Sponsor Guide

Presenting Sponsor

SRAM was born in 1987 in downtown Chicago, IL, with one component (the Grip Shift), one warehouse, and six employees. SRAM has since expanded through growth and acquisition into the world's second largest cycling component manufacturer whose brands include SRAM, RockShox, Avid, and Truvativ. SRAM currently produces over 2,000 individual products, featuring 11 unique product platforms, employs over 2,500, and operates from 13 global locations.

Gold Sponsors

Thule Inc the leading US manufacturer of car rack products, with production sites in Seymour, Connecticut and Chicago, Illinois. Thule's product line features multi-purpose roof racks, roof top boxes, rear mount racks, and accessories for outdoor equipment including bikes, skis, snowboards, kayaks, canoes, and surfboards.

We have been committed to making quality bicycle tires and tubes for riders of all ages all over the world. We offer a wide variety of tire patterns and sizes for Mountain, BMX, Juvenile, Road and Comfort bicycles. Today, our researchers are constantly working with new materials and technologies in efforts to increase the performance and reliability of all our products.

Founded in 1974 by riders for riders, Specialized has become the brand of choice for discerning cyclists like world champion Paulo Bettini and three-time World Cup Champion Christoph Sauser by creating bikes and equipment that make every ride better.

The company was established in 1984 when George and Janice Watson opened Ballynure Cycles in the small village of Ballynure, Northern Ireland. In 1989 the shop moved to the larger premises and was rebranded as Chain Reaction Cycles, offering specialist brands with everything for sale via mail order. ChainReactionCycles.com website launched in 1999, and the company moved again to new premises in 2005 in order to accommodate a growing product inventory and workforce. As the World's Largest Online Bike Store, the company provide everything for the cycling market. The company is committed to offering the best prices, service and delivery worldwide.

Silver Sponsors

Sierra Nevada Brewing Co. has a proud history as one of the pioneers of the craft brewing industry and as a brewer of award-winning beers since 1981. Sierra Nevada's primary mission is to produce the finest quality beers and ales without compromising its role as a good corporate citizen and environmental steward. Sierra Nevada applies resource conservation and reusing/recycling raw materials as guiding operating principles. In 2009, Sierra Nevada managed to divert 99.5% of total solid waste from landfill through creative recycling and reuse efforts as well as produced 84% of their energy needs through clean, renewable, onsite sources.

Since 1974 FOX Racing Shox has made suspension. It is all that we do, and it is all that we have ever done. We’re proud of this focus, which has resulted in racing championships in Motorcycles, Indy Cars, Snowmobiles, ATV’s, Off-Road Trucks and of course, Mountain Bikes. The products that result from the knowledge gained across our multi discipline racing efforts are tools, not toys. We design, test, and manufacture our high-performance, engineering-driven, purpose-built tools right here in our factory in Watsonville, California. This is not just our job…this is our passion. This focused passion is alive and well within FOX Racing Shox, fueling the innovation you’ve come to expect from us for the present and the future.

Clif Bar & Company is a leading maker of nutritious, all-natural, organic foods and drinks, including CLIF(R) BAR energy bar, LUNA(R), The Whole Nutrition Bar for Women(R); and CLIF Kid(R), Nourishing Kids in Motion(R). Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its people, brands, business, community and planet.

GoPro is the world's leading manufacturer of wearable digital cameras for sports. It's HERO line of helmet, bike, and gear mountable cameras has quickly become the world's #1 selling line of action-sports cameras. Additional mounts allow for easy camera mounting on the wrist, chest, surfboards, kayaks, cars, motorcycles, and more. Learn more about GoPro at www.goprocamera.com.

CamelBak is the originator and world leader in hands-free hydration systems.
The first CamelBak products proved to be very popular among mountain bikers and motocross riders, because it allowed them to drink without taking their hands off of the handlebars in technical terrain. The product began to cross over into other sports when scientific studies showed athletes drank more fluids and performed better when they wore a CamelBak. Since then, athletes from an ever-growing list of sports and activities use CamelBak hydration systems for their convenience and performance benefits.
While CamelBak has grown tremendously since the early days, one thing hasn't changed. CamelBak still believes in the performance advantage that proper hydration delivers for just about any activity.

40 Years of Innovation and Exploration:
We are named for the coldest, most unforgiving side of a mountain. We have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.

Primal, a leader in custom cycling apparel since 1992, has continued to set the bar for excellence in design, construction and performance. Always seeking to progress, Primal continually incorporates new technologies to deliver a superior product. Primal Custom Apparel is made for cyclists that demand only the best - the best in themselves and the best in performance. Cycling teams, bicycle clubs, local bike shops, corporations and events around the world represent the diverse clientele that chooses Primal. At its core, Primal is a collective of cyclists, business people and artists who have found a way to combine their talents to produce cycling apparel that encourages athletes to progress not only in sport but in life.

