Press Releases
SRAM Signs Four-Year Partnership with Sea Otter Classic
Third Decade of Sea Otter Opens with SRAM as Presenting Sponsor
Monterey, CA (October 11, 2009) -- The Sea Otter Classic is proud to announce SRAM as the presenting sponsor of North America’s largest cycling festival. SRAM’s industry leadership and broad reach across all aspects of cycling make it the perfect company for presenting sponsorship of Sea Otter. The partnership guarantees continued growth of the event as it prepares to celebrate its 20th anniversary.
“SRAM has been a sponsor and supporter of the Sea Otter Classic since 1995. Much of the success Sea Otter has enjoyed is directly attributable to their generosity.” said Frank Yohannan, President, Sea Otter Classic. “With SRAM’s support, we’ll continue to present one of the world’s premiere cycling events and, more importantly, to introduce a new generation of young people to the wonderful sport of cycling. We look forward to many years of hosting the Sea Otter Classic… Powered by SRAM!”
“Sea Otter is an amazing event. The venue, the spectators, the athletes, and the vendors all contribute to making it the greatest cycling festival around. SRAM is proud to again extend its sponsorship of the Sea Otter Classic. We at SRAM enjoy getting to interact with all the audiences that come to play in Monterey” said David Zimberoff, Global Marketing Director, SRAM.
About the Sea Otter Classic
The 20th Annual Sea Otter Classic will be held April 15-18, 2010, at the Laguna Seca Recreation Area, Monterey, Calif. The four-day cycling festival hosts nearly 10,000 professional and amateur athletes and 50,000 fans. More information can be found at www.seaotterclassic.com or by calling 800.218.8411.
About SRAM
SRAM is an innovative global leader in bicycle component manufacturing with top brands that include SRAM components, RockShox suspension, Avid brakes, and Truvativ cranks, bars and stems.
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Contact Info
Chris Worden
Sea Otter Classic - Media/PR
208.305.1702
chris@seaotterclassic.com
