US market in 2014 with an established brand history in Europe. Haibike started in Germany in 1995, but its roots date back to 1914 when Winora Group CEO, Susanne Puello's great-grandfather, racing cyclist Engelbert Wiener, founded E. Wiener Retail Trading Company manufacturing custom bicycles. Our history is what drives us forward

  • 175
    Haro Bicycle Corporation
    CA, USA
    Booth: 541

    Haro Bikes (BMX, Asphalt, MTB), Masi Bikes (Road)

  • 176
    Hayes Disc Brake
    WI, USA
    Booth: 556

    Hayes Brake has been leading the pack in brake technology since 1946. That same commitment to breakthrough design and performance was extended to the mountain bike market in 1997 when Hayes Disc Brake was formed. The revolutionary products that Hayes Disc Brake introduced set a new standard for hydralic bicycle disc brakes worldwide. Starting in 1997 with just three US and six international distributors, Hayes Disc Brake now serves customers in more than 50 countries with warehouses in the US, Europe and Asia.

  • 177
    Hayes Performance Systems
    Wisconsin, United States
    Booth: 556

    Hayes Disc Brake, Manitou Suspension, SUNringle wheels, Answer, Wheelsmith

  • 178
    Hed Cycling Products
    MN, USA
    Booth: 801

    Hed Cycling is a manufacturer of premium quality bicycle wheels and components. Based in Minneapolis, MN, Hed prides itself on being privately owned, US-operated, and with most manufacturing and assembling done in their own US factory. Learn more at

  • 179
    UT, USA
    Booth: 681,680

    HiDow has the latest state of the art TENS machines. Older style TENS machines usually have a singular pulse. After a period of time, the brain registers the same stimulus therefore becoming less and less effective. What makes HiDow devices different to many other TENS machines is that they feature between 6 and 18 different pulses. The HiDow unique random feature cycles through the modes ensuring the brain does not become familiar with the stimulus, making the HiDow far more effective than other TENS devices on the market.

  • 180
    Hi-Power Cycles, LLC
    CA, USA
    Booth: 833

    Hi-Power Cycles (HPC) manufactures world class electric bikes and conversion kits. We are one of only a handful of manufacturers that design, engineer and develop purpose built U.S. made e-bike frames. We proudly hand build every HPC bike for each customer at our factory in Los Angeles, CA. We also proudly offer hand built, U.N. certified high power output Lithium Nickel Manganese Cobalt batteries for our bikes and complete kits.

  • 181
    Leamington Spa, United Kingdom
    Booth: 677

    Innovative, quality cycle security to protect your bike and enhance your ride.

  • 182
    Hollister Hills SVRA
    CA, United States
    Booth: 914

    Located in the Gabilan Mountains, less than an hour drive from Monterrey, this unique and exciting park offers a diverse and enjoyable experience on more than 7100 acres of varied terrain. Recreation opportunites include, Mountain biking, hiking, 4-wheeling, dirt bike & ATV riding, camping, geocaching and much more.

  • 183
    Hollywood Racks
    Los Angeles
    CA, USA
    Booth: 479

    Manufacturer of bike racks for cars.

  • 184
    Honey Stinger
    Steamboat Springs
    Colorado, United States
    Booth: 175

    Honey Stinger makes great tasting energy foods that include energy bars, protein bars, waffles, gluten free waffles, snack bars, and gels. All of our products taste great and give a sustaining boost of energy when exercising. Be sure to stop by and check out the new Wildflower Honey gluten free waffle. Booth #175.

  • 185
    Hope Technology
    LANCS, United Kingdom
    Booth: 583

    UK based high quality components manufacturer, specializing in mountain bike hubs, brakes, and cranks.

  • 186
    HOT SHOT/FlexPharma
    MA, USA
    Booth: 485

    A breakthrough in sports nutrition......HOTSHOT is the first and only scientifically proven solution to prevent and treat muscle cramps.

  • 187
    HSRacing p/b Birdworx
    CA, USA
    Booth: 600

    Hit Squad Racing is a So-Cal based elite/amateur bike racing team, 14 Master riders strong. The team was founded in 2016 by Patrick Bos, Jason Curtis

  • 188
    HT Components
    CA, USA
    Booth: 842

    Taiwan is the soul of the world's bicycle manufacturers. Hsing Ta Industrial is one of Taiwan's bicycle industry grassroots pioneer, founded in 1954, and is rooted in providing consumers with the best riding experience in order to develop the highest quality products in their manufacturing enterprises.

  • 189
    Husqvarna Motorcycles
    CA, USA
    Booth: 671,672

    Motorcycle and Dirtbike Display.

  • 190
    Hutchinson Tire North America
    NJ, USA
    Booth: 475,476,477,478

    For 160 years, Hutchinson has been designing and manufacturing high-performance products, essential to the comfort and safety of everyone on the ground, in the air and at sea. When it comes to airtightness, vibration, heat and acoustic isolation, fluid transfer and transmission, the Group?s vocation is highly technological. At the same time, Hutchinson improves the quality of everyday life for consumers.

  • 191
    CA, USA
    Booth: 264

    For almost two decades we've been pushing the boundaries of design & innovation to redefine the future of hydration. Athletes around the world depend on our products to perform, so they can perform at their peak. This is what has driven us since the beginning and will continue to take us into the future.

  • 192
    UT, USA
    Booth: 567

    Hyperthreads is a maker of superbly high quality custom cycling apparel sold at pleasantly affordable prices.. No minimum orders, 4 week production and free team stores available. Custom and retail apparel lines for cycling, mountain biking, triathlon & running.

  • 193
    Ibis Cycles
    Santa Cruz
    CA, United States
    Booth: 572

    We make really nice mountain and cross bikes in carbon fiber. Leaving a mark since 1981.

  • 194
    Icon Wheelchairs
    Ontario, Canada
    Booth: 418

    The Icon Explore is an adaptive vehicle designed by Christian Bagg, and manufactured by Icon Wheelchairs to help people with disabilities access and travel through outdoor environments, from park trails to the back-country.

  • 195
    Impact Canopy
    CA, USA
    Booth: 630

    Impact Canopy is an event branding solutions company. We specialize in printing and manufacturing custom canopies, signs, banners, flags, event fencing, inflatables and more. Your one-stop shop to create an IMPACT at your event!

  • 196
    Inboard Technology, Inc.
    CA, United States
    Booth: 629

    Inboard Technology is a Santa Cruz, California based company that manufactures high-performance, lightweight transportation solutions. Our M1? Electric Skateboard is revolutionizing skateboarding with our revolutionary in-wheel motor technology, swappable batteries and built-in front and rear LED lights. The Inboard M1 Electric Skateboard is introducing the world to a whole new ride.

  • 197
    India Gourmet
    CA, USA
    Booth: F-10,F-27

    We offer authentic delicious vegan, vegetarian, gluten free and locally sourced food choices as well as chicken and lamb curries. We also offer on-site baked naan bread, samosa chai tea and mango lassi.

  • 198
    Industry Nine Componentry
    NC, United States
    Booth: 146,148

    Handmade in Asheville, NC. Bicycle wheelsets and hubs for riders looking for the ultimate expression, quality and performance.Industry Nine offers a full range exceptional complete system wheelsets and hubsets for Mountain Bike, Road Bike, All-Road and Cyclocross, FatBike.We machine and assemble in-house to offer the highest quality and most innovative components on the planet. Color and customization are as important to Industry Nine as our technological advantages.

  • 199
    INNO Advanced Car Racks
    CA, USA
    Booth: 356,357,354

    INNO, it stands for nearly 40 years of designing and manufacturing the most innovative and technologically advanced car racks for all active sports enthusiasts.

  • 200
    Intense Cycles
    CA, United States
    Booth: 580


  • 201

    The International Mountain Bicycling Association is a non-profit association working to create, enhance and preserve great trail experiences. Our chapters, members and partners are dedicated to mountain bike advocacy, education, access and trail building.

  • 202
    IRC Tire
    CA, USA
    Booth: 347,345

    A high-end Japanese tire manufacturer that has existed for 90 years. We specialize in tubeless road, cyclocross, and mountain bike tires.

  • 203
    Irwin Cycling
    CA, USA
    Booth: 220

    Innovation driven. Race proven. Irwin designs and manufactures a highly distinctive range of wheelsets for the most demanding cyclists around the world. Our unique expertise and attention to detail is unparalleled. From choosing premium materials, achieving a consistent build, obsessive quality control and testing, our passion is to make sure our products perform at the highest level and deliver results.IRWIN is a dynamic brand with razor sharp focus on innovation and technology to develop superior products. We are dedicated to help riders perform beyond their highest potential. Our design team is made up of highly qualified engineers and technicians who have passion for bikes, engineering and producing the highest quality product possible. Each member of the IRWIN team shares a common vision to inspire and deliver a unique riding experience every time. They ensure that our products perform flawlessly in the most extreme environments, whether it?s in the unforgiving mountain passes of the Pyrenees or the blistering heat on the roads of Kona.

  • 204
    OR, United States
    Booth: 157,155

    The Children's Bicycle SpecialistsWhen Isla's close friends and family began having children, they came to her for advice on the best bikes to buy. This is when she realized how heavy and ergonomically poor the standard children's bikes on the market were. Isla was concerned that these bikes would put her young relatives off cycling, along with a lot of other children. With her background in bike design and passion for cycling, Isla knew she could do better and established Islabikes in 2006 to provide children with a better cycling experience.Come visit us at booths 155 and 157

  • 205
    MN, USA
    Booth: 325

    iSSi personalizes your most important connection to your bike: the pedals in a myriad of vibrant colors to match your style. Great function, proprietary design and several fit options help you make your bike yours.

  • 206
    ISU Insurance Services of Westlake, Inc.
    Westlake Village
    CA, USA
    Booth: 152

    Bicycle Manufacturer Insurance Specialists

  • 207
    Italian Trade Agency
    Los Angeles
    CA, USA

    The ICE-Italian Trade Promotion Agency is the government organisation which promotes the internationalisation of the Italian companies, in line with the strategies of the Ministry for Economic Development. ICE provides information, support and advice to Italian and foreign companies. In addition to its Rome headquarters, ICE operates worldwide from a large network of Trade Promotion Offices linked to Italian embassies and consulates and working closely with local authorities and businesses. ICE provides a wide range of services overseas helping Italian and foreign businesses to connect with each other:identification of possible business partners, bilateral trade meetings with Italian companies, trade delegation visits to Italy, and official participation in local fairs and exhibitions forums and seminars with Italian experts. For more details, contact your local ICE office or visit our website

  • 208
    WA, USA
    Booth: 528

    Highly functional technical mountain biking clothing, sturdy protective gear and stylish casual wear. iXS Sports Division work in close cooperation with a large number of athletes to ensure high quality, functional products that looks great.iXS pride themselves on producing protective gear that you can fully rely on and technical, functional sportswear tailored from high-tech fabrics that is ready to be taken off the beaten path.The Gravity Cartel is the Official iXS Sports Division dealer in the USA.

  • 209
    IZIP Electric Bikes
    Simi Valley
    CA, United States
    Booth: 551

  • 210
    MN, USA
    Booth: 334,335

    Look, feel, perform better.