For 25 years and counting, our mission has been to help serious endurance athletes reach their highest levels of athletic performance and physical health, safely and naturally with our high-quality fuels. When you use Hammer Nutrition fuels and apply our time-tested fueling protocols, you'll experience more consistently effective training with quicker, more complete recovery. That translates into increased performance and faster times on race day, all season long. To maximize your training sessions and enjoy better race results, The Endurance Athlete's GUIDE to SUCCESS contains all of the information you need to know regarding how to properly fuel your body prior to, during, and after all of your workouts and races. Download your FREE copy at http://www.hammernutrition.com/downloads/fuelinghandbook.pdf

Bronze Sponsors

Omni Promotional is a full-service, large format printer, specializing in screen and digital printing. For over 15 years, we have specialized in printing and manufacturing tents, banners, flags, fencing and other event/ promotional items. Quality products and customer service are the cornerstone of our business!

MRI is the leader in innovative sports nutrition products with a focus on combining science-based, unique active ingredients with highly efficient nutrient-delivery technologies exclusive to the MRI brand. Its signature product line includes NO2 RED™, NO2 Black™, NO2 RipCuts™, and Black Powder(R), along with other innovative solutions for power and endurance athletes. MRI distributes products nationally. For more information, call 1.888.448.4246, or visit www.mri-performance.com

SIDI is the market leader in cycling and motorcycle shoes. After half a decade, SIDI is a unique balance of tradition and innovation, style and comfort, making SIDI Sporting Footwear exceptional in the industry.

CLIF SHOT takes a streamlined approach to performance nutrition – delivering only what your body needs most while training and racing. Our organic ingredients help provide clean essential energy and hydration, plus fast muscle recovery.

The Bikes Belong Coalition was formed in 1999 as the national coalition of bicycle retailers and suppliers working to put more people on bikes more often. U.S. bicycle companies recognized that they could accomplish more for bicycling by working together than by working independently. From helping create safe places to ride to promoting bicycling, we carefully select projects and partnerships that have the capacity to make a difference.

Purely Custom is the recognized leader in the manufacturing of custom accessories for bicycles, offering exciting designs and spectacular color options for billet aluminum and carbon accessories. Use your imagination and let us custom engrave your own unique logo or saying for your dealership, event, ride team or just yourself.We offer top quality headset caps, spacers, valve stem caps, bar end caps, bottle cages and screws, bash guards, and more. Visit our website for exciting details and to place your order…our low prices will surprise you! Purely Custom proudly sponsors the Sea Otter Classic and again is providing the event's award medals.

The official bike resort of the Sea Otter Classic and one of the finest year-round mountain resorts in North America, Northstar-at-Tahoe Resort is host to a new base area village featuring 35 unique shops and restaurants, a conference center, 9,000 square foot skating rink, on-site lodging, special events and more. The Northstar Resort mountain bike park offers the most extensive lift served trail network in the U.S., featuring innovative trails including LiveWire, the first fully irrigated mountain bike trail. With more than 100 miles of trails for downhill and cross-country riding, the Northstar Resort mountain bike park offers something for every level of rider.

Get kids riding bikes and you set them on a winning course for life. First Gear was created by Specialized to do just that – for as many kids as possible. Our vision is to get every kid riding a bike, starting with 10,000 new kids this year. Join the movement at firstgear.specialized.com.

DeFeet makes the finest socks and accessories for mountain bike and road riders. Always made in the DeFeet USA factory in North Carolina, DeFeet takes the same pride in craftsmanship as custom handmade frame builders do. Try a pair of Aireator(R) or Wooleator(R) socks and ArmSkins(R), Kneekers(R) and an UnD™ cycling-specific ultra-light base layer top on your next ride. Realize what the World's top riders have known since 1992: No one makes cycling gear like DeFeet.

College Cyclery is the oldest bike shop in Sacramento CA. Founded in 1935 it is one of those shops that you have to visit even if you don't own a bike. Just walking in is good for your soul. College has a great selection of vintage bikes, parts and ephemera but they are also experts in the most modern and high tech road and dirt bikes. Owners / current caretakers Terry and Allison Cox sponsor a bike team known world wide as the Flyers. With his co-conspirator Randy Spangler, Terry has built a terrain park and pump track known as the College Cyclery Compound that has become a must stop for teams and riders passing through Sacramento and has been featured in several national ads and videos.

DarkTimbers designs and produces lifestyle apparel for the outdoors. Founded by extreme sports enthusiasts, and supported by a media platform that has become widely know in the action sports world, the DarkTimbers team is working to become your first choice when looking for distinctive outdoor wear. Our website is not just a store, but a destination for you to enjoy: www.darktimbers.com.

