When you see a Subaru driving down the road or at a trailhead, chances are it will be loaded with a mountain bike, kayak, or skis. That's because the Subaru Symmetrical All-Wheel Drive System provides drivers with superior performance in all types of conditions - essential for transporting outdoor sports enthusiasts to the mountains, the river and those "off the beaten path" destinations with safety and confidence. You could say that Subaru is the official vehicle of the outdoors.
SRAM was born in 1987 in downtown Chicago, IL, with one component (the Grip Shift), one warehouse, and six employees. SRAM has since expanded through growth and acquisition into the world's second largest cycling component manufacturer whose brands include SRAM, RockShox, Avid, and Truvativ. SRAM currently produces over 2,000 individual products, featuring 11 unique product platforms, employs over 2,500, and operates from 13 global locations.
Under the motto Bring your life, Thule offers a wide range of premium products that enable active people to bring their luggage, equipment and their kids with them in a safe, simple and stylish way. Thule products include roof racks, bike carriers, roof boxes, computer/camera/duffle bags and child carriers like child bike seats and multifunctional strollers.
For more than 50 years, Kenda has shown a commitment to designing and manufacturing quality tires and tubes for a wide range of activities and vehicles. From bicycles to motorcycles, automotive to industrial, Kenda has a tire to fit every occasion. Having begun with bicycle tires in 1962, Kenda continues to push the boundaries on bicycle tires, offering a wide variety of tire patterns and sizes for Road, Cyclocross, Mountain, BMX, Juvenile, and City bicycles. Today, Kenda's R&D department is constantly working with new materials and technologies in efforts to increase the performance and reliability of all Kenda products.
GoPro is the world's leading manufacturer of wearable digital cameras for sports. It's HERO line of helmet, bike, and gear mountable cameras has quickly become the world's #1 selling line of action-sports cameras. Additional mounts allow for easy camera mounting on the wrist, chest, surfboards, kayaks, cars, motorcycles, and more. Learn more about GoPro at www.goprocamera.com.
Specialized was founded in 1974 by riders for riders. Based in Northern California, we focus on the rider's need for functional and technically advanced products that provide a performance benefit.
The company was established in 1984 when George and Janice Watson opened Ballynure Cycles in the small village of Ballynure, Northern Ireland. In 1989 the shop moved to the larger premises and was rebranded as Chain Reaction Cycles, offering specialist brands with everything for sale via mail order. ChainReactionCycles.com website launched in 1999, and the company moved again to new premises in 2005 in order to accommodate a growing product inventory and workforce. As the World's Largest Online Bike Store, the company provide everything for the cycling market. The company is committed to offering the best prices, service and delivery worldwide.
Primal Wear, founded in 1992, has emerged as the leading designer and manufacturer of premier cycling apparel for teams, clubs and events around the world. Primal is committed to the progression of cycling for all abilities and is dedicated to promoting and sponsoring events that benefit people's lives.
Magicshine is the market leader in high-performance budget MTB lights. Through user reviews and research & development, our bike lights and diving lights have been in the forefront of sporting LED light evolution. Magicshine bike lights are commonly spotted at MTB night racing meetings all over the world. Patented MJ-872 and MJ-808E are race proven by D2D and 24 hour racing riders time and again. This year has seen the MJ-880's enormous success in the global market. It's sleek and CNC machined design shell and optical performance are positively documented in user reviews. To maintain momentum, our team of designers strive to offer increased performance in well-designed lights and batteries. Whenever you need a bike light to suit your riding needs, Magicshine has the right bike light for you.
Founded in 1980, Sierra Nevada Brewing Co. is one of America's premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. In 2012, Sierra Nevada diverted from the landfill 99.8% of its solid waste through recycling and reuse efforts as well as produced more than 60% of its energy needs through clean, renewable, onsite sources. Learn more at www.sierranevada.com.
FOX redefines ride dynamics for ATVs, mountain bikes, motocross, off-road vehicles, snowmobiles, trucks, and UTVs. In 1974, Bob Fox redefined the world of motocross suspension with the FOX AirShox and for over three decades, FOX's team of enthusiasts and professional athletes have been uniquely committed to redefining ride dynamics that improve your performance. Headquartered in Scotts Valley, CA, FOX's main manufacturing operations are located in Watsonville, CA, its Offroad Division and manufacturing in Santee, CA, and a Midwest Service Center in Baxter, MN. FOX distributes its products in more than 40 countries.
