Demos, Demos, Demos

Why do so many thousands head to Sea Otter each year? One thing attendees most look forward to is the unparalleled opportunity to see and demo the latest bicycles and equipment. Whether you’re young or old, new to cycling, or an experienced cycling fanatic, you are sure to find obstacles and fun designed just for you throughout the Expo. Try them all over the four days and take home not only big smiles, but new skills to try out on trails at home.

Sort exhibitors by keyword or category.

"The Kenda/ Mike Steidley Stunt Show

“The Kenda/ Mike Steidley Stunt Show presented by Haro Bikes features an action-packed presentation of what is possible on a mountain bike. Watch 12x US National Champion Mike Steidley as he traverses a custom set of obstacles, jumps, and ramps during this high-energy feature. Steidley has performed stunt shows all across the US and in 23 different countries, as well as on EpicTV, the Vans Warped Tour and VW Major Motion Picture Tour, entertaining thousands of spectators and fans.

Steidley’s show will be featured daily at this years’ event, and each show will be followed by an autograph session that often includes free posters, samples, and give-aways. Make sure to stop by the Kenda booth to check out the action, as well as the latest in Kenda premium tires and tubes.”

Booth 525 & 526

Show Times:
Thursday: 2 p.m.
Friday: 11:30 a.m., 2 p.m.
Saturday: 11:30 a.m., 2 p.m., 4 p.m.
Sunday: 11:30 a.m.


Kool Stop's Jeremy VanSchoonhoven Trials Stunts

Kool Stop sponsored Jeremy VanSchoonhoven will be performing Trials Stunts at the Kool Stop booths #868 & 869

Jeremy is a 5 time National Trials Champion and America’s Got Talent finalist.  He has gone from BMX to Mountain bike racer to Trials rider who has performed around the world.  During the show Jeremy will try out his latest stunts that will push bicycle components to the edge and beyond.    Multiple shows a day will display Jeremy’s technical riding abilities that are a must see to believe.  Thrill seeking audience members can volunteer to participate as an “assistant” during certain segments of the show.  Stop by for the show and get a autographed poster or a quick picture with Jeremy afterwards. Can You Say Free Brake Pad Giveaways at Every Show!

Show Times:
Thursday April 20th :  12 pm, 2:30 pm , 4 pm
Friday April  21st  :  10 am ,12 pm ,2:30 pm , 4 pm
Saturday April 22nd :   10 am ,12 pm , 2:30 pm , 4:30 pm
Sunday April  23rd :   10 am ,12 pm , 2:30 pm 


Sea Otter Radio

Sea Otter Classic Hits the Airwaves

Sea Otter Radio, KSOC 90.1 FM—broadcasting live race coverage across the vast terrain of the Mazda Raceway Laguna Seca!

As you enter Laguna Seca Recreation Area, tune your radio to Sea Otter Radio by confirming the current frequency, which will be posted at the entrances.

Our low-power FM transmitter will air everything from the winning calls at our famous swale to furious sprints at the main stage. Sea Otter Radio tells you everything you need to know to seize the day—including when to get ready for start time!

Catch all the professional insights only our veteran announcer team can provide.

Ryan has performed thousands of bicycle stunt shows around the world including Cirque du Soleil, and been featured in dozens of mountain bike films. He credits a dedicated yoga and meditation practice for his thriving career as a pro athlete. As an avid explorer of human potential, Ryan earned his certification as an Integral Master Coach™. This helped him gain a stronger ability to take the perspective of riders which has been crucial for developing skill curriculums for his internationally popular skill training website at He represents Shimano and Norco Bicycles as his two long term sponsors.

Friday, Saturday and Sunday from 8am – 9am at the Chapparel Campground Events Building

April 20-23, 2017Monterey, California, USA