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Rep. James Oberstar Headlines Panelists at BLC Congressional Veteran to Outline Capitol Hill Bike Strategy

Tuesday, March 15, 2011

FOR IMMEDIATE RELEASE
Contact: Richard Fries 781. 888. 7272 or Richard@bicycleconference.com

MONTEREY, Calif. (Feb. 22, 2011) – James Oberstar, the Minnesota Congressman who successfully worked for 30 years to dramatically increase federal support for bicycling, will be a key panelist at the 2011 Bicycle Leadership Conference.

“Anybody who has ever heard Mr. Oberstar speak will realize what an honor it is to have him at the BLC,” said John Nedeau, president of the Bicycle Product Suppliers Association, which hosts the conference. “This man will provide timely, pivotal guidance for the leaders of our industry.”

Oberstar will serve on a panel to discuss how federal funding benefits bicycling and what the industry can do to ensure that this cost-effective investment continues.

Tim Blumenthal, CEO of Bikes Belong and moderator of the panel discussion on federal funding for bicycling, has described Oberstar as one of the three most influential American cyclists.

“The annual federal investment in bicycling grew from $20 million to more than $1 billion during Mr. Oberstar’s time in Congress,” Blumenthal said. “He has maintained a clear vision of the many ways that bicycling benefits our nation and he has led the effort to make cycling safer and better for all Americans.”

With all government funding under scrutiny, bicycle advocates and the industry need to sharpen their message. Mindful of the crucial role that federal funding plays in making bicycling more appealing coast to coast, this panel has been selected to lead off the 2011 BLC.

Other members of this panel include John Burke, CEO of Trek Bicycles, and Randy Neufeld, Cycling Fund Director for SRAM.

Oberstar served as the representative for Minnesota’s 8th Congressional District from 1975 until the end of 2010. During his tenure, Oberstar rose to the chairmanship of the critically important House Transportation & Infrastructure Committee.

An avid cyclist, Oberstar has been a champion of creating trails for cycling and walking to promote healthy living and more active lifestyles. In 2005 he authored and directed the passage of the inaugural federal Safe Routes to Schools program—a component of the SAFETEA-LU act, a $286 billion program that funds transportation infrastructure. Oberstar often talks about converting our nation's transportation system "from a hydrocarbon-based system to a carbohydrate-based system."

Oberstar won re-election to 16 consecutive terms until this past November, when he narrowly lost to Republican Chip Cravaack, Oberstar continues to speak out on the importance of cycling for America.

“Having Oberstar speak at the BLC, especially with his new perspective and freedom as someone no longer in office should provide a dynamic opening to this conference,” said Frank Yohannan, CEO and President of the Sea Otter Classic, which organizes the BLC.

Online registration is now open for the 2011 Bicycle Leadership Conference via the event’s new website at www.bicycleconference.com.

To be held April 12-14, 2011, at the Monterey Plaza Hotel and Spa, Monterey, California, the event draws together the bicycle industry’s top executives for an intensive three-day event that aligns the American bike industry’s shared targets. Presented by the Bicycle Product Suppliers Association (BPSA), the event is promoted in tandem with the Sea Otter Classic, held April 14-17 at the nearby Laguna Seca Raceway.

The event includes the BRAINy Awards, recognizing top achievements within the bicycle industry. The region offers fantastic scenery, golf, hiking, wineries, marine adventures, and, of course, cycling. The conference concludes with a reception and
dinner at the world-famous Monterey Bay Aquarium.

For more information, visit www.bicycleconference.com.

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