  • 211
    JAKROO Custom Apparel
    CA, USA
    Booth: 173,174,172

    JAKROO provides custom technical sports apparel for 1 person, or a team of hundreds. 2 week delivery, FREE Pro Design, No Setup Fees, No Minimums for ordering. We love helping you look great!

  • 212
    Jamis Bicycles
    NJ, United States
    Booth: 884,885,886,887

    Jamis Bicycles rolled out its first bicycle in 1979 and has since built a reputation as a brand unmatched in performance, value, and style. Jamis Bicycles are sold in the US from coast to coast and in over 50 countries worldwide. G. Joannou Cycle, parent company of Jamis Bicycles, was established in 1937 and remains the largest bicycle business in the US under original family ownership.

  • 213
    Salt Lake City
    UT, USA
    Booth: 748

    Established in 2006, Jaybird is an active lifestyle consumer electronics brand based in Salt Lake City, Utah. Jaybird has pioneered the sports Bluetooth headphone market and makes premium wireless sports headphones to inspire people to be active and empower them to improve their lives. Jaybird is obsessed with bringing you supreme audio quality and a secure sport fit, so you have the ultimate accessory to bring the music to where you move. Power Your Passion with Jaybird.

  • 214
    Jenson USA
    CA, USA
    Booth: 529

    Inspiring people to RIDE, EXPERIENCE and EXPLORE! Jenson USA is one of the original online bike shops and has been selling complete bikes, bicycle parts and accessories on the internet since 1996. We are located in Riverside, California and employ over 100 people. KEEP PEDALING

  • 215
    Santa Ana
    CA, usa
    Booth: 359,361

    JLVelo We are a family owned company that began in 1983 in our garage. We are known for quality and fit, and offer custom sizing. We are 100% made in California!

  • 216
    Julbo Eyewear
    Vermont, USA
    Booth: 163

    Julbo specializes in advance photochromic eyewear solutions. One lens is all you need.

  • 217
    K&C Iced Tea
    CA, USA
    Booth: F-34

    Customizable ice teas and lemonade.

  • 218
    Idaho, USA
    Booth: 377,378

    Made in USA - Computer Mounts, Camera & Light Mounts, Chain Catchers & Chain Guides.

  • 219
    NC, USA
    Booth: 123,122,125,124

    Italian helmet manufacturer company.

  • 220
    OH, USA
    Booth: 538,539,526,525,540

    For more than 50 years, Kenda has shown a commitment to designing and manufacturing quality tires and tubes for a wide range of activities and vehicles for every lifestyle; from bicycles to motorcycles, automotive to industrial, Kenda has a tire to fit your occasion and get you to your destination. Having begun with bicycle tires in 1962, Kenda continues to push the boundaries on bicycle tires, offering a wide variety of tread patterns and sizes for Road, Cyclocross, Mountain, BMX, Juvenile, and City bicycles. Today, Kenda's R&D department is constantly working with new materials and technologies in efforts to increase the performance and reliability of all Kenda products. No matter where you are going, Kenda has a tire designed for your journey.

  • 221
    KMC Chain
    La Verne
    CA, USA
    Booth: 250,249

    Chain Manufacturer

  • 222
    Knight Composites
    OR, USA
    Booth: 612,611,610,609

    Knight Composites and Turner Bikes are proud to co-sponsor our team of lifestyle riders at the greatest cycling festival in the world!

  • 223
    VIC, Australia
    Booth: 193

    Founded in Australia in 2003 , Knog is a unique global lighting and cycling accessories brand. Comprised of a team of creative designers and engineers who refuse to conform to anyone or anything, their passion and ferociousness to smash the mould, challenge the status quo, and revolutionise the way people think about lights and locks, is what binds them together. Knog is constantly striving to deliver fresh and innovative products that enable riders, walkers and urban adventurers around the world to discover their own sense of freedom, have fun, and live in the moment.

  • 224
    Kona Bicycle Company
    WA, USA
    Booth: 578

    Kona Bicycle Company

  • 225
    Kona Ice
    CA, USA
    Booth: F-1

    We are a Shaved Ice Truck. We are mobile. We are fun. We are stocked with the most delicious flavors you have ever tasted. Need a moment of pure bliss? Kona Ice has you covered. Come visit us, let our sweet tunes sweep you away to an island in the middle of the ocean. And while you?re there, kick up your feet and enjoy a nice cup of our premium shaved ice.

  • 226
    Kool Stop Int Inc
    Lake Oswego
    OR, USA
    Booth: 868,869

    Manufacturer of High Performance Bicycle Brake Pads.

  • 227
    Indiana, USA
    Booth: 271

    Kryptonite's passion is to ensure you can go where you want when you want by providing smart, serious security solutions like disc locks & security chains. We provide unparalleled product quality and service, with integrity.

  • 228
    KS USA
    Foothill Ranch
    CA, USA
    Booth: 230,232

    Component Manufacturer

  • 229
    KTM Bike Industries
    Westlake Village
    CA, USA
    Booth: 640,639

    Since 1964 KTM has been making world-class bicycles. Now available in North America offering city bikes, trekking bikes, mountain bikes, road bikes, electric bikes, bike wear and accessories.

  • 230
    Kuat Racks
    MO, USA
    Booth: 592

    Kuat Racks designs lightweight, stylish and easy-to-use products that help cyclists and adventurers get out and do more. What began as an idea for a better way to transport bikes in 2008 has evolved into a thriving company that creates high-end, awesomely engineered hitch racks, roof racks and accessories that push the envelope of innovation.With a team of industry experts and avid cyclists, K?at is a machine fueled by bright ideas and heated debates that consistently deliver innovative solutions that chase that perfect balance of style and substance with core function and simplicity.

  • 231
    Kuki's, LLC
    CA, USA
    Booth: F-41

    Our new food truck concept brings fresh, thoughtfully prepared and well priced meals to you! We hope you find our unique approach to serving international flavors served in a bowl to be healthy, satisfying, and delicious!

  • 232
    Lake Cunningham Bike Park
    San Jose
    CA, United States
    Booth: 416

    Lake Cunningham Bike Park is the premiere public bike park. located in San Jose, CA. This 8 acre bike park features two pump tracks, dual slalom track, slopestyle zone, dirt jump zone, drop zone and skills trails. It's adjacent to the Lake Cunningham Skate Park, California's largest skate park at over 68,000 square feet.

  • 233
    Lake Cycling
    IL, USA
    Booth: 518

    One size does not fit all. We match the fit to the function of every shoe we make. The footwear comfort & performance needs of cyclists are not only dependent upon the type of riding they will do, but also their gender & how hard they ride. This theory goes beyond materials & construction methods to the actual foot form (the ?last?) around which a shoe is built to determine whether a shoe meets a particular need. Instead of trying to make one or two foot shapes fit every rider, we have created a variety lasts to meet most riders needs.

  • 234
    CA, USA
    Booth: 145

    L?RABAR is a delicious blend of unsweetened fruits, nuts and spices ? and sometimes Fair Trade certified? chocolate chips. Made from 100% whole food, each flavor contains no more than 2 to 9 ingredients. All LARABAR products are Gluten Free, Non-GMO, and Kosher, with the majority also being Dairy Free, Soy Free, and Vegan. Pure and simple, just as nature intended.

  • 235
    Lauf Forks
    Booth: 456,457

    Lauf Forks makes ultra lightweight suspension forks for gravel bikes, cyclocross bikes, XC hardtails and fatbikes. Zero maintenance, just ride!

  • 236
    Santa Clarita
    CA, United States
    Booth: 769

    Protective gear for bicycle and motocross

  • 237
  • 238

    The Leave No Trace Center for Outdoor Ethics teaches people of all ages how to enjoy the outdoors responsibly and is the most widely accepted outdoor ethics program used on public lands.

  • 239
    Lectric Cycles
    North Las Vegas
    NV, USA
    Booth: 177,176

    Distributor of Smartmotion e-Bikes and manufacturer of e-RAD conversion kits

  • 240
    LeeMarc Ind
    CA, United States

    canari/shebeest offers shorts, jerseys, bibs and accesories

  • 241
    San Luis Obispo
    CA, USA
    Booth: 553

    We are a premier design and engineering company that manufactures the finest cycling accessories in the world. Lezyne -- Engineered Design.

  • 242
    Light & Motion
    CA, USA
    Booth: 341,343

    The industry's premier lighting solution, Light & Motion's innovative designs are manufactured locally in adjacent Marina, CA and are the choice for the serious commuter or singletrack addict. Visit the booth to find the perfect light.

  • 243
    IL, USA
    Booth: 518

    Lightweight is proud of its company history and can look back on a decade of engineering excellence and leading expertise in the field of carbon products. Back in the early nineties Heinz Obermayer developed the first ever all-carbon wheel in his workshop. Ever since then, manual work processes have been a key feature of the product portfolio, defying the tendencies of our hi-tech and digital world. The sharp eye for detail, the quest for perfection and highly precise work processes enable Lightweight to build the most exclusive wheels on which the best cyclists in the world have ridden to glory.

  • 244
    Los Angeles
    CA, USA
    Booth: 432

    The brightest reflective made in the USA. We at Lightweights believe we are meant to play outside, to be active, to have fun, to be healthy, to feel the sun, the rain, the wind on our faces, to play in the surf and in the snow. We are meant to walk or ride our bikes to work and school under our own power. We are meant to be conscious, awake and alive. We are not meant to be heavy and dark. We are meant to be brilliant and light!

  • 245
    Litespeed Titanium
    Tennessee, United States
    Booth: 391

    Litespeed Titanium Bicycles, based in Chattanooga, TN, is celebrating over three decades of innovation and craftsmanship. Litespeed manufactures state-of-the-art, high performance bicycles in titanium and carbon fiber. Litespeeds titanium technology makes it the leading USA manufacturer of cold-worked, shape and cycling-tubeset in the world. Litespeed partnered with Jet Propulsion Laboratory (JPL) to fabricate the wheels framework of the Mars Land Rover, Litespeed built titanium products are on Mars! Come see the T1sl, T2disc and T5g (all road) at our booth.

  • 246
    Little Bellas
    VT, USA
    Booth: 624

    Mentoring on Mountain Bikes for Girls

  • 247
    Liv Women's Demo
    Newbury Park
    CA, USA
    Booth: 649

    Liv is the first cycling brand completely dedicated to women. We offer the only comprehensive product collection designed specifically for female cyclists, ranging from beautiful apparel to premium bicycles.No matter the rider?s level or style, Liv provides the best products to help women discover new possibilities through cycling.

  • 248
    Lizard Skins
    American Fork
    UT, USA
    Booth: 878,879

    Since 1993 Lizard Skins has created products to meet the needs and wants of cyclists around the world. With a wide variety of cycling products, from its well-known chainstays to its gripping bar tape, Lizard Skins has everything you need to make the most of your ride. Our mission is to protect the bike and rider while making the ride more enjoyable.

  • 249
    Louis Garneau USA
    Vt, USA
    Booth: 169,168

    Louis Garneau, founded in 1983, is an industry leader for cycling and triathlon apparel, helmets, shoes, and bikes.