Clif Bar & Company is a leading maker of nutritious, all-natural, organic foods and drinks, including CLIF(R) BAR energy bar, LUNA(R), The Whole Nutrition Bar for Women(R); and CLIF Kid(R), Nourishing Kids in Motion(R). Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its people, brands, business, community and planet.
Omni Promotional is a full-service, large format printer, specializing in screen and digital printing. For over 15 years, we have specialized in printing and manufacturing tents, banners, flags, fencing and other event/ promotional items. Quality products and customer service are the cornerstone of our business!
MRI is the leader in innovative sports nutrition products with a focus on combining science-based, unique active ingredients with highly efficient nutrient-delivery technologies exclusive to the MRI brand. Its signature product line includes NO2 RED™, NO2 Black™, NO2 RipCuts™, and Black Powder(R), along with other innovative solutions for power and endurance athletes. MRI distributes products nationally. For more information, call 1.888.448.4246, or visit www.mri-performance.com
Founded in 1982, Lake Cycling has a long-standing commitment to product development, utilizing industry leading technologies, materials and fit-customization capabilities to deliver the ideal combination of performance and comfort. Lake shoes have been ridden to victory in the Tour de France and elite level triathlon and mountain bike competition – and as anyone who lives in cold climates knows, Lake's MXZ303 Mountain Bike Boot defines warmth in winter conditions. In 2013, Lake is the official Footwear sponsor of the Sea Otter Classic, as well as the Hincapie development team and Canadian National Mountain Bike Champion Max Plaxton. Lake will be introducing new road and off-road shoe models at booth #710 in the Sea Otter Classic sponsor area.
In business for more than 120 years, Bollé is an industry leader in performance eyewear for serious athletes. In the 1980's and 1990's, the company's sunglasses were worn by some of road cycling's most famous names, including: Miguel Indurain, Pedro Delgado, Alex Zülle and Laurent Jalabert. Recently, Bollé renewed its ties to the sport with a full selection of technologically-advanced eyewear designed for cyclists and sponsorship of the powerhouse international team, Orica GreenEDGE. On the mountain biking side of the equation, Bollé is a proud sponsor of freeride hero and all around good guy Eric Porter.
Alpine Bike Parks, LLC. is a full-service design/build contractor specializing in bike parks and trail development. They handle all phases of implementation, from feasibility and planning to post-construction services. Whether you're looking to construct a lift-accessed resort park, a cutting-edge municipal park, or simply add more progression to an existing trail system, our combination of talent, innovation and experience makes Alpine Bike Parks the right choice to get the job done right.
JayBird is a momentum sports consumer electronics brand with a focus on premium sports wireless headphones. JayBird fuses lifestyle brand focus with useful product innovation and technology to enhance the athletic experience, inspiring people to be active and empowering them to improve their lives.
It's a British invasion! At Muc-Off we're big into being active. Whether it's on a mountain, trail or on the open road, we just love to be outside and going big. We're obsessed with making the most innovative care products around to keep you and your toys running at their maximum and making them look like new when you're done!
CLIF SHOT takes a streamlined approach to performance nutrition – delivering only what your body needs most while training and racing. Our organic ingredients help provide clean essential energy and hydration, plus fast muscle recovery.
Purely Custom is the recognized leader in the manufacturing of custom accessories for bicycles, offering exciting designs and spectacular color options for billet aluminum and carbon accessories. Use your imagination and let us custom engrave your own unique logo or saying for your dealership, event, ride team or just yourself.We offer top quality headset caps, spacers, valve stem caps, bar end caps, bottle cages and screws, bash guards, and more. Visit our website for exciting details and to place your order…our low prices will surprise you! Purely Custom proudly sponsors the Sea Otter Classic and again is providing the event's award medals.
