Sponsor Guide

SRAM was born in 1987 in downtown Chicago, IL, with one component (the Grip Shift), one warehouse, and six employees. SRAM has since expanded through growth and acquisition into the world's second largest cycling component manufacturer whose brands include SRAM, RockShox, Avid, and Truvativ. SRAM currently produces over 2,000 individual products, featuring 11 unique product platforms, employs over 2,500, and operates from 13 global locations.

Toyota is the world’s leader in mass-produced gas/electric hybrid vehicles. They operate under a global earth charter that promotes environmental responsibility. As the official automobile sponsor of Sea Otter, a focus will be on the advantages of alternative fuel vehicles. In keeping with their commitment to preserving the environment, Toyota will host the Sea Otter reserved parking area which is set aside for alternative fuel vehicles and carpoolers. Toyota will showcase at Sea Otter how they are leading the way in lowering emissions and improving fuel economy in gasoline powered vehicles. Learn more about their commitment to the environment at www.toyota.com/about/environment

Thule Inc the leading US manufacturer of car rack products, with production sites in Seymour, Connecticut and Chicago, Illinois. Thule's product line features multi-purpose roof racks, roof top boxes, rear mount racks, and accessories for outdoor equipment including bikes, skis, snowboards, kayaks, canoes, and surfboards.

We have been committed to making quality bicycle tires and tubes for riders of all ages all over the world. We offer a wide variety of tire patterns and sizes for Mountain, BMX, Juvenile, Road and Comfort bicycles. Today, our researchers are constantly working with new materials and technologies in efforts to increase the performance and reliability of all our products.

Get the edge on your competition with the official Sea Otter Classic cyclocomputer. Download the 2008 courses to Garmin’s GPS-enabled Edge for routing and real-time racing. Edge — with wireless speed, cadence, distance, heart rate, altitude and more. Visit the Garmin booth for live demos and course downloads.

Sierra Nevada Brewing Co. has a proud history as one of the pioneers of the craft brewing industry and as a brewer of award-winning beers since 1981. Sierra Nevada’s primary mission is to produce the finest quality beers and ales without compromising its role as a good corporate citizen and environmental steward. Sierra Nevada applies resource conservation and reusing/recycling raw materials as guiding operating principles. In 2007, Sierra Nevada managed to divert 98.2% of total solid waste from landfill through recycling and reuse efforts. As the “Official Recycling Sponsor” for the 2008 Sea Otter Classic, Sierra Nevada will make every effort to ensure that recycling at the event is easy and accessible. Stop by one of our beer booths to learn more about Sierra Nevada Beers and practices!

Since 1974 FOX Racing Shox has made suspension. It is all that we do, and it is all that we have ever done. We’re proud of this focus, which has resulted in racing championships in Motorcycles, Indy Cars, Snowmobiles, ATV’s, Off-Road Trucks and of course, Mountain Bikes. The products that result from the knowledge gained across our multi discipline racing efforts are tools, not toys. We design, test, and manufacture our high-performance, engineering-driven, purpose-built tools right here in our factory in Watsonville, California. This is not just our job…this is our passion. This focused passion is alive and well within FOX Racing Shox, fueling the innovation you’ve come to expect from us for the present and the future.

To perform at your best, the last thing you want to put in your body is a synthetic product. That’s why we believe in using healthy ingredients, such as organic rolled oats, organic roasted soybeans, organic milled flaxseed and organic soy flour. All 16 CLIF BAR flavors are made with 70% organic ingredients. It's your body, you decide™

Founded in 1974 by riders for riders, Specialized has become the brand of choice for discerning cyclists like world champion Paulo Bettini and three-time World Cup Champion Christoph Suaser by creating bikes and equipment that make every ride better.

The sport drink the pros have used for more than sixteen years.

Studies show that after three hours of intense exercise, athletes drinking Cytomax® perform better; lactic acid levels are lower, reducing cramping and post-workout soreness, while promoting re-hydration, strength and improved endurance.

Cytomax® Performance Drink is made with a unique blend of alpha-L-PolyLactate™, complex carbohydrates, and electrolytes for an optimal energy supply. Compared to any other nutrient supplement available, alpha-L-PolyLactate™ delivers energy faster, fuels the body more optimally, and better protects it from acid build up.

Cycles Gladiator is a celebration of the freedom and happiness that pervaded the late 19th century following the invention of the bicycle. The year 1895 - the height of cycling's 'Golden Age' - also marks the creation of one of the most famous Parisian advertising posters. This famed artwork that once beautifully showcased the stylish 'Gladiator' bicycle now graces the bottles of our classic wines from California’s Central Coast. Check out our video with the Cycles biking-and-surfing winemakers!

For 35 years VeloNews has been the voice of cycling with superior editorial coverage and photography. Printed 21 times annually including The Official Guide to The Tour de France, VeloNews and velonews.com deliver up-to-the-minute race coverage and feature stories on the personalities and events that shape the sport of competitive cycling. For more information or to subscribe, please visit velonews.com.

Zaavy.com, Personalized Cycling Products, Fast and Easy!

Zaavy is the premier supplier of team and event signs, flags banners and pop-up tents to the Sea Otter Classic, USA Cycling and USA Triathlon. Zaavy’s web based design software and cycling specific art enables promoters, teams, coaches and competitors one place to go to collaborate, design and acquire personalized event and team products, fast and easy.