Clif Bar & Company was started in 1992 with a passion for food, family and adventure. This passion continues in all aspects of our life. We enjoy working in the kitchen preparing delicious artisan foods and sharing meals with family and friends. Wine plays a big role in these occasions.
This lifestyle and our interest in wine led our family to the Napa Valley in 1997. We purchased a piece of property with plenty of land to raise horses, goats and chickens and to eventually plant our own vines and make some wine. Little did we know at the time that this would be the start of a new company and our new adventure in winemaking.

Native Eyewear is proud to be a sponsor of The Sea Otter Classic. For over ten years, Native has provided adventurers of all types with the vision to navigate any terrain, in any type of sunlight. Featuring interchangeable polarized lenses, amazing grip & comfort and ultra-light frame technology, Native sunglasses are the perfect companion for seeing the path ahead and taking it by storm. That means whether you're attacking the mountain, the water, the trail or the asphalt, you'll be ready. So go ahead-go Native.

TopoFusion was founded by two mountain bikers that were early adopters of GPS. We needed software to plan and analyze epic (and multi-day!) rides, but nothing suitable existed. So we wrote our own.
TopoFusion focuses on mapping software for outdoor pursuits, fusing GPS units, topo maps, trail photos and statistics. Our interests in training (heart rate and power) and trail advocacy (proposal and design) have found
their way into the software as well.
We develop and sell a consumer desktop mapping program and also offer event mapping and custom programming services.

Media Partners

Bicycling is the world's leading cycling magazine and delivers a unique mix of gear, fitness, travel and feature articles about the sport's defining personalities, moments and events for passionate riders who live in high gear

Bicycle Retailer & Industry News covers all aspects of the bicycle industry ranging from the state of retail sales to labor rates in China. The magazine, published 18 times a year, is delivered to more than 6,500 retailers in the U.S., more than 900 retailers in Canada, and is mailed to industry executives in Canada, Europe, Taiwan, China and a half-a-dozen other countries involved in the global business of manufacturing and selling bicycles and accessories. It is the leading voice worldwide of the bicycle industry.

Cycle California! Magazine has the largest calendar of bicycle events for Northern California and Nevada. Articles focus on places to go and things to do on your bike for road and off-road riding. Paper magazines are free at over 825 locations in Northern California and Nevada. The Digital Edition can be downloaded from our website for free.

Reaching 1.5 million unique users worldwide, BikeRadar delivers features 24/7 content from our global team of road, mountain, commuting, fitness, travel and tech cycling journalists as well as cutting edge user generate content, making it the only website that caters to the entire cycling community. | Since its inception in 1995, Cyclingnews.com has become famous for its in-depth coverage of all disciplines of professional cycling. With a continued emphasis on development and design, the site grows from strength to strength and remains the number one website for fans of the sport.

Mtbr.com is the largest mountain biking website on the internet. You can read reviews written by fellow mountain bikers on bikes and products, trails, and bike shops. Mtbr also has very active discussion forums, photo galleries, and classifieds.

Montereybayadventures.com is your online reference guide for Monterey County. We serve locals and travelers, offering information on all Monterey County cities, things to do, attractions, winery maps, media gallery, blogs, forum topics, beaches, dining, travel booking and more! We're your definitive source to everything that's happening in one of the most spectacular and scenic coastal destinations in California. Your adventure is just a click away: www.montereybayadventures.com/

Californian Media Group is proud to support The 2012 Sea Otter Classic. Our daily newspaper and companion website, The Salinas Californian and thecalifornian.com, are THE sources for local news and information for Salinas Valley residents. The Salinas Californian has been serving Salinas for more than 100 years! Our Off68 print publication and companion website, off68.com, celebrate their four-year anniversary in March of 2012. Off68 has become a part of the community for residents along the Highway 68 corridor. For more information about all of our print and digital marketing opportunities, visit www.thecalifornian.com.

Monterey - Salinas - Santa Cruz
Coverage You Can Count On.
KSBW Action News 8 - The #1 Choice for Local News on California's Central Coast.

Pinkbike.com is the top source for mountain bike news, photos, videos and classifieds. If you're looking to showcase your riding, you'll be in great company, with over 3 million photos, 60 thousand videos and the most active and engaged rider community on the net today. Pinkbike.com delivers the most mountain bike content on the internet with 60 million page views per month and 35 terabytes of data monthly, making it the largest action sports website in the world.

RoadBikeReview.com is the cycling resource site for road bike products, with reviews written by fellow cyclists. RoadBikeReview also has very active discussion forums, photo galleries, and classifieds.

www.uRide.tv is cycling's video database of Manufacturers, Race Events and Bike Shops. The focus is on BMX, Mountain Biking, Motocross, Road, Spin, Track and Triathlons. uRide.tv offers video on demand, live stream with video commercial integration, as well as, video highlights. uRide.tv currently has a video collection of more than 1,000 videos! With more than 400 race events, product launches, bike shop grand openings, tours, special events, celebrity riders, national championships and trade shows booked for 2012, make uRide.tv your video destination!