Sponsor Guide

SRAM was born in 1987 in downtown Chicago, IL, with one component (the Grip Shift), one warehouse, and six employees. SRAM has since expanded through growth and acquisition into the world's second largest cycling component manufacturer whose brands include SRAM, RockShox, Avid, and Truvativ. SRAM currently produces over 2,000 individual products, featuring 11 unique product platforms, employs over 2,500, and operates from 13 global locations.

Thule Inc the leading US manufacturer of car rack products, with production sites in Seymour, Connecticut and Chicago, Illinois. Thule's product line features multi-purpose roof racks, roof top boxes, rear mount racks, and accessories for outdoor equipment including bikes, skis, snowboards, kayaks, canoes, and surfboards.

We have been committed to making quality bicycle tires and tubes for riders of all ages all over the world. We offer a wide variety of tire patterns and sizes for Mountain, BMX, Juvenile, Road and Comfort bicycles. Today, our researchers are constantly working with new materials and technologies in efforts to increase the performance and reliability of all our products.

Sierra Nevada Brewing Co. has a proud history as one of the pioneers of the craft brewing industry and as a brewer of award-winning beers since 1981. Sierra Nevada's primary mission is to produce the finest quality beers and ales without compromising its role as a good corporate citizen and environmental steward. Sierra Nevada applies resource conservation and reusing/recycling raw materials as guiding operating principles. In 2007, Sierra Nevada managed to divert 98.2% of total solid waste from landfill through recycling and reuse efforts. As the “Official Recycling Sponsor” for the 2008 Sea Otter Classic, Sierra Nevada will make every effort to ensure that recycling at the event is easy and accessible. Stop by one of our beer booths to learn more about Sierra Nevada Beers and practices!

Green. That's how we'd like the world to be. As an environmental leader, Toyota does more than meet industry standards—we seek to raise them. With an unwavering commitment to environmental protection, Toyota strives to create clean and efficient products, and to conserve resources before our vehicles even hit the road.
The Global Earth Charter, under our Guiding Principles, was set forth to promote environmental responsibility for every aspect of our company and significantly reduce the impact our vehicles have on the planet. Toyota proudly sponsors the Sea Otter Classic carpool program.

Since 1974 FOX Racing Shox has made suspension. It is all that we do, and it is all that we have ever done. We’re proud of this focus, which has resulted in racing championships in Motorcycles, Indy Cars, Snowmobiles, ATV’s, Off-Road Trucks and of course, Mountain Bikes. The products that result from the knowledge gained across our multi discipline racing efforts are tools, not toys. We design, test, and manufacture our high-performance, engineering-driven, purpose-built tools right here in our factory in Watsonville, California. This is not just our job…this is our passion. This focused passion is alive and well within FOX Racing Shox, fueling the innovation you’ve come to expect from us for the present and the future.

To perform at your best, the last thing you want to put in your body is a synthetic product. That’s why we believe in using healthy ingredients, such as organic rolled oats, organic roasted soybeans, organic milled flaxseed and organic soy flour. All 16 CLIF BAR flavors are made with 70% organic ingredients. It's your body, you decide™

Founded in 1974 by riders for riders, Specialized has become the brand of choice for discerning cyclists like world champion Paulo Bettini and three-time World Cup Champion Christoph Sauser by creating bikes and equipment that make every ride better.

The sport drink the pros have used for more than sixteen years.

Studies show that after three hours of intense exercise, athletes drinking Cytomax® perform better; lactic acid levels are lower, reducing cramping and post-workout soreness, while promoting re-hydration, strength and improved endurance.

Cytomax® Performance Drink is made with a unique blend of alpha-L-PolyLactate™, complex carbohydrates, and electrolytes for an optimal energy supply. Compared to any other nutrient supplement available, alpha-L-PolyLactate™ delivers energy faster, fuels the body more optimally, and better protects it from acid build up.

GT has been at the races for more than 30 years. It started in the early 1970s when GT's namesake Gary Turner welded aircraft-grade chromoly tubing to craft BMX race frames for his son. The lighter, more durable frames gave his son a competitive edge. The BMX world took notice of Gary's creations and a new southern California bike company was born.

In 1987, GT began making mountain bikes with a goal to dominate racing as it had already done in BMX. Mission accomplished, thanks to team riders such as Julie Furtado and Steve Peat, who tested GT's ground-breaking technologies and topped the podium again and again. With the patented Triple Triangle design, GT's bikes not only performed better, but were easily identified at the races. GT engineers continued to push the envelope with innovations in suspension technology, such as RTS, LTS and i-Drive.
GT remains true to its commitment to “pure performance” and southern California roots.