VOLER (vo-LAY) Team apparel specializing in custom sublimated clothing. This single focus allows us to provide a quality experience for you. For over a decade, Voler has earned its reputation by focusing on customers and by consistently creating innovative custom clothing. Today, we lead our industry with unsurpassed personal service, maintain our commitment to actual “on-time delivery,” and only work with superior materials

Brightroom is proud to be the official rider photographer of the Sea Otter Classic for the fifth year running. See the rider photos at brightroom.com

The GT brand is focused on innovation, technology and performance. Started in 1974, GT has been a consistent market leader, supplying some of the first mountain bikes in the industry and creating the i-DRIVE suspension system, which maximizes pedaling efficiency while providing the traction and control of a full-suspension bicycle. The GT brand is for the discerning bicycle enthusiast.

Purely Custom is the recognized leader in the manufacturing of custom accessories for bicycles, offering exciting designs and spectacular color options for billet aluminum and carbon accessories. Use your imagination and let us custom engrave your own unique logo or saying for your dealership, event, ride team or just yourself.We offer top quality headset caps, spacers, valve stem caps, bar end caps, bottle cages and screws, bash guards, and more. Visit our website for exciting details and to place your order…our low prices will surprise you! Purely Custom proudly sponsors the Sea Otter Classic and again is providing the event’s award medals.

Bicycling is the world's leading cycling magazine and delivers a unique mix of gear, fitness, travel and feature articles about the sport's defining personalities, moments and events for passionate riders who live in high gear

Mountain Bike is the world's leading off-road cycling magazine and required reading for adventurers who live off the beaten path. Every issue celebrates the people, places, gear and trends that shape the mountain biking lifestyle.

Since 1996, Otter Products, LLC. has designed rugged cases for outdoor enthusiasts. With a complete line of waterproof, dustproof, drop-resistant, interactive cases, OtterBox protects iPods®, iPhones®, PDAs, SmartPhones, laptops and other valuables. Perfect for active lifestyles! Save 20% (first sale only), at www.otterbox.com April 1st- June 1st, 2008, code: seaotterclassic08.

Northstar-at-Tahoe™ Resort is becoming one of the finest year-round destination mountain resorts in North America offering activities for all ages. Featuring a popular lift-assisted downhill mountain bike park with more than 100 miles of trails, the resort also offers summer activities including an 18-hole golf course, scenic lift rides for sightseeing and hiking, horseback riding, fly-fishing and much more. And, with the new Village at Northstar™ featuring shopping, dining, special events and a 9,000 square foot skating rink, Northstar Resort offers something for everyone.

Northstar-at-Tahoe Resort is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information on Northstar Resort, call 1.800.GO.NORTH™ (1.800.466.6784) or visit www.NorthstarAtTahoe.com.

Carmel.com is an online city guide for Carmel, featuring a comprehensive up-to-date Events Calendar, Business Directory and Local
& Visitor Information. Content channels including Restaurants, Hotels, Attractions, Galleries, Spas, Real Estate, Golf, Weddings, and more. Business owners and event promoters can self-post and self- manage their business and event listings for free on Carmel.com.
Carmel.com is part of the Boulevards City Guide Network, including sites like SanFrancisco.com, SanJose.com, Oakland.com, LosAngeles.com,Seattle.com, Denver.com, and more...

CLIF SHOT® is no longer just an energy gel. Now, when you see the CLIF SHOT® name you'll know you’re looking at products made specifically for performance-oriented athletes. CLIF SHOT's® goal is to provide the best tasting and scientifically-backed products that are made with sustainably-grown ingredients. We believe that energy products can taste great and can utilize organic ingredients that have positive environmental impacts. It’s that simple.

Our corporate mission is to be the leading provider of local news, information and services in our strategically located markets by continually expanding and leveraging our news gathering resources. We will proactively identify and develop strategic partnerships and relationships to enhance our content and services while integrating our content for dissemination across all available distribution platforms in our markets, starting with the local newspaper. We will continually strive to improve our profitability, while being a strong community partner and strengthening our work environment for our employees.

Mtbr.com is the largest mountain biking website on the internet. You can read reviews written by fellow mountain bikers on bikes and products, trails, and bike shops. Mtbr also has very active discussion forums, photo galleries, and classifieds.

RoadBikeReview.com is the cycling resource site for road bike products, with reviews written by fellow cyclists. RoadBikeReview also has very active discussion forums, photo galleries, and classifieds.

Cycle California! Magazine has the largest calendar of bicycle events for Northern California and Nevada. Articles focus on places to go and things to do on your bike for road and off-road riding. Magazines are free at over 700 locations.

Radical Films detonates into mountain bike mayhem with, The Cackle Factor - Kranked 7", with its International Premiere on April 19th, 2008 in conjunction with the Sea Otter Bike Festival.

Since the release of Kranked - Live to Ride, Radical Films has been at the forefront of action-sports entertainment. Our mission is to produce amazing core mountain bike videos that appeal to a growing passionate audience. We accomplish this by featuring the world’s top mountain bike riders, incorporating the highest production standards, and developing fresh and provocative storylines.