FOR IMMEDIATE RELEASE
Monterey, Calif. (October 30, 2012) - Sea Otter Classic is pleased to announce a new partnership with RCS Sport, organizers of the highly esteemed Gran Fondo Giro d'Italia event series. Recreational road rides in the Monterey-based cycling festival are now billed as the Gran Fondo Giro d'Italia Sea Otter Classic, with event elements, formats and branding falling to the new organization.
"We're thrilled to bring Gran Fondo Giro d'Italia on board," states Sea Otter's Frank Yohannan, "They've elevated the format to an art form and deliver a best-in-class product. Fans of our Coastal and Carmel Valley routes will truly benefit from the new influx of energy and ideas."
"The Giro d'Italia and the Gran Fondo Giro d'Italia will be a great complement to the Sea Otter Classic. We are excited to be part of this great event, showcasing all the cycling's racing disciplines which, of course, could not miss the quintessentially Italian Gran Fondo. It will be a true celebration of cycling and a fantastic launch of the Gran Fondo Giro d'Italia in North America in 2013", states Giacomo Catano, CEO of RCS Sport.
Gran Fondos (meaning "long rides") are mass participation cycling events that originated in Italy. The rides offer avid cyclists of all abilities and ages the opportunity to tackle challenging courses. Some riders race each other, others attempt personal best times, but most ride simply to conquer the terrain and distance and to enjoy the camaraderie and local culture. The Gran Fondo Giro d'Italia Sea Otter Classic brings to Monterey the Italian cycling tradition that combines fitness, the love of bicycles, and a festival atmosphere. The event is open to recreational and competitive amateur cyclists.
For more information, please visit the Gran Fondo Giro d'Italia Sea Otter Classic page on the Sea Otter website.
About Sea Otter Classic
A four-day "Celebration of Cycling," Sea Otter Classic is regarded as the world's largest cycling festival, hosting nearly 10,000 professional and amateur athletes and 50,000 fans. The 23rd Annual Sea Otter Classic takes place April 18-21, 2013 at the Laguna Seca Recreation Area, Monterey, California. For more information, visit www.seaotterclassic.com or call (800) 218-8411.
About Gran Fondo Giro d'Italia
Gran Fondo Giro d'Italia is a worldwide series organized by RCS Sport, owner of high-quality sport events including, but not limited to: Giro d'Italia, Milano-Sanremo, Tour of Lombardy, Tirreno- Adriatico, Tour of Piedmont and the Milan City Marathon. The Gran Fondo Giro d'Italia aims to connect cycling fans to the mystique of the Giro, hence growing the appreciation of Giro d'Italia in the world. For more information, visit www.gfgiro.com
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