  • 250
    Lumos Helmet
    Hong Kong
    Hong Kong SAR China
    Booth: 549

    The Next Generation Bike Helmet with integrated lights, hard brake and turn signals.The Lumos Helmet beautifully integrates lights, hard brake, turn signals, and helmet into a single cohesive whole. An elegant solution for your safety and visibility.Lumos is the recipient of multiple awards, including Beazley's Design of the year by London Design Museum 2016, The Eurobike Gold Award 2016 and it was named Cycling Weekly's Best Cycling Innovations.

  • 251
    M1 Sporttechnik GmbH & Co.KG
    Bavaria, Germany
    Booth: 859

    Carbon E-bikes, High End Performance E-bikes, MADE in Germany, World stongest & fastest mass production e-bike: DAS Spitzing.

  • 252
    Magura USA
    IL, USA
    Booth: 518

    MAGURA offers hydraulic brakes and suspension products for your high performance racing needs.Our all new MT NEXT brakes and eLECT Auto Ride suspension have already been highly praised by the media. Designed and engineered in Germany, MAGURA innovations have included the first ever hydraulic mountain bike brake (1987), and the first ?adjust-on-the-fly? motorcycle clutch lever for off-road racing legend Malcolm Smith (1968). MAGURA's 100+ years of expertise in hydraulics will help you achieve the best riding experiences.Check out our newest products and join the MAGURA team.

  • 253
    Maha's Lebanese Cuisine
    CA, USA
    Booth: F-7,F-29

    Authentic Lebanese Food with a Carnival Twist.

  • 254
    CA, USA
    Booth: F-9

    We serve fresh sushi, teriyaki rice bowls, and yakisoba pan-fried noodles.

  • 255
    Mammoth Mountain Bike Park
    Mammoth Lakes
    CA, USA
    Booth: 358

    Welcome to the Premier Bike Park in the USA.

  • 256
    WI, USA
    Booth: 556

    Manitou Products was founded over 20 years ago with the goal of producing the most technically advanced products imaginable. Through decades of extensive R&D testing and competition at both World and National levels, we've proven to be the most innovative suspension company in the industry. The fruit of our efforts make up the cutting edge technologies used in our line today.

  • 257
  • 258
    Marin Mountain Bikes Inc
    CA, USA
    Booth: 820,821,822,823,824,826,827,825

    Founded in 1986, Marin Bikes California is a pioneering, innovative bike company built and run by passionate riders. Born out of the cycling paradise of Marin County and San Francisco, we are obsessed with superior design, quality, and performance.

  • 259
    Tai Chung, Taiwan
    Booth: 420

    We design and create cutting edge Frames and Bicycles.

  • 260
    Maxxis Tires
    GA, USA
    Booth: 149,147

    Maxxis offers high-quality tire products for cars and light trucks, bicycles, motorcycles, ATVs, trailers, karts, and lawn and garden care.

  • 261
    McKenzie Chamber of Commerce
    OR, USA
    Booth: 455

    Some of the Best Rides are in Oregon: Mountain Biking - McKenzie River Trail, America's #1 Mountain Bike Trail, O'Leary Trail (IMBA Epic). Road Biking - McKenzie Pass and Aufderheide scenic bikeways.

  • 262
    Mercury Wheels
    UT, USA
    Booth: 313,312

    Carbon and alloy bicycle wheels for the people! Hand built in Ogden, UT.

  • 263
    Michael David Winery / Cranked Naturals
    CA, USA
    Booth: 673,674

    Michael and David are Michael and David Phillips, brothers whose family has farmed fruits and vegetables in the Lodi region since the 1850s, cultivating wine grapes for nearly a century. Michael and David constitute the 5th generation of grape-growers in the Phillips family, with the 6th generation now joining the family business.

  • 264
    SC, USA
    Booth: 329,331,333

    Michelin Bicycle Tires and Tubes

  • 265
    Monterey County Sheriff's Office
    CA, USA
    Booth: 851

    The mission of the Monterey County Sheriff?s Office is to safeguard the lives and property of the people within our county. We perform our law enforcement and custody duties with honor and integrity in order to guard the public trust. Our highly trained and competent workforce reflects the diversity of our community and demonstrates the highest standards of professionalism.

  • 266
    CA, United States
    Booth: 241

    Monterey Off Road Cycling Association

  • 267
    Morpheus Bikes
    NY, USA
    Booth: 687

    Small Frame Gravity Based MTB company...In all industries there are many great companies. Such as the same in the world of bicycles. Here's the big question - why Morpheus Bikes? A few factors help separate us from the crowd. A large part of our philosophy is that if our bikes are not suited for the best riders in the world, they certainly will not be good enough for our customers.

  • 268
    Mountain Bike Action Magazine
    CA, USA
    Booth: 763

    Mountain Bike Action is a monthly magazine about mountain biking that includes in-depth tests of mountain bikes (over 50 bikes a year), components and riding gear. We pass along years of hard-learned riding tips, suspension set-up tips and mechanical how-to's. Our "Garage Files" takes you through a step-by-step bike service each month. "Trail Mix" is a collection of top photos submitted by riders who depend on Mountain Bike Action for their connection to all things mountain biking. "Ask Mountain Bike Action" is a Q&A with the Mountain Bike Action wrecking crew where we will answer your tough questions. Finally, expect to find information on the best riding destinations because that is what it is all about; riding our mountain bikes in beautiful places.

  • 269
    Mr. Falafel
    CA, USA
    Booth: F-14

    We sell falafel pieces and sandwiches. We also sell lamb, chicken, eggplant, and gyro sandwiches. We also sell curly fries, juices, lemonades, and fruit cups. Try one of our specialty baklava pastries as well.

  • 270
    Grand Junction
    CO, USA
    Booth: 221,223

    Innovative drivetrain and suspension products vetted on Colorado's trails.

  • 271
    CA, USA
    Booth: 302,303,301,300 is the largest mountain biking website on the internet. You can read reviews written by fellow mountain bikers on bikes and products, trails, and bike shops. Mtbr also has very active discussion forums, photo galleries, and classifieds.

  • 272
    Muc-Off USA LLC.
    Dorest, United Kingdom
    Booth: 659

    UK Based Bicycle Maintenance Brand

  • 273
    Muscle Monster
    CA, USA
    Booth: 752

    Muscle Monster(R) Energy Shake is an energy infused protein shake that's specially formulated with Monster's proprietary Monster Energy blend + 25 grams of protein. Muscle Monster combines its popular energy with high-quality protein offering a convenient way for consumers to add protein to their diets. Featuring a calcium caseinate as its protein source, Muscle Monster doesn't have to be mixed, and is low in viscosity so it's easy to drink and tastes great. Muscle Monster's innovative hybrid formulation provides a convenient two-in-one energy + protein shake featuring two delicious kinds to please even the most discriminating taste buds. The types include: chocolate and vanilla. Muscle Monster is the official Energy Shake of the 25th annual Sea Otter Classic and available at fine retailers nationwide.

  • 274
    Natividad Medical Center
    CA, USA
    Booth: 850

    Natividad Medical Center is a 172-bed acute care hospital owned and operated by Monterey County. As the safety-net hospital providing healthcare to the residents of Monterey County for over 131 years, Natividad provides healthcare access to all patients regardless of their ability to pay. The hospital operates with a medical staff of over 300 physicians and has several specialty clinics and outpatient primary care clinics operated by the Monterey County Health Department.;Natividad Medical Center is a Level II Trauma Center providing the immediate availability of specialized personnel, equipment, and services to treat the most severe and critical injuries.

  • 275
    Natural Delights
    AZ, USA
    Booth: 579

    Natural Delights. Medjool dates are a delicious, carbohydrate-packed fresh, whole fruit fit for wherever life takes you. They are certified Heart-Healthy by the American Heart Association, Non-GMO Project Verified, pesticide-free, additive-free and have 50% more potassium by weight than bananas.Natural Delights Medjool dates are the official fruit of the Sea Otter Classic!Look for Natural Delights in the produce section.

  • 276
    Nine Point Eight Inc.
    Ontario, Canada
    Booth: 491

    Engineered components for bicycles.

  • 277
    Niner Bikes
    Fort Collins
    CO, USA
    Booth: 725

    Bicycle manufacturer

  • 278
    Norco Bicycles
    Port Coquitlam
    BC, Canada
    Booth: 762

    Designed & tested in Canada, Norco Bicycles is proud to have been the bike of choice for cycling enthusiasts around the world since 1964.

  • 279
    Northstar California
    CA, USA
    Booth: 714

    As the official bike resort of the Sea Otter Classic and one of the finest year-round mountain resorts in North America, Northstar California Resort is host to a new base area village featuring 35 unique shops and restaurants, a conference center, 9,000 square foot skating rink, on-site lodging, special events and more. Named one of the top ten bike parks in the world, the park at Northstar California offers the most extensive lift-served trail network in the U.S., featuring innovative trails including LiveWire, the first fully irrigated mountain bike trail. With more than 100 miles of trails for downhill and cross-country riding, the Northstar Resort mountain bike park offers something for every level of rider.

  • 280
    Novatec Wheels
    CA, USA
    Booth: 836,837

    Novatec is a leading maker of advanced wheels, hubs and accessories for bicycles.

  • 281
    NOW Helmet
    Santa Clarita
    California, USA
    Booth: 244,242

    NOW Helmet presents one of the most radical aerodynamic designs in cycling helmet industry: FURI & ZAPPI's key features includes NOW's Spider Web Airflow Channel System for maximum air flow, Skeleton Inner Construction System (SIC) to provide additional protection from impacts. Both helmets are in-mold constructed with EPS liner and microshell. Effective Stablized Aerodynamic System Design will keep your helmet stable while descending or going for that last sprint. FURI and ZAPPI are super light weight with wind tunnel tested for aerodynamic performance. It's not a helmet you see everyday on the street. Be safe, fast, and distinct.

  • 282
    Null Winds Technology
    CA, USA
    Booth: 483

    Patented Spoke Fins, Patent Pending Wheel Fairings, and hand-built wheels with Spoke Fins.

  • 283
    OR, USA
    Booth: 212

    Helmets you want to wear and share with the world. With show-stopping graphics, thoughtful features, and our signature magnetic buckle, our bike helmets are ready for your next adventure.

  • 284
    Nuun Hydration
    WA, USA
    Booth: 379,380

    nuun is healthy hydration.

  • 285
    Foothill Ranch
    CA, USA
    Booth: 494

    Inspired by athletes who see everyday eyewear as an expression of personality.

  • 286
    CA, USA
    Booth: 584

    ODI Grip and Accessories

  • 287
    Ohlins Racing AB
    Upplands Vasby
    Stockholm, Sweden
    Booth: 433,434

    Advanced Suspension Technology.

  • 288
    CA, USA
    Booth: 368,367,366

    The Best MTB Apparel, Protection and Hard Parts!

  • 289
    OneUp Components
    BC - British Columbia, Canada
    Booth: 150

    OneUp Components is a small team of passionate mountain bikers based in Squamish, B.C. Canada. We make products that we want on our bikes. We're dedicated to bringing genuine value to avid mountain bikers.