Train like a pro with the Garmin Edge® 705, used by Team Garmin pro cyclists. It’s the only bike computer that puts GPS positioning, maps, wireless speed,
cadence, heart rate, power*, elevation and gradient on one display. You can even upload course files for navigation and real-time pacing. Store, share and analyze your ride through our online community, Garmin Connect.

*When paired with a third-party ANT+™-enabled power meter.

Bikeradar.com delivers unique content 24/7 from the best and most experienced team of cycling journalists from around the globe, and brings together the very best reviews and editorial from our cycling portfolio, including Cyclingnews.com. Bikeradar has the largest cycling product reviews database on the web and features cutting edge user generated content from downloaded routes to forums, making Bikeradar.com the only website that truly caters for the entire cycling community.

Cyclingnews.com is the world leader in cycling sport, providing users with access to up-to-date cycling news 24/7.

Since its inception in 1995, cyclingnews has become famous for its in-depth coverage of all aspects of road racing and other genres. With a continued emphasis on development and design, the site continues to go from strength to strength. Riders use Cyclingnews not only as a source of news, but also to read about the very best equipment to improve their own performance.

Zaavy.com, Personalized Cycling Products, Fast and Easy!

Zaavy is the premier supplier of team and event signs, flags banners and pop-up tents to the Sea Otter Classic, USA Cycling and USA Triathlon. Zaavy’s web based design software and cycling specific art enables promoters, teams, coaches and competitors one place to go to collaborate, design and acquire personalized event and team products, fast and easy.

Since 1985, Sho-Air International has proudly operated as an airfreight forwarder specializing in the transportation of time sensitive event material. The professionals of Sho-Air International are airfreight experts. They have an unbeaten delivery track record, around-the-clock availability, a worldwide organization and special services to meet all your tradeshow shipping needs. As one of the world's largest and most diversified global exhibition forwarders, Sho-Air is uniquely capable of developing a complete and customized package of services to meet your specific needs.

FUEL is the new, natural energy beverage which will keep that flame burning within your body. Despite the smooth taste, FUEL delivers maximum potency and peak performance to your mind and body without adding preservatives that can often suck the life out of you. FUEL's gripping, fresh taste will take you as fast, as far, and as high as you need to go. So jump in, press the accelerator and get ready for the ride of your life, with the new FUEL energy beverage.

In order to prevent injury, the Leatt-Brace™ restricts extreme ranges of movement that cause injury, but allows the driver or rider enough movement to get on with driving or riding. Users often report a feeling of being naked and vulnerable after taking the brace off. One Lap or five minutes is usually all it takes to get used to the brace.

VOLER (vo-LAY) Team apparel specializing in custom sublimated clothing. This single focus allows us to provide a quality experience for you. For over a decade, Voler has earned its reputation by focusing on customers and by consistently creating innovative custom clothing. Today, we lead our industry with unsurpassed personal service, maintain our commitment to actual “on-time delivery,” and only work with superior materials

Purely Custom is the recognized leader in the manufacturing of custom accessories for bicycles, offering exciting designs and spectacular color options for billet aluminum and carbon accessories. Use your imagination and let us custom engrave your own unique logo or saying for your dealership, event, ride team or just yourself.We offer top quality headset caps, spacers, valve stem caps, bar end caps, bottle cages and screws, bash guards, and more. Visit our website for exciting details and to place your order…our low prices will surprise you! Purely Custom proudly sponsors the Sea Otter Classic and again is providing the event’s award medals.

GoPro is the world's leading manufacturer of wearable digital cameras for sports. It's HERO line of helmet, bike, and gear mountable cameras has quickly become the world's #1 selling line of action-sports cameras. Additional mounts allow for easy camera mounting on the wrist, chest, surfboards, kayaks, cars, motorcycles, and more. Learn more about GoPro at www.goprocamera.com

Native Eyewear is proud to be a sponsor of the XYZ Event. For over 10 years, Native sunglasses and goggles have graced the faces of adventure seekers as they navigate both mountain terrain and urban jungles in search of the next great challenge. With interchangeable polarized lenses, amazing grip and comfort, and ultralight frame technology, Natives are the perfect companion when you are looking to redefine your limits. So whether you get your kicks on a rock face, single-track, or wide-open concrete groomer, grab your Natives: it's time to claim your space.