The official bike resort of the Sea Otter Classic and one of the finest year-round mountain resorts in North America, Northstar-at-Tahoe Resort is host to a new base area village featuring 35 unique shops and restaurants, a conference center, 9,000 square foot skating rink, on-site lodging, special events and more. The Northstar Resort mountain bike park offers the most extensive lift served trail network in the U.S., featuring innovative trails including LiveWire, the first fully irrigated mountain bike trail. With more than 100 miles of trails for downhill and cross-country riding, the Northstar Resort mountain bike park offers something for every level of rider.
Get kids riding bikes and you set them on a winning course for life. First Gear was created by Specialized to do just that – for as many kids as possible. Our vision is to get every kid riding a bike, starting with 10,000 new kids this year. Join the movement at firstgear.specialized.com.
DeFeet makes the finest socks and accessories for mountain bike and road riders. Always made in the DeFeet USA factory in North Carolina, DeFeet takes the same pride in craftsmanship as custom handmade frame builders do. Try a pair of Aireator(R) or Wooleator(R) socks and ArmSkins(R), Kneekers(R) and an UnD™ cycling-specific ultra-light base layer top on your next ride. Realize what the World's top riders have known since 1992: No one makes cycling gear like DeFeet.
PeopleForBikes is the leading movement to improve bicycling in the U.S. By collaborating with millions of individual riders, businesses, community leaders, and elected officials, we're uniting Americans to boost bicycling on a national level for results that can be seen locally. Join the movement at PeopleForBikes.org.
Bicycling is the world's leading cycling magazine and delivers a unique mix of gear, fitness, travel and feature articles about the sport's defining personalities, moments and events for passionate riders who live in high gear
Bicycle Retailer & Industry News covers all aspects of the bicycle industry ranging from the state of retail sales to labor rates in China. The magazine, published 18 times a year, is delivered to more than 6,500 retailers in the U.S., more than 900 retailers in Canada, and is mailed to industry executives in Canada, Europe, Taiwan, China and a half-a-dozen other countries involved in the global business of manufacturing and selling bicycles and accessories. It is the leading voice worldwide of the bicycle industry.
Pinkbike.com is the top source for mountain bike news, photos, videos and classifieds. If you're looking to showcase your riding, you'll be in great company, with over 3 million photos, 60 thousand videos and the most active and engaged rider community on the net today. Pinkbike.com delivers the most mountain bike content on the internet with 60 million page views per month and 35 terabytes of data monthly, making it the largest action sports website in the world.
Cycle California! Magazine has the largest calendar of bicycle events for Northern California and Nevada. Articles focus on places to go and things to do on your bike for road and off-road riding. Paper magazines are free at over 825 locations in Northern California and Nevada. The Digital Edition can be downloaded from our website for free.
Mtbr.com is the largest mountain biking website on the internet. You can read reviews written by fellow mountain bikers on bikes and products, trails, and bike shops. Mtbr also has very active discussion forums, photo galleries, and classifieds.
RoadBikeReview.com is the cycling resource site for road bike products, with reviews written by fellow cyclists. RoadBikeReview also has very active discussion forums, photo galleries, and classifieds.
The Monterey County Herald is proud to be the exclusive mobile provider of the Sea Otter Classic. As the leading news and information source online and in print The Monterey County Herald delivers a large, reliable and desirable shopping audience. We circulate over 10 million print copies of The Monterey County Herald annually, reaching over 25.5 million annual affluent local readers. The Monterey County Herald and The Salinas Valley Weekly combined circulates over 12 million copies annually, reaching over 30 million annual affluent local readers – and your best prospects. Our Web site the montereyherald.com has over 15.4 million page views annually and continues this vigorous growth with a reported 20% increase in both page views and visitors over the past year. Access news on your mobile device by downloading our Mobile App that is available for iPad, iPhone, Blackberry and Android. Search Monterey Herald in your app store! You can also send a link to your mobile device at: http://www.montereyherald.com/mobileoptions .
Californian Media Group is proud to support The 2012 Sea Otter Classic. Our daily newspaper and companion website, The Salinas Californian and thecalifornian.com, are THE sources for local news and information for Salinas Valley residents. The Salinas Californian has been serving Salinas for more than 100 years! Our Off68 print publication and companion website, off68.com, celebrate their four-year anniversary in March of 2012. Off68 has become a part of the community for residents along the Highway 68 corridor. For more information about all of our print and digital marketing opportunities, visit www.thecalifornian.com.