  • 290
    Onyx Racing Products
    St. Cloud
    MN, USA
    Booth: 410,421

    World?s Premier Silent, Instant Engagement Bicycle Hubs for BMX, Mountain, Down Hill, Road, Cyclo Cross and Track Bikes.

  • 291
    Onza Tires
    CA, USA
    Booth: 841

    Our Products come with the latest technologies in the field of Tire Design. Our technologies make our tires and tubes so excellent!

  • 292
    Quebec, Canada
    Booth: 106

    Since day one, we?ve been an integral part of a collective movement that brings people together from all rides of life. From group riding to cycling clubs, we believe that the more people we get on bikes, the more we all benefit as a society. It?s the kind of thinking that runs deep at Opus and is translated into the design of each and everyone of our bikes. No matter what your level of cyclist, we are driven to build high quality bikes that suit not only your riding style, but your lifestyle.Road warriors, recreational riders, trail blazers, urban adventurers, or that precious first bike, Opus is ready for you. With frames and components that feature the best available technologies, all of our bikes are designed to make every Opus ride ? the ride of your life.

  • 293
    Orange Bikes, Limited
    West Yorkshire, United States
    Booth: 408,409,422

    Orange Bikes is a bicycle manufacturer, based in Halifax, West Yorkshire in the UK. Orange produces a wide range of mountain bikes, ranging from the full-suspension downhill 324 to the steel hardtail P7.

  • 294
    Orange Seal
    Cedar Park
    TX, USA
    Booth: 240,238

    Tubeless Tire Sealant

  • 295
    Ortlieb USA
    WA, USA
    Booth: 809,808

    Waterproof Bags, Packs, and Gear Made in Germany.

  • 296
    Osmo Nutrition
    ca, United States
    Booth: 197

    We exist to help you feel great, so you can be great. We have scientifically developed hydration and recovery products using natural ingredients to deliver proven performance benefits. We work hard to advance the understanding of how the human body works and what to consume to perform optimally. We strive to share what we learn with our customers to help them improve, just as they help us to do the same. See you out there feeling great and being great.

  • 297
    Osprey Packs
    CO, USA
    Booth: 143

    Independent since 1974 and still anchored by the design genius of company founder and owner, Mike Pfotenhauer, Osprey Packs has long set the standard for creating innovative, high quality gear carrying equipment. The collection includes packs and bags designed to help adventurers enjoy their outdoor, biking, active everyday and travel pursuits.

  • 298
    Otso Cycles
    Booth: 480

  • 299
    OTTO DesignWorks
    OR, USA
    Booth: 425

    OTTO DesignWorks has a simple mission to create and deliver smart products for cycling and outdoor markets. OTTOLOCK is an all-new cinch lock for both cyclists & outdoor enthusiasts who value their gear and need a small, safe, and lightweight solution.

  • 300
    Panaracer Corp
    CA, USA
    Booth: 465

    High end Japanese made bicycle tires for the most demanding riders.

  • 301
    Park Tool
    St. Paul
    MN, USA
    Booth: 712,713

    Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, they are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of professional and home bicycle mechanics around the world.

  • 302
    Pen Velo
    San Mateo
    CA, USA
    Booth: 601

    Peninsula Velo is a 501(c) (4) non-profit corporation , USA Cycling and Northern California / Nevada Cycling Association (NCNCA) registered club that promotes participation in recreational riding, racing and bicycling advocacy in the Bay Area through:

  • 303
    People for Bikes
    CO, USA

    PeopleForBikes is a movement to make riding better for everyone. They are uniting millions of individuals, thousands of businesses, and hundreds of communities to improve bicycling. Join the movement at

  • 304
    Picky Bars
    OR, USA
    Booth: 256

    Made from real food ingredients, Picky Bars are dairy, gluten, soy, and GMO-free, digest easily, and taste amazing. Balanced macronutrients provide quick-releasing carbs as well as long-acting fuel sources, and offer seven grams of protein for recovery after.

  • 305
    Booth: 560,570,571,561 is the top source for mountain bike news, photos, videos and classifieds. If you're looking to showcase your riding, you'll be in great company, with over 14 million photos, 450 thousand videos and the most active and engaged rider community on the net today. delivers the most mountain bike content on the internet with 70 million page views per month and 300 terabytes of data monthly, making it the largest action sports website in the world

  • 306
    Pit Viper
    UT, USA
    Booth: 153

    The Sunglasses that Sunglasses would wear if Sunglasses could wear Sunglasses.

  • 307
    Pivot Cycles
    Az, USA
    Booth: 723,724

    Pivot Cycles is Performance Redefined. Makers of high performance mountain bikes and the Pivot Factory Racing Team.

  • 308
    Po Campo
    NY, USA
    Booth: 427

    Bike Bags for women who love to use their bike to get around.

  • 309
    Park City
    UT, USA
    Booth: 348,349,350,351

    POC is a Swedish brand with a strong mission to do the best we can to possibly save lives and reduce the consequences of accidents to gravity sports athletes and cyclists.

  • 310
    Polygon Bikes
    East Java, Indonesia
    Booth: 471,470

    Have a chance to TEST RIDE our newest bikes at Sea Otter!Polygon Bikes is a global manufacturer with a 28 year history of building high quality bicycles.Unlike many competitors, Polygon owns and controls much of it's own manufacturing, assembly and distribution ensuring consistent quality. Polygon's global design team, dubbed the "Ripple Coalition", works closely with Polygon sponsored riders, international distributors and grass roots programs to ensure that current and upcoming designs are cutting edge.

  • 311
    CA, USA
    Booth: F-37

    We will be serving our famous Burritos and Hamburgers during the events. We are also available for catering your special events and parties.

  • 312
    Poseidon Crown Bike Corp.
    La Habra
    CA, USA
    Booth: 882

    Manufacture and design entry to mid-level road bikes

  • 313
    Praxis Works
    Santa Cruz
    CA, USA
    Booth: 171,170

    Bicycle Components - Cranks, Wheels, Bottom Brackets, Chainrings...

  • 314
    Prevelo Bikes
    Westlake Village
    CA, USA
    Booth: 318

    Prevelo Bikes is a premium brand of bikes for kids, engineered to inspire confidence and be easy, safe and fun to ride. Our bikes range from 12" balance bikes to 24" bikes. All Prevelo bikes are made of lightweight custom formed aluminum and feature quality components carefully selected to provide the best riding experience for kids.

  • 315
    CO, USA
    Booth: 511,510,509,508

    Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity.At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to t-shirts you can wear on your day off. So throw on your Primal and go play nice with the other wild, crazy animals. Visit us at

  • 316
    Pro-Lite International
    Taichung, Taiwan
    Booth: 393,392

    Hand-made wheel manufacturer in Taiwan. The largest hand-made wheel maker in the world.

  • 317
    Santa Fe Springs
    CA, USA
    Booth: 210

    Founded in 1973, Pro-Tec is the original action sports protective gear brand, featuring the market?s most recognizable style of helmets. Pro-Tec designs are often imitated but never truly duplicated; that?s because no other brand has over 40 years of protective heritage in action sports. Today Pro-Tec delivers the very best in modern protective equipment with a broad range of impact technology options for a variety of action sports, while still maintaining the classic style that made the brand famous. Pro-Tec will always be the original action sports protective gear brand, and continues to support and protect riders around the world so they can keep innovating, expressing, and progressing.

  • 318

    Progold Lubricants manufactures premium chain lubricants and bike care products.

  • 319
    Monza Brianza, Italy
    Booth: 397

    Prologo manufactures High-end saddles, tapes and grips focused on innovation, performance, quality & design. Each product is developed and tested together with the best athletes and with biometric researches, that meet the needs of every rider optimizing comfort and performance. Important victories and memories have shown as research, details and innovation make the difference, this is the reason why Prologo is always the saddle loved by Pro.

  • 320
    ProNet, Inc.
    WA, United States
    Booth: 545,546

    Clement Cycling tires, Sweat GUTR sweatbands, IceToolz, BibBits magnetic bib holders, Effetto Mariposa tire sealant & tools, Sprintech Road/MTB mirrors, Paincakes Cold Packs, Action Wipes athletic body wipes.

  • 321
    Proudfoot Cycles
    CO, USA
    Booth: 467

    Proudfoot Cycles manufactures carefully considered bikes, deliberately designed for uncompromised quality and performance - on or off the trail.

  • 322
    Pure Cycles
    CA, USA
    Booth: 251

    Cycling at its purest. Single-speed, city, cruiser, road, urban/commuter, and electric bikes designed in Los Angeles, Calif. Our mission is to get more people on bikes.

  • 323
    QARV Imports
    Colorado Springs
    CO, USA
    Booth: 159,161

    Distributors and Importers of EVOC Sports, AbsoluteBLACK, and SMOOVE Lube.

  • 324
    Qloom Bikewear
    Colorado, United States
    Booth: 575

    Originally started in Switzerland, we were founded with the idea of combining innovative mountain biking apparel with styles and a vibe inspired by surfing. 10 years later, we continue to deliver the most comfortable and functional apparel enhanced by eye catching designs.

  • 325
    Race Face
    BC, Canada
    Booth: 756

    Based in Vancouver, B.C., Canada, Race Face, a subsidiary of Fox, designs and manufactures leading-edge performance cycling components, clothing, and protection. Race Face products are distributed in more than 40 countries globally. The company sponsors a number of professional riders. For more information, visit

  • 326
    Raleigh Electric
    Simi Valley
    CA, USA
    Booth: 551

    Raleigh and IZIP Electric Bikes

  • 327
    Red Monkey Sports
    CA, USA
    Booth: 840

    At RedMonkey Sports, we are all about the love of cycling. Our staff members are all experienced riders and understand the products cyclists need. We design cycling accessories that fit the demands avid riders require, products that people love to use, and products that make cycling a safer and more comfortable sport. We believe in what we develop, and stand behind them 100%.

  • 328
    Red Wolf Technologies
    UT, USA
    Booth: 860

    Bike racks for pickup trucks.

  • 329
    Renovo Hardwood Bicycles
    OR, USA

    Renovo Hardwood Bicycles pioneered modern hollow wooden frame technology in 2007 with the goal of making an exceptionally smooth-riding performance bicycle. Since then we have sold hundreds of custom bicycles to acclaim from riders around the world. In 2017 we are entering our next phase of complete production bicycles available with little to no wait time. We are excited to be able to offer the exceptional ride of our bicycles to more riders.

  • 330

    We sell the worlds first and only Shock Absorbing Grip System.

  • 331
    Reynolds Cycling
    UT, USA
    Booth: 530

    Can a company be new and old at the same time? Here at Reynolds Cycling, the answer is most definitely, yes. Our tagline, ?Experience | Performance? sums it up perfectly.From our newly expanded headquarters in the Wasatch Mountains of Utah, we build on the iconic heritage of the Reynolds brand with a mandate to innovate, challenge conventional wisdom, and redefine performance.Passion drives us. Technology feeds us. We are solely focused on making the best, lightest, and fastest wheels available and we have a dedicated research and development team headed by carbon fiber pioneer Paul Lew. A former professional triathlete and a roadie who logs thousands of miles each year, Lew understands performance.Reynolds Cycling started in the U.S. in the early 1990?s and revolutionized the world with the high-end Ouzo Carbon Fork. We brought the first carbon clincher wheelset to market. The designs, molds, production techniques, and processes that we developed have created an industry.We are scientific in our processes, innovative in our designs, and uncompromising in our selection of materials. We deliver unparalleled experience and performance.