Community Hospital of the Monterey Peninsula, founded in 1934 and located at 23625 Holman Highway in Monterey, has grown and evolved in direct response to the changing healthcare needs of the people it serves. It is a nonprofit healthcare provider with 205 staffed acute-care hospital beds and 28 skilled-nursing beds, delivering a continuum of care from birth to end of life, and every stage in between. It serves the Monterey Peninsula and surrounding communities through 15 locations, including the main hospital, outpatient facilities, satellite laboratories, a mental health clinic, a short-term skilled nursing facility, Hospice of the Central Coast, and business offices.

The official bike resort of the Sea Otter Classic and one of the finest year-round mountain resorts in North America, Northstar-at-Tahoe Resort is host to a new base area village featuring 35 unique shops and restaurants, a conference center, 9,000 square foot skating rink, on-site lodging, special events and more. The Northstar Resort mountain bike park offers the most extensive lift served trail network in the U.S., featuring innovative trails including LiveWire, the first fully irrigated mountain bike trail. With more than 100 miles of trails for downhill and cross-country riding, the Northstar Resort mountain bike park offers something for every level of rider.

Northstar-at-Tahoe Resort is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information, call 1.800.GO.NORTH (1.800.466.6784) or visit www.NorthstarAtTahoe.com.

Bicycling is the world's leading cycling magazine and delivers a unique mix of gear, fitness, travel and feature articles about the sport's defining personalities, moments and events for passionate riders who live in high gear

Mountain Bike is the world's leading off-road cycling magazine and required reading for adventurers who live off the beaten path. Every issue celebrates the people, places, gear and trends that shape the mountain biking lifestyle.

CLIF SHOT(R) is no longer just an energy gel. Now, when you see the CLIF SHOT(R) name you'll know you're looking at products made specifically for performance-oriented athletes. CLIF SHOT's(R) goal is to provide the best tasting and scientifically-backed products that are made with sustainably-grown ingredients. We believe that energy products can taste great and can utilize organic ingredients that have positive environmental impacts. It's that simple.

Our corporate mission is to be the leading provider of local news, information and services in our strategically located markets by continually expanding and leveraging our news gathering resources. We will proactively identify and develop strategic partnerships and relationships to enhance our content and services while integrating our content for dissemination across all available distribution platforms in our markets, starting with the local newspaper. We will continually strive to improve our profitability, while being a strong community partner and strengthening our work environment for our employees.

KION and FOX 35 work hard to provide valuable news and entertainment to the Central Coast. We work to be more than television stations - we want to be community resources. Together with sister stations Telemundo 23 and the Central Coast CW, the stations provide hundreds of thousands of dollars in support to local events and groups like Sea Otter Classic. We are proud to be a part of making the Central Coast a great place to live, work and call home.

College Cyclery is the oldest bike shop in Sacramento CA. Founded in 1935 it is one of those shops that you have to visit even if you don't own a bike. Just walking in is good for your soul. College has a great selection of vintage bikes, parts and ephemera but they are also experts in the most modern and high tech road and dirt bikes. Owners / current caretakers Terry and Allison Cox sponsor a bike team known world wide as the Flyers. With his co-conspirator Randy Spangler, Terry has built a terrain park and pump track known as the College Cyclery Compound that has become a must stop for teams and riders passing through Sacramento and has been featured in several national ads and videos. This is the second year that Terry and Randy have built the Ride Zone at the Sea Otter Classic. College Cyclery is very proud and excited to be involved with the Sea Otter Classic and the whole crew is looking forward to a great event this year.

Mtbr.com is the largest mountain biking website on the internet. You can read reviews written by fellow mountain bikers on bikes and products, trails, and bike shops. Mtbr also has very active discussion forums, photo galleries, and classifieds.

Pinkbike.com is the top source for mountain bike news, photos, videos and classifieds. If you're looking to showcase your riding, you'll be in great company, with over 3 million photos, 60 thousand videos and the most active and engaged rider community on the net today. Pinkbike.com delivers the most mountain bike content on the internet with 60 million page views per month and 35 terabytes of data monthly, making it the largest action sports website in the world.

RoadBikeReview.com is the cycling resource site for road bike products, with reviews written by fellow cyclists. RoadBikeReview also has very active discussion forums, photo galleries, and classifieds.

Cycle California! Magazine has the largest calendar of bicycle events for Northern California and Nevada. Articles focus on places to go and things to do on your bike for road and off-road riding. Magazines are free at over 740 locations.