Dealer Day Free Entry Info


All Independent Bicycle Dealers will recieve a free entry on Thursday April 20, 2017.  Simply present your industry business card at any Festival Pass Sales location for a free entry.

  • 70,000 attendees
  • 900 Brands Represented
  • 450 Exhibitors
  • Product Demos
  • Product Samples
  • Networking

Bosch eBike Systems’ Sales Support Class Coming to Sea Otter

Bosch’s new Sales Support Class helping retailers enhance their eBike selling skills on the shop floor will be featured at this year’s Sea Otter Classic for the first time. It will take place on Thursday, April 20, at 3pm in the tent at Grand Fondo Services (far left in map).

The free class will feature all-new content in a 1-hour session with topics including:

  • The Bosch advantage: top five selling points
  • The four Bosch systems and their use cases
  • Sealing the deal: how to conduct a great eBike demo ride

This class will also include an eBike ride and diagnostic tool demo.

To register your shop for this Sales Support Class, please contact or dial +1 844.723.2453. Your registration confirmation will include final details.



April 19-22, 2018Monterey, California, USA