  • 332
    Ride Life Ride Giant Demo
    Newbury Park
    CA, USA
    Booth: 650

    It began with lightweight aluminum frames. Giant?s ability to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminum and composite engineering. We introduced the first affordable carbon fiber bike, the Cadex 980 C, and transformed high-performance road bikes with our Total Compact Road design. In mountain biking, Giant?s Maestro Suspension established a new level of performance for off-road riding and racing. Today, Giant and Liv bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice, naturally. We think it makes the world a better place. Demo one of our award-winning bikes today.

  • 333
    RideFast Racing
    Mission Viejo
    CA, USA
    Booth: 482

    World-class, carbon mountain and road racing wheels. Handbuilt in California.

  • 334
    San Francisco
    CA, USA
    Booth: 182

    rideSFO is the convergence of riders, lifestyle, and products. Founded on March 17, 2003 as an online forum where riders connect for anything related to riding. Over time, it?s evolved into a brand and a storefront featuring fine mountain bike and adventure goods. We're dedicated to providing all the tools for the "Lounge Chair Life". Visit us at our flagship store in San Francisco's Potrero Hill and let's ride!!!

  • 335
    Road Bike Action Magazine
    CA, USA
    Booth: 763

    Road Bike Action Magazine: Cycling News, Product Reviews, and Race coverage.

  • 336
    Road Bike
    CA, USA
    Booth: 302,301,300,303 is the cycling resource site for road bike products, with reviews written by fellow cyclists. RoadBikeReview also has very active discussion forums, photo galleries, and classifieds.

  • 337
    Road Wise LLC
    OH, USA
    Booth: 803

    Made with 7 natural ingredients, Safety Skin Reflective Skin Spread is the first reflective product designed to be applied directly on your skin. Experience unmatched comfort, fashion, and performance in visibility enhancement.

  • 338
    Colorado, United States
    Booth: 898

    RockyMounts offers a full lineup of bike racks and locks to get you and your gear to your next adventure. Our innovative, high quality, and colorful designs offer convenience, safety, and unique style. Every member of the RockyMounts family is committed to creating innovative cargo accessories to make your ride unforgettable.

  • 339
    Rooster Wheels Bike Shop- Marina, Ca
    CA, USA
    Booth: 419

    A Community-Based Business Featuring Bicycles, UpCycles, Repair, ReBuilds, Custom Builds, Rentals, Parts, Accessories, and Service.Watch Us Grow, Soon to be Coffee and Deli with Live Music!

  • 340
    ROTOR America
    UT, USA
    Booth: 371,372,373,374

    Aluminum CNC bike components manufacturer.

  • 341
    Morgan Hill
    CA, USA
    Booth: 593

    If you want to immediately feel your upgrade money at work, look no further than our wheels. On the road front, you won't find wheels more tested, whether for performance or safety. The same can be said of our mountain bike wheels, except they're berated and hammered on the trail until the recipe is perfect. With any of our wheels, we make sure that your ride will always feel dialed and perfect. Roval wheels are designed with input from leading riders, experienced engineers, and aerodynamicists, resulting in fast, responsive wheelsets that have been ridden to multiple World Championships.

  • 342
    CA, USA
    Booth: 844,845

    Established in 1972, Dah Ken Industrial Co., Ltd. was initially set up to produce car and motorcycle parts. It wasn't until 1990 that the company decided to focus on the production of front suspension forks for bicycles. With almost twenty years of experience and technical expertise in manufacturing suspension systems under its belt, the company quickly established itself as a leader in the bicycle industry. The RST brand achieved low pricing and widespread use of shock absorbers in the global bicycle market, meaning shock absorbers were no longer restricted to the realm of highly priced bicycles.

  • 343
    Ryno Power
    San Diego
    CA, United States
    Booth: 832

    Sports Supplements

  • 344
    Safetti, USA
    Fl, USA
    Booth: 565

    Safetti has been active in the high technology sports apparel business for about 12 years. We are a family owned and operated company located in Medellin Colombia, that strives in offering outstanding quality. We have some of our biggest clients spread all across South America, Central America, Canada, U.S., United Kingdom , France, Australia, among others; we have been successful in providing them with the standard of excellence that has evolved over years in conjunction with cycling, triathlon, BMX, downhill and skating champions. Our products are carefully designed and meticulously manufactured with the highest quality standards, using innovative materials and the latest performance-enhancing Italian technologies. We offer accuracy, comfort and performance that will always be in style in the world of sports. We are extremely committed to excellence and customer service so we give you guaranty with all our products. Apart from our innovative standard collection, we produce uniforms that are custom made according to your needs and requirements, in three simple steps.

  • 345
    Sage Titanium Bicycles
    Oregon, USA
    Booth: 268,267

    Made in the USA Titanium frames: Production Road, Gravel, Cyclocross, and full Custom frames available

  • 346
    Santa Cruz Bicycles
    Santa Cruz
    CA, USA
    Booth: 542

    Quality Bicycles Since 1994.

  • 347
    WI, USA
    Booth: 218,219

    As a small, family owned company chalk full of cyclists, Saris is head-over-handlebars in love with the bike. That?s why they?ve been hand-building bicycle accessories at their world headquarters in Madison, Wisconsin, for over 40 years. From Saris bike racks to CycleOps indoor trainers to PowerTap power meters to Bike Fixation bike infrastructure, Saris has a little something for every type of cyclist. And as staunch supporters of bike advocacy at the local, regional and national level, Saris simply believes that a better world includes more bikes.

  • 348
    WA, USA
    Booth: 759

    Bicycle tires

  • 349
    Science in Sport
    London, United Kingdom
    Booth: 370,375

    Sports Nutrition

  • 350
    Scott Cycling Development
    San Francisco
    CA, USA
    Booth: 602

    Cross Country Mountain Bike Race Team focused on Juniors & U23 Athletes.

  • 351
    Scott Sports
    Salt Lake City
    UT, USA
    Booth: 746

    "No Shortcuts" defines the SCOTT spirit of doing things the right way, for the right reasons.It's how we see product design and it embodies the true beauty of sport - the greatest personal achievements aren't accidents, they are hard-earned and well deserved."

  • 352
    Huntington Beach
    CA, USA
    Booth: 819

    Saddle and Mountain Bike Components Manufacturer.

  • 353

    Sea Otter Beer Garden

  • 354

    Smooth, paved road in festival area designed for e-road demo purposes.

  • 355

    Sea Otter Exhibitor Services

  • 356

    Sea Otter Festival Pass Sales

  • 357

    Sea Otter First Aid

  • 358

    Event Information Booth

  • 359
    Sea Otter Classic Merchandise Boutique
    CA, USA
    Booth: 500

    World's Premier Cycling Festival on April 20 through 23, 2017

  • 360
    Sea Otter Europe
    Catalonia, Spain
    Booth: 747

    From 2017, the enthusiasts of Sea Otter Classic will have the opportunity to enjoy the Sea Otter Europe in Girona, the result of mixing the worldwide renown Monterrey Celebration of Cycling with the Mediterranean flavor of the Costa Brava.

  • 361
    WA, USA
    Booth: 428

    SealSkinz makes a range of waterproof socks, gloves and hats that battle the elements to help keep you dry, warm and active for longer. We are the original 100% waterproof and breathable accessory brand.

  • 362
    Seasucker, LLC
    FL, USA
    Booth: 164,166

    SeaSucker makes slick bike racks for cars that attach with powerful vacuum mounts. SeaSucker racks fit on almost any car with no special adapters, and the racks attach and remove in just seconds.

  • 363
    Selle Italia
    Casella d'Asolo
    TV, Italy
    Booth: 100

    Just like any champion cyclist can?t win without his teammates, Selle Italia can not make the world?s best saddles without drawing on our long tradition and extensive experience which have always driven to make great saddles.

  • 364
    Sena Technologies, Inc.
    CA, USA
    Booth: 897,896

    Bluetooth Helmet, Bluetooth Helmet with action camera

  • 365
    SH+ by Ma.Ro Group Srl.
    Booth: 397

    Quality, Italian made: Helmets, Eyewear and Goggles.

  • 366
    CA, USA
    Booth: 585

    Women's Active and Cycling apparel. Jerseys, shorts, capri's, bibs, skorts, tights, jackets and accessories. Women's specific brand, focused on delivering fit and fashion.

  • 367
    CA, USA
    Booth: 727

    Bicycle component manufacturer.

  • 368
    Shinola - Detroit
    Michigan, USA
    Booth: 134,136,135,137

    Shinola was conceived with the belief that products should be well made and built to last. As makers of modern watches, bicycles, journals and leather goods, Shinola stands for skill at scale, the preservation of craft and the beauty of industry.

  • 369
    Showers Pass
    OR, USA
    Booth: 239

    Based in Portland, Oregon Showers Pass is made up of a small team of outdoor enthusiasts who bike, run, hike climb and play in the outdoors. In 1997 Showers Pass was born from the desire to develop clothing and gear that would get people out on their bikes no matter the weather. Our reputation is built on our use high performance materials in combination with innovative functional design for cyclists and people that love the outdoors. We specialize in waterproof and breathable active apparel (rain gear), and have broadened our line to include baselayers, waterproof socks, and waterproof bags. Our products are used by pro cycling teams, mountain climbers, runners, cross country skiers, bike commuters, mountain bikers, firefighters, endurance athletes and anyone who demands a high level of performance from their gear.

  • 370
    Sidi Shoes
    CA, USA
    Booth: 397

  • 371
    Sierra Nevada Brewery
    CA, USA
    Booth: 692,800,880,881,F-18

    Founded in 1980, Sierra Nevada Brewing Co. is one of America's premier craft breweries, highly regarded for using only the finest quality ingredients. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse as well as advances in sustainability. It is famous for its extensive line of beers including Pale Ale, Torpedo(R), Hop Hunter(R) IPA, Nooner(R) Pilsner, Otra Vez?, Kellerweis(R), Porter, Stout and a host of seasonal, specialty and limited release beers. Learn more at

  • 372
    Silver Streak Cafe
    Santa Barbara
    CA, USA
    Booth: F-30

    We offer drinks and snacks along with coffee, smoothies, and Hot Dogs.

  • 373
    SKS Germany - SQlab
    IL, United States
    Booth: 403,404

    SKS Germany Bicycle Accessories and SQlab Performance Based Ergonomics

  • 374
    Skyline Bear Valley Mountain
    Bear Valley
    CA, USA
    Booth: 603

    Bear Valley is a friendly and relaxing High Sierra escape located in the beautiful Central Sierra Mountains. Nestled off Scenic Highway 4, this year-round destination offers activities from relaxation to extreme adventure in every season. Whether you?re looking to get your heart racing or to just slow down and savor the Sierra, Bear Valley is the perfect destination to enjoy the outdoors as Mother Nature intended.

  • 375
    SLAG Clothing
    Oregon, USA
    Booth: 865

    Street and Technical wear for the two wheel enthusiast

  • 376
    San Luis Obispo
    CA, USA
    Booth: 234

    Since 1989, Slime has been committed to providing our customers with high quality, innovative tire care products. As the worldwide leader in tire care, we offer a complete line that allows us to present retailers and distributors with a category solution, while giving customers the tools they need to care for their tires, save money, stay safe and have fun.Now widely distributed in over 80 countries, the Slime brand came from humble beginnings.The first bottles of Slime sealant were blended by hand with a power drill and drywall blade in a garage on the Central Coast of California. In such close proximity to mountain biking trails and sandy dunes perfect for off-roading, it didn?t take long for the ?green slimy stuff?, as it was often referred to back then, to develop a following. The Slime name stuck?and twenty years later our sealants continue to be at the heart of our business.

  • 377
    Smanie Saddles
    CA, USA
    Booth: 843

    Smanie means passion for sport and we live this passion everyday.

  • 378
    Smith Sport Optics
    OR, USA
    Booth: 262,261,260,263

    Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at

  • 379
    Smokin Mary
    CA, USA
    Booth: 849

    About the Product? For the cocktail connoisseur, her depth of flavor is luscious and profound.? For the Bloody Mary fan, her ripe-tomato richness and smoky notes are tempting and tantalizing.? For the cunning mixologist, she?s a succulent substitute for anything crafted in a big-batch lab.? For the star watcher, she?s been featured at the Sundance Film Festival? For lovers of California wine, she?s crafted in the viticultural foothills of Northern CaliforniaRich, deep, savory, tangy? Is it possible for a bloody Mary mix to be decadent? Or is this the way the gods intended it? Have lesser mixes been lowering the bar for us all these years? The ripe, bold, ample tomato goodness, the generous body, the subtle hint of smoke on the tongue, the peppery thrill?Smokin? Mary Smoked Bloody Mary Mix is what we never knew we were missing. For the cocktail connoisseur, she raises the bar on taste. For the cunning mixologist, she rivals anything formulated in the private flavor laboratory. Concocted by a farmer?s daughter in the lush, fertile land of Northern California, Smokin? Mary Smoked Bloody Mary Mix is a thing of beauty, and the beginning of a beautiful relationship with one splendid tomato.

  • 380
    Smoove Bicycle Lube
    Colorado Springs
    CO, USA
    Booth: 158

    The Cape Epic in South Africa is one of the most demanding races, for both riders and their equipment. With dusty conditions and numerous creek crossings throughout each day, riders found themselves with no choice other than to bring a bottle of chain lube on each stage. We knew this wasn't the only option, and there had to be a better way.That is where we developed our passion to create the first TRUE all conditions, long lasting chain lube. The end result is SMOOVE, a long lasting lubricant formulated to withstand even the most demanding conditions.

  • 381
    Snow Summit Bike Park
    Big Bear Lake
    CA, USA
    Booth: 358

    As Southern Californias premier four-season destination, Big Bear Mountain Resorts feature SoCals only lift-served bike park and an extensive network of professionally built and maintained trails for riders of all disciplines and abilities. Whether you?re new to the mountain bike scene, or a seasoned rider, BBMR is the place to be for all things Mountain Biking this summer.If you live to ride, then a 2016 Season Pass is the way to go. It?s a great value, and 16/17 winter pass holders receive a discount on their summer pass. With several options to choose from, theres something for everyone.

  • 382
    CA, USA
    Booth: 142,144

    SockGuy, manufacturer of the most comfortable performance socks you?ll ever wear, is a 20-year-old company comprised of avid cyclists, runners, club players and weekend warriors. All of SockGuy?s performance socks are made in the USA and feature superior comfort and exceptional durability. SockGuy has hundreds of original sock designs sold across the US and worldwide. SockGuy also makes cool custom socks for your company, team, club or event. Call toll free at 888-232-5376 or check out our website for more information today. PERFORMANCE + PERSONALITY COMFORT + STYLE It doesn't get any better than this @

  • 383
    CT, USA
    Booth: 520

    At Sombrio, we take a great deal of pride in the fabric we use in our technical & casual wear. They are the foundation of our products. We have sourced premium materials from suppliers across the globe to compliment our designs, so please enjoy our latest innovations.

  • 384
    Sonoma Teriyaki
    CA, United States
    Booth: F-23,F-22

    Deliciously cooked chicken kebobs and other Asian specialty foods.

  • 385
    SOS Socks / Tru-Kits
    CO, USA
    Booth: 492

    Specializing in quality custom cycling kits for your team or club and custom made socks for your Cycling, Running or Triathlon Club or Event.

  • 386
    Virginia Beach
    VA, USA
    Booth: 337,339

    Source is an original manufacturer of Hydration Systems and Packs.Our award winning packs include the brand new "Hipster" hydration belt that won Enduro Magazine's Design & Innovation Award for 2016.Source Hydration Systems are famous for their maintenance free, taste free technology. With Source Widepac's Glass-Like film, bacteria have a very hard time growing on the surface of the bladder,so water can stay fresh for days. Before each ride, you simply fill up and go!D|Vide, a double compartment solution for carrying both water and energy drink, is a unique solution that has been widely adopted by riders in the last 2 years.Source is an Israeli company, with all the development and most of the production kept local.

  • 387
    Newport Beach
    CA, USA
    Booth: 326,324

    SP GADGETS - Accessories for action sports cameras. SP CONNECT - The world's most versatile mounting system through which various accessories (smartphones, LED lights and cases) can be mounted on bicycles, running armbands, motorcycles, in cars, etc. The system is fully compatible with GoPro mounts.

  • 388
    WA, USA
    Booth: 528

    Spank is a leading maker of handlebars, stems, rims, pedals and wheels.

  • 389
    Morgan Hill
    CA, USA
    Booth: 903,900,901,902,718,717,716,715,904

    Specialized was founded in 1974 by riders for riders. Based in Northern California, we focus on the rider's need for functional and technically advanced products that provide a performance benefit.

  • 390
    Speedplay, Inc,
    San Diego
    CA, USA
    Booth: 443,452

    Clipless and Flat pedals for Road and Off-Road.

  • 391
    Spice It Up Catering
    CA, United States
    Booth: F-6

    Southwest American Rotisserie and Grill.

  • 392
    Spokes Family Bike Colletive
    Ca, United States
    Booth: 909

    The Family Bike Collective is a non-profit program of SPOKES National that can be scaled to be a part of your community bike shop or a stand-alone enterprise. It is dedicated to getting children on bikes that match their sizes, personalities, and lifestyles. If you want to: - provide your child with a bicycle that will fit them as they grow, - have your child "graduate" from bikes as they become better cyclists, - stop having to store old bikes in your garage, - participate in a simple trade-in/ buyback partnership that will save you money while giving your kid the best cycling experience, - gift a child in need so they can get to school and lead a healthier lifestyle, Check us out at Spokes National Is a movement to inspire fund and organize mobility, health, and economic vitality through bike culture, cycling industry, and personal health enhanced by bike riding and its connected Industries activities and cycle culture.SPOKES National has a mission to increase mobility economy and community health in our urban communities.We implement replicable programs best practices and community building projects that have proven to have a vital impact where the rubber hits the road... This zone of influence often revolves around urban centers attracting the most diverse populations of innovative resilient cycling cultured entrepreneurs and innovators.

  • 393
    Sport Specifics
    Chagrin Falls
    OH, USA
    Booth: 462

    Go faster, stronger and longer without the pain of burning muscles. This unique supplement uses calcium, magnesium and Vitamin D to increase VO2 max, anaerobic threshold and time to exhaustion. Taken an hour before exercise, these natural forms preload your bloodstream with lactate to raise your threshold and boost performance, so your muscles function at their very best. Take after strenuous exercise to eliminate soreness and quicken recovery. Healthy and legal for international competition.

  • 394
    Spot Bicycles
    CO, USA
    Booth: 317,319

    Spot Brand is a family-owned bicycle company located in Golden, Colorado.We have a proven history of innovation and an unwavering commitment to top-level engineering and design. From our modular frame concepts to our smart dropouts to our patented belt drive innovations and suspension technologies, Spot Brand creates bikes that go faster, last longer, maximize your enjoyment, and simplify your cycling lifestyle.We offer bikes that cover all the leading categories: Mountain, Street, Cyclocross, Road, Geared, Singlespeed, and Full Suspension.

  • 395
    SR Suntour and Novatec
    WI, USA
    Booth: 184,185

    TEST RIDE the latest SR Suntour podium winning suspension forks, rear shocks, and cranksets. Our trail and enduro bikes are all rolling on light and strong Novatec wheels. Let our Envelo techs set you up for a great ride on the fun and flowy trails at Sea Otter.

  • 396
    IL, USA
    Booth: 703,704,705,706,707

    SRAM(R) is a global manufacturer of high-end bicycle components. Founded in Chicago, Illinois in September of 1987 with the invention of Grip Shift(R) ? a revolutionary twist shifter that enabled shifting gears with the twist of the wrist. In 1997 SRAM acquired Sachs Bicycle Components, in Schweinfurt, Germany and expanded its global reach throughout Europe. In 2002, they acquired RockShox(R), adding suspension components to its ever-growing product offerings. In 2004 both Avid(R) and Truvativ(R) were acquired, adding disc brake technology and crankset proficiency to its line. In the fall of 2007, Zipp(R) was added to the mix bringing high-end carbon fiber wheelsets and accessories into the family. In May of 2011, the Power Measurement brand Quarq(R) joined the team. Today, SRAM is the 2nd largest manufacturer of bicycle components in the world. With 3000+ employees, and offices and manufacturing in 20 countries, SRAM is truly a world-class leader in performance bike parts.

  • 397
    SRM Training Systems
    Colorado Springs
    CO, USA
    Booth: 417

    Powermeter Manufacturer and Training Systems.

  • 398
    Stages Cycling
    OR, USA
    Booth: 369,376

    The world's foremost manufacturer of bicycle power meters and power focused head units.

  • 399
    Stan's NoTubes
    Big Flats
    NY, United States
    Booth: 557

    The First Name in Tubeless

  • 400
    Stealth Electric Bikes
    ID, USA
    Booth: 910

    With military precision, our engineering team fuses together a premium parts arsenal with a moto-style, all-terrain frame design, ensuring every Stealth model is capable of dominating any trail the planet can throw at it. Each Stealth bike is engineered with a dedicated purpose in mind and offers bespoke technology, capable of delivering bombproof performance and unparalleled durability. The B-52 is our all-round enduro assault weapon, the F-37 excels across technical downhill trails, while the H-52 is for motocross enthusiasts looking to add a new dimension to their two-wheeled experiences.

  • 401
    Cherry Hill
    NJ, USA
    Booth: 531,535,534,533,532

    When you see a Subaru driving down the road or at a trailhead, chances are it will be loaded with a mountain bike, kayak, or skis. That's because the Subaru Symmetrical All-Wheel Drive System provides drivers with superior performance in all types of conditions - essential for transporting outdoor sports enthusiasts to the mountains, the river and those "off the beaten path" destinations with safety and confidence. You could say that Subaru is the official vehicle of the outdoors.

  • 402
    CT, USA
    Booth: 520

    Bred in British Columbia, Canada from towering granite peaks and verdant coastal rain forests, SUGOI's product designs have been shaped by its environment from day one. Since 1987, our origins and the harsh Canadian climate have forged a culture of innovation and resolve that can be summed up in one word: Incredible.It is this wide?ranging playground that provides the perfect environment for SUGOI to perfect our products?the only thing that stands between an athlete and the elements. Survival is not enough; our products must thrive in a place like this.What we do: design and create performance apparel that doesn?t just meet high standards, it sets them. So you can do what you do: push your body and mind to perform at their limits no matter what the climate throws at you, from sudden mountaintop squalls to simmering desert heat.

  • 403
    Summit Bike Club
    Park City
    UT, USA
    Booth: 600

    Two Time USA Cycling MTB Club of the Year: 2015 & 2016Based in Park City, UT with junior programs across the state and into Texas for multiple age groups from 9-22. Our goal is to grow mountain biking and through our programs and events such as the Tech Dev Pro XCT, we are working to do so. #growMTB

  • 404
    WI, USA
    Booth: 556

    Lightweight, durable, high performance wheel sets, rims and hubs for mountain biking, BMX and road cycling.

  • 405
    Sunstar Engineering Italy SRL
    Monza Brianza, Italy
    Booth: 439

    More POWER to your brakes. More LIFE to your rides.

  • 406
    Suomy Helmets
    CA, USA
    Booth: 397

  • 407
    Tacx International B.V.
    Zuid-Holland, Netherlands
    Booth: 874,873

    The internationally well-known brand Tacx develops innovative, high quality products that inspire you to push your limits.Tacx is driven by a great passion for sport and technique when designing, producing and supplying indoor bike trainers and bike accessories. The company?s main strength lies in the fact that practically everything is designed and manufactured in-house and products are developed and optimised in cooperation with professional athletes. trainers, rollers, repair stands, bicycle tools, bottle cages and bottles, they arise from our passion for the sport.

  • 408
    Taishan Sports United States
    San Mateo
    CA, USA
    Booth: 183

    Since its founding in 1978, Taishan has become a trustworthy brand in the international sporting goods industry. Taishan products are made using the most advanced technology and environment-friendly materials, and are certified by many international federations, including FISU.

  • 409
    Tannus Tires
    Spanish Fork
    Utah, USA
    Booth: 777,778

    Introducing puncture proof, lightweight, eco-friendly tires that attach to your current rim. Imagine commuting and training without a pump, tubes, and stress.

  • 410
    TASCO MTB Apparel
    CA, USA
    Booth: 269,270

    TASCO MTB Lifestyle is mountain biking to the core! As a San Diego-based brand we incorporate the culture and style of the coastal community into our designs, and seek to bring out the stoke that our outdoor adventures inspire us with.

  • 411
    Taste of Mexico
    CA, USA
    Booth: F-32,F-11

    We serve authentic Mexican Food.

  • 412
    Team Illuminate
    San Francisco
    CA, USA
    Booth: 192

    US based men's and women's UCI cycling team - our mission is to show how cycling can connect individuals, communities and cultures!

  • 413
    Tepui Tents
    CA, USA
    Booth: 435,436

    Roof Top Camping Tents. Our tents are made with the most durable rip-stop waterproof materials that will stand up to the most extreme conditions. They easily mount directly to your roof rack or aftermarket roof bars and can be fully setup in just a few minutes.

  • 414
    Minnesota, United States
    Booth: 474

    Tires made to master your terrain.

  • 415
    Terrene Tires
    MN, USA
    Booth: 473,472,481,480

    Tires and Components.

  • 416
    The Juicery
    CA, USA
    Booth: F-3,F-24

    We will be selling quality organic beverages during the Sea Otter Classic. Stop on by for a taste.

  • 417
    The Pickle Juice Company
    TX, United States
    Booth: 305

    Pickle Juice Sport was developed in 2001 for the express purpose of treating and preventing muscle cramps and replenishing electrolytes for endurance athletes. In addition to having over 10 times the amount of electrolytes without any of the sugars as most sports drinks, Pickle Juice Sport and Pickle Juice Shots attack cramps where they start... in the message from the nervous system to the muscle that is signalling the muscle to engage. The ingredients that create the unique flavor of Pickle Juice Sport work to function as a neural inhibitor which is why this product works as well as it does compared to other treatments.

  • 418
    Los Angeles
    CA, USA
    Booth: 804

    Thousand specializes in heritage inspired bike helmets and accessories.

  • 419
    CT, USA
    Booth: 536,537

    Thule was established in Sweden in 1942. And ever since then, we've made it our business to bring you closer to the world and your passion for life. We are an international group of people united by our own passion for helping active families and outdoor enthusiasts. Thule helps you transport anything you care for safely, easily, and in style so you are free to live your active life. We believe in the value of an active life ? whether you're in the city or the great outdoors.

  • 420
    Tifosi Optics
    Georgia, USA
    Booth: 141

    Tifosi Optics Tifosi Optics provides technically advanced eyewear to sports enthusiasts with a dedication to authenticity, affordability and innovation.

  • 421
    TIMBER Mountain Bike Bells
    CA, USA
    Booth: 390

    The original mountain bike bell. Trail awareness when you need it. Silence when you don't.All of our bells feature a patented on-off switch that controls the internal clapper. Slide it down for ring mode, or up for silent mode.The motion of the bike activates the sound. Because the sound is passive, you communicate your presence to other trail users in a friendly, non-aggressive way.

  • 422
    Topeak - Elite
    MA, USA
    Booth: 207,205,206,204

    For more than 70 years Todson has been a fixture of the bicycling industry in the United States. Representing some of the world's most storied cycling brands over the decades, Todson has built an unrivaled level of expertise in the cycling and sporting goods industry. As a full-service organization offering distributors, retailers and consumers a complete range of products and services, Todson is uniquely positioned in a dynamic and ever-evolving landscape.

  • 423
    Trailcraft Cycles
    Fort Collins
    CO, USA
    Booth: 426

    Trailcraft Cycles builds high performance light weight 24-inch and 26-inch mountain bikes for aspiring young riders, teens, and women. Trailcraft Cycles was created to answer the need for a high performance, lightweight, 24-inch and 26-inch bicycles. With super high end components mirroring those of mountain bikes two to three wheel sizes bigger, Trailcraft Cycles brings two options of both aluminum and titanium bicycles to the kids bike market. Nestled on the edge of the Rocky Mountains, Trailcraft Cycles was founded in Fort Collins, Colorado which is known for for its great riding and family friendly atmosphere.Please stop by to say hi at booth 426 and demo a Trailcraft!

  • 424
    Booth: 561

    Trailforks is the leading mountain bike trail map app and trail management system.Whether it's a Rider, Trail Association, Race Organizer or Land Manager; everyone is using Trailforks.

  • 425
    Trailine Mountain Bikes
    San Clemente
    CA, USA
    Booth: 846

    Welcome to the new standard in Mountain Bikes.

  • 426
    Trek Bicycle
    WI, United States
    Booth: 736

    Wherever you ride, however you ride, we share a common experience. We believe in bikes.

  • 427
    Trek Factory Racing - MTB
    WI, USA
    Booth: 736

    Trek Factory Racing MTB is an international collection of cross country mountain bike racers. Comprised of World Cup champions, national champions, and Olympians, Trek Factory Racing MTB races across the globe throughout the UCI World Cup calendar.

  • 428
    Trips for Kids
    San Rafael
    CA, United States
    Booth: 875

    Visit the Trips for Kids booth for great bargains on merchandise. All the funds raised from sales support our Trail Ride and Earn-a-Bike programs for low-income youth.

  • 429
    CA, United States
    Booth: 569


  • 430
    UT, USA
    Booth: 847,848

    TRP was founded on the idea of building the highest quality braking systems available in the bicycle industry. TRP Brakes are designed for superior levels of performance and durability achieved through the use of advanced production techniques, accurate processing and meticulous quality control. By using exotic materials such as Carbon Fiber, Titanium and TT6 Aluminum, TRP brakes set a new industry standard for lightweight and precise control. TRP brakes are extensively tested for reliability and safety on and off-road, and in the laboratory - by a company with more than 20 years experience designing and manufacturing bicycle brake systems.

  • 431
    TSG USA Inc.
    CA, USA
    Booth: 658

    Complete body protection. Designed by Riders.

  • 432
    Turner Bikes
    CA, USA
    Booth: 609,610,611,612

    Building American made suspension mountain bikes since 1994, Turner Suspension Bikes has been at the forefront of suspension mountain bike technologies for one very important reason. . . because we ride what we build.We simply design and build suspension mountain bikes that are meant to be ridden hard, purely because we prefer riding our bikes over fixing them.

  • 433
    U.S. Military Endurance Sports
    CO, USA
    Booth: 484

    A sports team that provides purpose through sport to Active Duty, Retired, and Veterans!

  • 434
    Underground Bike Works
    WA, USA

    Mountain bike manufacturer. Our plan for a bicycle industry uprising has been launched. We have worked diligently to meld emerging technologies, incorporate militant product testing, and create some amazing bikes. We are set to change distribution models, invigorate you and your experience as a consumer, and provide fanatical customer service. Gone are the archaic and inefficient (read expensive) value propositions of the big bike shops. No more shops that only want to sell you what they have had sitting on the floor the longest or has the highest margins. Some of the world?s best bikes are about to be released, right here. Join the revolution. Prophecy Cycles

  • 435
    Union Sport
    El Monte
    CA, USA
    Booth: 216

    Cycling saddles

  • 436
    United Bicycle Institute
    OR, USA
    Booth: 259

    World leader in bicycle mechanics and framebuilder training.

  • 437
    US Army
    CA, United States
    Booth: 780

    US Army Recruiting Station Seaside

  • 438
    VEE Rubber Corporation Ltd.
    BANGKOK, Thailand
    Booth: 815,816

    Bicycle Tires.

  • 439
    Booth: 211

    Velo Enterprise began with founder Stella Yu?s vision to create perfect saddles for all types of demanding cyclists. In 1979, Stella Yu founded Velo Enterprise Co., Ltd. with the goal of meeting the individual needs of every cyclist.Velo now looks back at over 30 years of consistent development and learning from this experience. The company is proud to be among the world?s leading designers and manufacturers of high-quality saddles, grips and handlebar tapes, confirming that, ?For more than 10 million cyclists a year, one brand just feels right!?Driven by a constant pursuit of success, Velo uses its expertise to tailor all of its products for different types of cyclists, including recreational riders, passionate cycling enthusiasts and professionals, and for different type of bikes, especially E-Bikes.

  • 440
    Velo Gioielli
    Lake Oswego
    OR, USA
    Booth: 691

    Handmade cycling themed art and spoke bracelets.

  • 441
    Velocity Bike Parks
    Mount Hermon
    CA, USA
    Booth: 414

    Velocity Bike Park is an instruction-focused progression-based bike park with riding features for many types of riders. The park will include two pump tracks, a mountain bike skills zone, aerial jump bag, gravity trails and more.

  • 442

    Velocomp makes the PowerPod and PowerHouse Bike App. Velocomp's philosophy of #Bikeintelligence gives cyclists user-scaled, expert insight to improve their cycling. For beginners, that means PowerPod and PowerHouse Bike training app, for a full power and Hunter Allen designed power training package for just $325. For elite riders, that means aerodynamic, braking, drafting, bike handling, rolling resistance, and far more in-depth power, technique and efficiency analysis metrics.

  • 443
    BC, Canada
    Booth: 750

    velofix is the largest fleet of Mobile Bike Shops in North America, founded with a passion for cycling and a goal to give people more time to do what they love ? Ride!velofix provides a premium service for all types of bikes; road, mountain, tri, cyclocross, and commuter. Our full service Mobile Shops are equipped with all the tools and certified technical experience needed to get you back on the road. All services are performed right where you are?that's right, we come to you!Booking with us is as easy as 1-2-3; Book online, we come to you and fix your bike, and you go ride.To book a service or learn about our franchise opportunities, please visit us at

  • 444
    Ft. Lauderdale
    FL, USA
    Booth: 202,200

    VELOSURANCE - Bicycle insurance to protect your cycling lifestyle.Covering all types of accidental damage, theft, medical, liability, and stranded cyclist assistance.Rider owned and operated - Underwritten by Markel American speciality insurance company.VELOSURANCE - Because stuff happens.

  • 445
    Velotec Sports
    LA, USA
    Booth: 576

    Bicycle helmets and bike trailers.

  • 446
    Santa Rosa
    CA, USA
    Booth: 381

    veloToze makes innovative products to help you enjoy your ride, even in the cold and rain. We currently sell shoe covers, toe covers and helmet covers for road cycling. Whether it's race day, training day or just another day riding to the office, we hope our products help you ride on.

  • 447
    Veneto Sportswear
    Florida, USA
    Booth: 266

    VENETO brings you the essence of Italian craftsmanship: design, technology and history from the heart of the cycling mecca, Veneto. Created in the US handmade in Italy, our products reflect our clear understanding of the apparel needs and stylistic preferences of North American and European cyclists and triathlete alike.If you're interested in working with us, we're currently looking for representatives throughout the US and Canada who are passionate about cycling and would love to represent a dynamic brand of apparel. Stop by our booth and lets chat!

  • 448
    Vigor Audio Helmets
    CA, USA
    Booth: 412

    Vigor Audio Helmets aim to enhance your action sports adventures with streaming Bluetooth audio seamlessly integrated our helmets with no extra parts required. Our mission is to get customers to cut the cord, ditch the ear buds and ride/skate safer. We hope this will also increase the willingness to wear a helmet in sports where you see top level athletes not doing so.

  • 449
    Vintage Electric Bikes
    Santa Clara
    CA, USA
    Booth: 907,908

    The Vintage Electric vision goes beyond just building bikes. Founded upon old school American manufacturing values and paired with the most cutting edge technology on the market, Vintage Electric offers the highest quality handcrafted products. Our mission is to create beautiful electric bikes that stand the test of time.

  • 450
    Visionary Injection / Bike Vault
    San Marcos
    CA, USA
    Booth: 689

    Booth #689Development group for bicycle related parts.Currently offering items such as Portable Quick Link Tool, Silicone bartape and grips.

  • 451
    MA, USA
    Booth: 100,101,102,103,104,105,106,107

    Since 1953 Vittoria Industries Ltd. has built highly reputable partnerships within in the cycling industry and created a unique brand image. Today?s Vittoria Industries Ltd. is the world?s leading manufacturer of bicycle tires, with an annual production of more than 7 million tires and 900.000 famous tubulars and cotton tires. Its research & development center develops the best racing tires for all levels, especially the unique Corsa Series cotton tires.

  • 452
    Vittoria Shoes
    Booth: 397

    In 2016 Vittoria Cycling Shoes and Helmets celebrated 40 years of cycling innovation, never forgetting the heritage of products Made in Italy. We are now looking forward to the next 40 years. Our mission is to position the Vittoria brand and its products in the modern environment of the cycling world. The ?New Vittoria? continues with the quality products, innovative technologies and technological studies throughout our road and off road range.Every pair of Vittoria shoes is designed, developed and handmade in Biella Italy following the Italian craftsmanship tradition. In our factory we plan and control the entire production process by joining our extensive footwear manufacturing know-how with tireless technological research and innovation. As a result, the materials, as well as the entire production process are controlled and tested at every single step by highly qualified technicians.Our product offerings include cycling shoes, helmets and apparel. Check out our website for our extensive product offering.

  • 453
    Grover Beach
    CA, USA
    Booth: 332,330,328

    Premium California made Cycling Apparel.Custom and Retail.

  • 454
    Voodoo Cycles
    Arizona, USA
    Booth: 338,340

    Re-launch of Voodoo Cycles, Inc. for the US Market.

  • 455
    VP Components
    Santa Barbara
    CA, USA
    Booth: 866,867

    Pedals, Grips, Bar Tape, Hubs, Headsets, Bottom Brackets.

  • 456
    IL, USA
    Booth: 518

    Tires for all of your cycling needs...race, MTB, tour, trek, and city.

  • 457
    WD-40 Bike
    Solana Beach
    CA, USA
    Booth: 776,772,774,775,773,415

    WD-40 BIKE offers a complete line of high-performing bike care products to Clean, Lube, and Protect your bike. With offices headquartered in Solana Beach, CA, our team travels across the nation to offer free professional bike wash & lube service at various road, cyclocross, and mountain bike events with our cleaners, degreasers and lubes. Be sure to find us at this year's Sea Otter Classic at the Bike Wash Station.

  • 458
    CA, USA
    Booth: 870

    Chain Wax Lubricant.

  • 459
    WI, USA
    Booth: 556

    When Wheelsmith Fabrications started in 1980, we were the first company to perfect mass-production of high-quality stainless steel bicycle spokes. Now in 2014, Wheelsmith spokes continue to be the finest available. With our many years of experience, there are few techniqueswe haven?t tried and few situations we haven?t encountered. As a result of this vast database of wheel knowledge, Wheelsmith not only turns out an ideal spoke, but we also offer the nipples and wheelbuilding tools necessary to all who seek a better bicycle wheel.

  • 460
    Whistler Performance Lubricants
    BC, Canada
    Booth: 883

    High performance, bio-based bike lubricants.

  • 461
    White Lightning
    NY, USA
    Booth: 217

    White Lightning was born out of necessity. Our original goal was to find a way to end the messy inconvenience and performance inefficiencies caused by the dirt, grease, and grime build up on a bicycle chain. White Lightning set out to develop the first and only chain lube that would ?self clean?. Clean Ride? is that product; the original White Lightning chain lube. Clean Ride has become world renown because it actually repels and sheds dirt and grime from the chain and other drivetrain components while you ride. It was, and is, so unique it has been awarded four patents.

  • 462
    Why Cycles, Inc
    UT, USA
    Booth: 401,402

    Manufacturer of titanium road, mountain, and dirt jump bikes.

  • 463
    Whyte Bikes USA
    CA, USA
    Booth: 587

    Whyte Bikes USA. Award winning British bikes available online

  • 464
    Forest City
    IA, USA
    Booth: 622

    Winnebago Industries, Inc., is The Most Recognized Name in Motorhomes(R)?, is a leading U.S. manufacturer of recreation vehicles, which are used primarily in leisure travel and outdoor recreation activities. The Company builds quality motorhomes, travel trailers, and fifth wheel products. For more information on our products, visit our website at

  • 465
    Wolf Tooth Components
    MN, USA
    Booth: 481

    We are a group of hardcore cyclists that found ourselves spending a lot of time talking about bike components. Like most racers we were always looking for new products that could make our bikes lighter, faster, or more reliable. Since we all come from engineering and manufacturing backgrounds our conversations often focused on how we could make the products on the market today even better. The company was founded to design and manufacture precision cycling products that emphasize function, performance, and reliability to meet the needs of fellow racers and riders.

  • 466
    Woombikes USA
    Texas, USA
    Booth: 413

    The children bike company that focuses all of its time and energy in designing high quality and lightweight bikes for children of all ages.

  • 467
    Wren Sports
    CA, USA
    Booth: 657

    Wren Sports makes the finest fat bike suspension fork on the market. We also produce Crazy Lightweight Alloy Stems, Carbon Seatposts, Carbon Handlebars, Carbon Bottle Cages, Road and MTB Pumps, MTB Racks, and Bike Travel Bags. Come on by and we will be happy to teardown our suspension fork to show you exactly what you are getting. We will also have all service parts for our fork at Sea Otter. Looking forward to seeing everyone!

  • 468
    Mill Valley
    CA, USA
    Booth: 108,109,111,110

    Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products. Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what?s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.

  • 469
    X-Fusion Performance Suspension
    Santa Cruz
    CA, USA
    Booth: 768

    X-Fusion produces high-end suspension products including Forks, Shocks and adjustable height seat posts.

  • 470
    Fujian, China
    Booth: 782

    We will be displaying our carbon fiber frames.

  • 471
    Cottonwood Heights
    UT, USA
    Booth: 407

    XION is a marketplace where customers can conveniently shop local independent retailers online.

  • 472
    Culver City
    CA, USA
    Booth: 209

    What is a bike without pedals? Think back to the moment when everything came together as one. Rolling through the air in perfect balance, every pedal stroke propelling life into your first ride. At Xpedo, we understand the moment when things come together. This is why pedals are Xpedo's pure focus. Independent from one another, they complete the bicycle. With Xpedo, you move forward.Born from passion and innovation amongst family at the worlds largest pedal manufacturer, Xpedo has tested and proved pedals for over 30 years. Whether sprinting to the finish line, launching big air, commuting to work, or railing sweet single track, Xpedo makes pedals for every rider.If it's pedals you're looking for, Xpedo has you covered. Our designs come from precision manufacturing and a passion for cycling, bringing you a product that shows attention to detail without cutting corners. We continually improve and test at the highest standards in order to make your riding experience second to none.

  • 473
    Lake Oswego
    OR, USA
    Booth: 323,321,320,322

    Vehicle racks and accessories.

  • 474
    YT Industries
    Nevada, USA
    Booth: 573,574

    Good Times since 2009. YT is a consumer direct gravity brand bringing high performance bikes to the masses. From the World Cup and Rampage winning Tues, to the highly regarded Capra and the latest: Jeffsy; YT is making bikes for those that want to populate the woods.

  • 475
    Yuba Cargo Bicycles
    CA, USA
    Booth: 314,316

    Pedal Powered and Electric Cargo Bicycles

  • 476
    CA, USA
    Booth: 675

    Specifically formulated for endurance athletes, Zealios offers a wide range of products from sunscreen and chamois cream to hair and body care. Utilizing natural ingredients that protect, cleanse, and revitalize, Zealios is ideal for race day but gentle enough for everyday use. Long lasting, great smelling, and athlete approved, Zealios goes the distance.

  • 477
    CA, USA
    Booth: 913,912

    FULL CARBON Electric Mountain Bike FRAME.

  • 478

    Zerode Gearbox Full Suspension bikes Pinion German-made Gearboxes Cycle Monkey distributor of high end bikes and components Gates Carbon Drive Belt Systems

  • 479
    ZOIC Clothing
    CA, USA
    Booth: 214,215

    Mountain Bike Apparel, Gloves, Shoes and Accessories